First, determine the purpose of building a group.

I built a meditation punching community, the real purpose is to benefit from meditation with everyone.

Second, the positioning of group members.

I invited all these people one by one and then joined the group. When it's time to punch in, the participants can hardly see.

Third, the setting of group managers and group rules.

Group rules are not limited to prohibiting advertisements and making reactionary remarks; It is also necessary to clarify what information the group should publish regularly, what activities it should organize, the threshold for joining the group, and which administrator is responsible for what work. The prescribed setting is closely related to the division of labor. This information can be told to everyone in the form of group announcement, or in the form of welcome when newcomers join the group.

Fourth, get seed users.

The first three steps have completed the preparatory work before the community enters, and the next step is to absorb group members. The first batch must be seed users, who will play a vital role in the group operation, and the setting will determine the success or failure of the group operation. We can see from the literal meaning, what is a seed? Is to spread them out, after cultivation and irrigation, they can bear a lot of fruit! In the future, merchants need to spread a word, spread a word, and spread it to Qian Qian, which is all done by them.

Verb (abbreviation of verb) Value output+user fission

When a community enters the first group member, the mechanism of the community will work normally, and value output is the most important means to retain users. Whether it is to provide them with mindfulness knowledge or meditation methods, it must be sustained and valuable. On this basis, we actively use the social circle of existing members in the group, especially seed users, to formulate fission mechanism and realize the leap in the number of group members. Fission mechanism can be the simplest way to attract people into the group to send red envelopes, or it can be a sharing discount.

Six, continuous operation

According to the grouping rules, the values are continuously exported and the members are continuously split. Of course, unqualified members may be eliminated, constantly eliminated, through group promotion, group fission and other means. Active and valuable groups must be mobile and constantly developing.