1 and ATL are online.

Online refers to the publicity methods that can be seen from the outside, mainly various advertising methods, including outdoor advertising, light boxes, print advertising, online advertising, TV advertising and so on. Of course, it also includes some activities, such as new product launch.

2.BTL is a blowpipe.

Offline mainly refers to retail terminal promotional items. For example, leaflets, billboards, activity posters, in-store light boxes, etc.

Extended data:

Advertising marketing characteristics

1, color is better than black and white.

People like fancy things. Black and white color is too monotonous to attract people's attention, while color is better to divert people's attention and the effect is better.

2. Pictures and texts are more effective than words.

It's just words. After reading a few lines, people will have visual fatigue. Appropriate pictures and text descriptions can add luster to the advertising copy.

3. The product logo is in the best position in the lower right corner of the advertisement.

People's general habit of reading text is from left to right, so the advertisement placed in the lower right corner can make it better show the triggering visual effect.

The shorter the title, the better.

A good title should hit the nail on the head, not too long, but also novel and creative.

The more vivid the advertisement, the more unforgettable it is.

The content of advertisements can be vividly described by metaphor, personification and metaphor.

References:

ATL (marketing term)-Baidu Encyclopedia