In e-commerce advertisements with complex elements, it is beneficial to organize the text by choosing the typesetting method of text elements in combination with the overall design. It's like letting the people with the largest number in the department line up first at the staff meeting.
There are three basic typesetting methods: center alignment, left alignment and right alignment. We can make an overall layout of text elements according to these three basic typesetting methods. In this process, we should pay attention to the requirements of the overall design framework and choose which alignment method to use according to the overall layout requirements.
Second, determine the main reference text
When designing e-commerce advertisements, we usually have a set of the most important text elements in the page. This group of elements can generally directly express the design theme. We can use this group of most important text elements as the basis to determine the order and arrangement of other characters.
Third, the user's thinking mode.
Interactive psychologists have made a survey according to the reading logic of users, and found that when people read, they don't read word by word before understanding the meaning of sentences, but guess the following while reading. This shows that we need to fully consider the logic of text arrangement when arranging text information in e-commerce advertisements.
What are the text arrangement skills of product posters? Font selection
There are many styles of fonts, just like smells and sounds, which contain different emotions, meanings and associations. If inappropriate fonts are used in the poster, the effect of information transmission will be greatly reduced, or even become invalid information, affecting the conversion rate.
① Consumers and users of automobiles, razors and game equipment. Mainly men. The poster design of their products can be based on the rough and tough characteristics of men, and choose fonts with thick strokes and strong strokes, such as square, thick, black, simple, Chinese and simple.
② Consumers and users of women's clothing, jewelry and skin care products. Mainly women. The poster design of their products can be based on the characteristics of elegance, softness, exquisiteness and fashion of women. , you can choose a font that is slender, curved, beautiful and changeable.
Promotional products usually need to convey very excited and intense emotions to users, which coincides with the strong impulse and excitement of male characteristics, so a large number of masculine fonts are used in promotional posters, which are heavy and conspicuous.
(4) According to the characteristics of children's cuteness, fun, roundness, liveliness and naughtiness, posters of infant products can choose cute, rounded strokes, playful and irregular fonts.
The consumers of literary clothes, jeans and other products are mainly young people with strong literary atmosphere. The poster design of their products can choose handwritten, retro and elegant fonts according to the characteristics of comfort, quietness and longing for slow life.
Character arrangement and combination
(1) readability of text. The main function of writing is to convey all kinds of information to the public. To achieve this goal, we need to consider the appeal effect of words and give people a clear visual impression. Can be staggered, pay attention to the different color changes of the text and some stroke changes.
(2) Different materials of the text. Combining different backgrounds and products advertised, we can design different materials for the main title text.
③ The color block is superimposed on the bottom of the text. By superimposing color blocks with different shapes and colors at the bottom of the text, the text is more prominent. When the color of the text is too similar to the background, this method can be used to prevent the text from blending into the background.
(4) line decoration. By appropriately adding some lines to the copy part, we can increase the attention of the text, and also make each part of the text clear and clear, with distinct functions.
What are the text arrangement skills of product posters? Global Ivy Bian Xiao will share them with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
How to typeset posters with many words? In poster design, text poster has always been a very unique branch. Design lions have a headache when faced with a large number of "hard" words that need to appear on posters. So, is there a poster design with many words and super good looks? Of course there is! Posters in museums often use dense text typesetting. Japanese designer Song Ming Murakami has many excellent artistic designs. Magazine covers can often bring us references. Then, back to the subject, how to design a text poster to attract attention? A good business design must give consideration to both content communication and aesthetics, and the way to connect the two is "format" design. Use the arrangement and change of words to reasonably emphasize and highlight the content. The topic of "making readers understand the important content at a glance" has long been thoroughly studied in newspapers and advertisements. By adjusting the font size, space and spacing. Content can be arranged comfortably without complicated changes. These are the most basic tools and the most practical. Modern commercial posters also like to use this method when dealing with complex information. Simple picture+suitable text typesetting. Of course, an error-free layout does not mean that the picture is filled, and it is also important to leave space appropriately. Ensure that important information is not overwhelmed by minor details. Try to put similar elements together so that the poster will naturally be blank and the layout will not be chaotic. Blanking between key content and pictures can not only play an important role, but also leave room for your layout design. Different from the "square" format, the use of some curves can also play a role in guiding and focusing vision. The above is just the basic operation of dealing with words. If you want to make the poster more colorful, there are still many ways to work hard. Text posters often mean that everyone should work hard on the arrangement and design of text, and color seems to be a side dish. That was not the case. The use of color is definitely a "bright spot". Respond to the theme of the poster and lay the tone and characteristics of the design theme. Emphasize contrast, highlight the key points of posters, and use large color blocks to divide the space organically. Many designers will choose a very saturated and high color scheme when dealing with posters with a large amount of information, and finally get very interesting results. The combination of color and a large number of words is well played. Bright colors will not "take the lead" but will catch everyone's eye and convey the characteristics of the poster to the audience first. "lessismore" is a poster with no more than three fonts. "The golden rule of these designs is not unreasonable. However, Teacher Jiang Wen also said: "Everything must be questioned! "Talk about what? Therefore, Canva sauce is here to encourage everyone to try boldly when designing. There are also many excellent posters composed of various fonts. A variety of fonts and contents are combined together, which is very intuitive and not contradictory. In addition to fonts, the direction of text placement can also be referenced. It is also a good attempt to enlarge the font as a frame. Posters are beautiful, and posters are related to the information they convey. The design with too many words should pay more attention to the coordination of content and design. Don't turn text information into a burden, try to be a part of poster design. The theme of the following exhibition is an example of clock intention formed by words. Different from designing with colors and fonts, creators need to spend more time to understand the deep abstract meaning of information before re-creating. CHANNEL-e exhibition poster combines mobile phone case with exhibition information. Designing posters with many words is really a big challenge for beginners, but it is also a very good opportunity to give full play to creativity. You can master some basic design principles before playing. Finally, I wish you a happy design. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.