What is the general model of college students' innovation and entrepreneurship plan? I chose the catering service industry as my entrepreneurial goal. I started my business with a restaurant named Yue Ming, which gives people an elegant and warm feeling.
? First of all, market research:
? After a preliminary market survey, my target consumer groups are the surrounding college students and residents. Competitors are mainly existing and about to open restaurants, and the legal procedures and lease contracts related to the catering industry have been clarified.
? Second, the feasibility analysis:
? Judging from the current market situation, the catering industry has greater development potential than other industries, which can be manifested in the huge consumer groups, the continuous improvement of industry competitiveness and large-scale industry upgrading. Especially around the college, although there are many restaurants, I found that the service and food supply of each restaurant are not in place and have no characteristics.
? According to the current market situation, the abnormal consumption is that young people tend to spend in foreign restaurants, such as McDonald's and KFC. In contrast, local restaurants featuring local food are left out in the cold, mainly because of the lack of publicity, and the quality of store hygiene and service personnel needs to be improved.
? Third, site selection:
? Yue Ming Restaurant is located in the food street at the south gate of Xingtai University, which is connected with a series of restaurants. But what distinguishes our restaurant from other restaurants is that the dining environment is better and the service is better. The market development field of school economy is very extensive, and consumers are also very simple consumers. Compared with the external market, there is less competition, simple individual operation and small investment, which mainly serves college students. To serve students, we should provide the best service. First of all, we should attract students' attention and let them visit our store in the shortest time.
? Fourth, style:
? With a warm and romantic style, Yue Ming Restaurant provides customers with high-quality service and aristocratic enjoyment, strives to create an elegant, comfortable and leisure consumption environment, and guides consumers to change their consumption concepts, advocate nature and pursue health.
? Five, restaurant features
? (1) The restaurant is divided into two main parts: the Chinese food area and the western food area, which meet the various consumption needs of customers. Attract consumers in surrounding residential buildings.
? (2) There is a kitchen in the Chinese food area and a kitchen in the western food area. The kitchen is decorated with floor-to-ceiling glass, which allows customers to observe the preparation process of food at close range (it can prove the quality of food to customers and make them feel at ease, on the other hand, it can also improve the chef's self-discipline and ensure the safety and quality of food).
? (3) The dining room is equipped with a kitchenette (the floor space is very small, just the size of a common family's kitchenette), which is open to customers 1~2 days a week (you can make an appointment in advance) for parents, children or friends, young couples in the college and other customers to cook together. For example, parents celebrate their children's birthdays and make birthday cakes together in the kitchenette (which can reflect the humanization of the restaurant). The kitchenette only needs a small floor space. For example, teenagers will especially like this dining mode, where the concept is mainly to let customers have fun in the food, so as to have a better impression on the restaurant and attract customers to spend.
? Suggested scale of intransitive verbs:
? Construction area 100 square meter, and larger facade shops 1 room.
? Seven, product introduction:
? Mainly western-style steak, combined with fast food, Chinese and western stews, Chinese and western bureau meals, imperial staple food set, snacks, beauty desserts, water bar drinks and so on. In order to meet the needs of consumers:
? 1. Launched the Imperial Staple Food Package, which is economical and practical. Western food combined with fast food
? 2. Beauty desserts are most suitable for female college students who love beauty.
? 3. Make some cold drinks, hot drinks, snacks and salads according to different seasons.
? 4. In terms of the interaction between the restaurant and customers, a "food suggestion board" was placed in a conspicuous position in this restaurant, allowing customers to write down the names of the foods they expect to eat in this restaurant and the preparation process, so that the restaurant can create new dishes and update the menu regularly to meet the needs of customers.
? In terms of preferential measures, the restaurant will issue "breakfast coupons" to customers who spend the necessary amount to develop breakfast food in the restaurant.
? Eight, management concept
? Respect the independent personality of catering staff, manage and supervise their work, and at the same time, employees can also put forward their own opinions or opinions to their superiors. They should not only feel the strict discipline of western restaurants, but also care about employees, so that employees can feel the warmth from the group, which is conducive to strengthening cohesion and improving work initiative. Treat them fairly, treat them equally, do their best and give full play to their talents.
? Nine. Investment budget:
? Working capital of rent and deposit is 6.5438+0.65 million yuan, investment in fixed assets is 6.5438+0.5 million yuan (decoration is 6.5438+0 yuan, electrical appliances and kitchen equipment is 30,000 yuan, furniture decoration is 20,000 yuan), and working capital of materials is 6.5438+0.5 million yuan, totaling 330,000 yuan.
? X. Depreciation of fixed assets:
? Fixed assets are 6,543,800 yuan+0.5 million yuan, which is depreciated in two years, that is, the average monthly depreciation is 0.625 million yuan. Depreciation funds can be used for turnover, but they must be renovated after two years.
? XI。 financial plan
? 1. Implement strict financial management.
? 2. Daily income should be counted in time, and all a la carte menus and receipts must be made in duplicate for checking and recording.
? 3. All items in the store belong to the fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank;
? 4. The daily working capital is 5,000 yuan (mainly used for emergency and temporary procurement)
? For accounts, there should be daily reports, monthly reports, quarterly reports and year-end general ledger, so that the profit and loss of our store can be seen at a glance on the books and avoid blindness in management.
? Twelve. sales planning
? A) Carry out a series of publicity work before opening, issue questionnaires and improve our product and service information according to the needs of consumers.
? Introduce membership system, season card and monthly card to attract more customers.
? C) If the monthly consumption is 65,438+065,438+08 yuan, gift certificates worth 65,438+08 yuan, gift certificates worth 265,438+08 yuan in 28 yuan, and so on.
? Thirteen. market strategy
? 1. Brand strategy:
? The name "Yue Ming Restaurant" is easy to remember, read and listen to. The word "bright moon" can create an elegant personality atmosphere and spread quickly to meet the consumption needs of consumers in the target market. And the font design of the signboard should be elegant and distinctive; Easy to attract attention.
? 2. Price strategy:
? (1) mainly adopts the strategy of medium and low prices, strives for perfection in color, fragrance, freshness and service of food, and strives to give customers the greatest enjoyment and psychological satisfaction.
? (2) According to the price comparison psychology of consumers, we consciously classify similar foods into price series.
? Let consumers quickly find their accustomed grades in price comparison and get "satisfaction" in purchase.
? 3. Promotion strategy
? The promotion strategy of restaurants should be competition-oriented. Restaurants must know the situation of competitors, compare their products and services with those of competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plan, they will establish a distinct corporate image by promoting their unique products or business styles. Fourteen People and systems
? 1) The store manager is responsible for the overall coordination and management of the work of various departments in the store, urging employees to work, understanding the supervision of the school, and doing a good job of communication between the restaurant and the school.
? 2) The main responsibilities of the administrative staff: the related handling of personnel's entry and exit, the collection, filing and management of various personnel data, the management of employee files, the leave, leave adjustment, attendance, inspection and statistics of employees.
? 3) The requirements for chefs are very high. He must have a flexible mind and change a unique function every week to attract customers.
? 4) The waiter treats guests with courtesy, abides by the system and is enterprising. The waiter's main job is to clean up the dining table and the shop. At any time, it is spotless and has no greasy feeling, leaving a deep impression on customers. Part-time employees are responsible for ordering and serving food, and each employee is required to do his own hygiene first in order to better serve customers. If there are customers or unclean things or environment, deal with them immediately, apologize for changing food or cleaning, and apologize for accompanying customers if you are not satisfied.
? 5) Wage system: hourly wage system
? Different types of employees have different salaries in time; This system is more flexible, which can accurately record the working hours of each staff member and accurately calculate the salary of employees.
? 6) Reward system: Reward according to the total score of employee assessment (once every six months).
? Fifteen. Profit budget:
? The estimated monthly turnover is 6.5438+0.5 million yuan, and the estimated gross profit is 65% (the gross profit must be controlled above 75%, and 654.38+0% space should be reserved for discounted sales), that is, 97.5 million yuan, the depreciation of fixed assets is 625,000 yuan per month, and expenses are incurred.
? 53,000 yuan per month, net profit 38,250 yuan. The annual net profit is 459,000 yuan.
? Sixteen, opening preparation:
? The contract was signed in mid-February and rent-free for two months. In March, he handled government affairs such as industrial and commercial taxation and fire fighting, personnel recruitment and training, post system formulation, menu design and price design, decoration and in-store decoration, supplier contact, first batch of materials preparation, and network promotion. It was put into trial operation in mid-April and officially opened in May 1. 17. Opening planning:
? Trial operation for two weeks, site planning, store layout, promotion design, etc.
? Eighteen, three-year plan:
? The first year: according to the situation that there are few funds and no more profit sources in the initial stage of operation, the main funds will be used for food quality, and the Chinese food area will be used to promote the development of the western food area, that is, the main force will be placed on the Chinese food area. On the other hand, pay attention to external publicity, and the publicity efforts mainly focus on distributing leaflets and online publicity to reduce capital expenditure.
? The second year: update the menu according to customers' needs, realize the synchronous development of Chinese food area and western food area, realize product diversification, introduce more local specialty dishes and enhance product advantages. On the other hand, using profitable funds to increase publicity can be enhanced through TV, newspapers, leaflets, coupons and other measures. For personnel management, it is necessary to provide funds to train chefs, further improve their skills, and attract more high-quality service personnel to fill the vacancies in restaurants.
? The third year: according to the accumulated funds and experience in the previous two years, seek opportunities to open branches. The branch has just been established, and the head office will drive the branch to establish a customer base. You can promote the branch in the head office, or increase the publicity of the branch through other publicity methods. When the branch gradually flourished, the two stores developed together.
? After three years, we will gradually accumulate funds and experience, gradually realize large-scale operation, and constantly optimize product quality, characteristics and service quality while developing on a large scale.
? General model essay on college students' innovation and entrepreneurship plan
? First stage
? 1. Establish a team with comprehensive skills, including technical talents and management talents; Every member of the formed team is very capable and can be called an entrepreneur. At the same time, it can work flexibly, harmoniously and effectively, which is the experience summary of previous winning teams.
? 2. Develop a profit model, not just an invention. "It is not enough to just explain the nature of your product or service, but also clearly explain who, why, where, when and how these key issues. No matter how specific the technology is, it cannot replace a clear marketing plan. " This is the experience of previous winners. "You are a technological invention, not a profit model," the judging experts said when rejecting an idea.
? Get advice from people from all walks of life, whether they are classmates, teachers, competitors or family members.
? 4. Analyze customers: What are they looking for?
? 5. Analyze your competitors: What advantages do you have that they can't match?
? 6. Show that you have the ability to gain a sustainable competitive advantage, for example, you can set up barriers to market entry, or have independent intellectual property rights, so that competitors can't seize your market. "Don't forget to tell the judging experts who your customers are and how they can benefit from your products or services," said a former judging expert.
? 7. Writing should be direct and to the point, and remember that the judging experts will read your submission carefully. "Spend enough time and energy to write the summary and full text of your business plan, do your best and take it seriously", which is the experience of another previous winner.
? 8. When making your own business plan and time schedule, you must be realistic and well-founded, and pay attention to avoid over-ambitious and irrelevant.
? 9. Don't deliberately compete on technology, quality and price.
? 10. Appraisal experts are like potential investors. What attracts them is how you analyze a large market space. They like businesses with great potential and fast growth. "If you are learning how to start a business, then you have won."
? The second stage of entrepreneurial conception
? As an entrepreneur, you (we) should seriously think about it now:
? 1. Market Opportunities and Development Strategies: What Problems Does Society Face? What products or services are you going to use to solve this problem? What is the potential sales of your product or service? How to create these sales? Where are your first customers?
? 2. Product and service concept: How does your product or service aim at the needs of real customers and help them solve practical problems? How will you sell your products or services? Where does your income come from? Write a brief introduction of the product or service you are considering in order to show it to potential customers.
? 3. Competitive advantage: Who will be your competitors? Compared with competitors, what advantages does your product or service have in terms of use value, production cost, appearance design, harmonious environment, time to market, strategic alliance, technological innovation, similarity and compatibility, etc?
? 4. Manage the team: If the team has been organized, you can use a natural paragraph to explain what role each person plays in it and the background he already has in this role. If the team is still not well organized, it can explain the talents and skills needed to form a management team.
? Then, think carefully and answer the following questions:
? Does the above business have the potential for rapid growth?
? Can this business resist the competition of competitors?
? How much upfront investment does the enterprise need?
? How long will it take for the above enterprises to bring their products to market?
? Do these enterprises have the potential to become market participants?
? At this stage, how to develop the creativity of the above business?
? What are the complementary qualities and skills of the team members who run this business?
? What makes you say that this business will flourish in the next five years?
? The third stage: market research
? 1, customer research
? When conducting market research, remember to spend some time in contact with actual potential customers. Usually, the quickest way to get relevant information is to ask insiders. You can use interviews and surveys to reach out to potential customers, suppliers and competitors, which is the most effective, fastest and most reliable way. To find interviewees and interviewees, you can go through the yellow pages of the phone book.
? Find at least three potential customers of your products or services, at least one of whom is a distributor of your future products or services. Only with such dealers can you push your products or services to the target market. We should design questionnaires to ask these potential customers questions. This questionnaire, answers and survey results should be kept as evidence of field work for future reference. The results of customer surveys should be analyzed into a summary of 1-2 pages. Pay attention to data measurement, such as the number of existing customers, the price they are willing to pay for products or services, and the economic value your products or services bring to these customers. The data to be collected includes the time when customers buy such products, who is deciding whether to buy them, how to prevent others from imitating your products or services, and why your products or services are of practical significance to consumers or users in the target market.
? 2. Research on competitors
? Find out your competitors and analyze all aspects of competition in this industry. What problems do you face when distributing products or services? Is it possible to form a strategic alliance? Who might be your ally? Write these questions and their answers as a summary on 1-2 pages.
? General model essay on college students' innovation and entrepreneurship plan
? I. Project background
? All kinds of flowers tell a thousand words, and every sentence explains "beauty", especially now. With the continuous improvement of people's living standards, the quality of life is also improving. The pursuit of life! Flowers have become indispensable decorations in people's lives! In recent years, flower consumption has become more and more popular. In addition to beautiful appearance, flowers can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In this way, we take flower distribution as the market entry point, take into account the long-term market share and short-term return on capital of the website to seize the market, take personal consumption as the theme, take flowers as the guide to drive other products, establish an online campus flower shop, and finally form a "geology"
? Second, the project strategy of the company
? 1. Provide clear, effective and smooth sales channels, and promote the great development of the flower market based on providing products and services. Our bluebird will become a lovely messenger, sending blessings and happiness to thousands of families and creating a beautiful living environment for mankind!
? 2. The company's goal is to be a first-class company, with a big foothold and serve the flower shop. Our company will establish a certain popularity among consumers within _ years and strive to make ends meet. During the investment period, only the west campus where the main website is located is selected as the pilot market. The market capacity of this region is more than 3,000 people, which is representative. The pilot period is one and a half months. When the mode is successful, it will be promoted in the form of ASP in the substation. After three to six months of operation, it will be expanded to other markets.
? Third, business environment and customer analysis.
? 1. Industry Analysis "_ Flower Shop" website is a vertical website for 6.5 million college students launched by college students, so the target consumers are college students. The website has sub-stations in colleges and universities except _ university main station, so the tentative target consumer group is mainly Hubei college students, and will gradually expand the market in the future. Take _ University as an example, there are nearly 20,000 students of all kinds. There are nearly 200,000 target consumers in eight schools. The latest statistics show that there are about 6.5 million college students in China, and the market scale is quite huge. Considering that students will still become loyal customers of the website after graduation in the future, the capacity of the target market will be very considerable.
? 2. Analysis of survey results: The company focuses on customer analysis of college students in Wuhan, mainly by means of questionnaire survey (see annex 1 for the questionnaire) and individual interviews. This time, we sent out 50 questionnaires and collected 37. Due to the limited time, the number of questionnaires is small, but it still reflects the consumer psychology and needs to some extent.
? (1) Have obvious curiosity, innovative convergence, and listen to the introduction of classmates or friends to produce purchase behavior.
? ⑵ The purchase behavior is basically emotional, but it is rational due to the influence of one's own economic income, so one will generally choose a variety with lower price but stronger romantic color.
? ⑶ College students have no fixed purchase pattern, and their purchase behavior is often casual.
? Strong ability to accept and absorb new things, pursuing fashion and advocating individuality.
? 5. The factors that affect the purchase of products are: price, variety, packaging, service, etc. [6] The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.
? 3. Target customer analysis
? College students generally don't ask about the price, but from the perspective of online orders, they focus on the mid-range price. Judging from the number of orders, they are more inclined to express their feelings, such as most orders 1 (you are mine), 3 (I love you), 19 (love has been on the road for a long time), 2 1 (like) and so on. On Teachers' Day, there are often classes.