In order to ensure the smooth progress of activities, it is usually necessary to make an activity plan in advance, which is actually a written plan of activities related factors. How should the activity plan be made? The following is the design scheme of Dragon Boat Festival and Zongqing (selected 10) collected by me, for reference only, and you are welcome to read it.
Zongqing Dragon Boat Festival 1 Design scheme I. Promotion theme:
Taste a historical story and make a delicious jiaozi.
Second, the promotion purpose:
Enhance store passenger flow, expand corporate image and increase sales at the same time.
Third, the promotion time:
X year x month x day.
Fourth, promotional goods:
The main commodities are finished zongzi, quick-frozen zongzi, mung bean cake, cooked food, seafood and so on.
Verb (abbreviation for verb) promotional content:
(1) Price promotion: Special price activities will be held for some finished zongzi, quick-frozen zongzi, mung bean cake, cooked food and seafood.
(2) Entertainment promotion:
(1) jiaozi Competition
Rules of the game -3 people/group. The time limit is 5 minutes, and the person with more dumplings wins.
The winner will get all the jiaozi in his bag.
The rest of the participants each won a zongzi.
Activity time-June of X/X year.
Location-in front of the frozen product area of the fresh food department.
Prop requirements-table, speaker, materials for jiaozi (glutinous rice, beans, peanuts, meat, bamboo leaves).
Person in charge-fresh food department and marketing planning department cooperate.
(3) free goods Lessons: Introduce the supplier's field experience in free goods.
Time: 6/x days -x days.
Specific responsibilities-Fresh Food Department (free of charge).
(5) Store display and layout:
On-site:
(1) In front of the store, eight to ten piles are arranged in front of the piles, which are the heads of the dragon boat, and eight to ten piles are the bodies of the dragon boat.
Display products: mung bean cake, finished brown, gift brown.
Time: June X-June X.
Person in charge: Fresh Food Department and Marketing Planning Department.
(2) The front of the freezer is arched with zongzi or balloons, which reads "Eat Zongzi on May 5th".
Time: May X-June X.
Person in charge: Fresh Food Department and Marketing Planning Department.
(3) Dumplings are mainly displayed at the end of the freezer, and bulk dumplings are displayed in the bulk freezer according to the brand.
Time: completed before May X.
Person in charge: Fresh Food Department and Purchasing Department.
(4) Post signs around the freezer.
Time: May X-June X.
Responsible person. Fresh department, marketing planning department.
Off-site:
(1) The door of the store is decorated with arches, and couplets are written with bamboo as the background: taste a historical story, be a delicious jiaozi, and cross-criticize: come to the world of home and miss your hometown.
(2) Set up a huge banner 2 meters by 4 meters beside the store door and write down the origin of the Dragon Boat Festival.
Theme design scheme 2 of Zongqing Dragon Boat Festival:
The Dragon Boat Festival Shopping Carnival xx presents the true feelings.
Activity background:
The fifth day of the fifth lunar month, commonly known as "Dragon Boat Festival". "Five" is connected with "noon", and "five" is also a positive number, so the Dragon Boat Festival is also called Dragon Boat Festival, Chongwu, Duanyang and Zhongtian. This is a traditional festival of Han nationality in China. The essential activities of this day gradually evolved into: eating zongzi, racing dragon boats, hanging calamus and mugwort leaves, smoking atractylodes rhizome and angelica dahurica and drinking realgar wine. It is said that eating zongzi and dragon boat racing is to commemorate Qu Yuan, so after liberation, the Dragon Boat Festival was named "Poet's Day" to commemorate Qu Yuan. As for hanging calamus, wormwood leaves, smoked atractylodes rhizome and angelica dahurica, drinking realgar wine is said to suppress evil spirits.
First, the layout of the store
1, off-site layout
(1) Make a banner for each marketing store and hang it in xx store.
(2) Decorative balloons at the door can be hung or arched.
2. Site layout
(1) In the shopping mall, special areas are mainly arranged to match the reasonable arrangement of goods.
(2) Focus on the main passage, which can be hung by balloons.
(3) Zongzi can be hung in special areas (such as Happy Dragon Boat Festival).
Second, commodity promotion.
1. Commodity display: During the promotion period, each store should put X zongzi piles in the main aisle. Each store is required to display all brands of zongzi in a large area during the promotion period. On the third, fourth and fifth days of May, every store will sell X zongzi in the main channel except the freezer. On the day of the Dragon Boat Festival, under the condition of not affecting the quality and sales of zongzi, the store can pack the zongzi weighing about X Jin into several bags (pay attention to the fact that the packaging is not easy to unpack, so as to avoid customers unpacking more and loading more), and mark the price and hang it on the shelf of the store or where customers can easily see it, so as to stimulate customers' desire to buy and promote the holiday sales of zongzi. The artists and management cadres of each store are required to give full play to their level, and carry out creative display and atmosphere layout.
2. Merchandise sale: During the promotion period, festival-related commodities such as zongzi (such as rice wine, frozen food, beverages and other foods, transparent soap, shower gel, insecticidal water, mosquito-repellent incense and other products) are sold at special prices.
3. Commodity requirements:
(1) There are not less than X items (X fresh, X fresh) for related promotional products.
(2) Commodity prices are generally lower than market prices.
(3) similar goods choose goods with lower prices.
(4) For all goods related to the Dragon Boat Festival, please refer to the following specific items (recommended goods are highlighted in red font):
food
Zongzi in bulk. Make dumplings. Packaging glutinous rice. Bulk glutinous rice. Ham sausage. Peanuts. Red beans. Mung beans and sesame seeds. Spiced pepper. White sugar salt. Jujube Cooking oil. Shrimp with sesame oil. Yellow wine, red wine. Rice wine. Chicken essence glutinous rice wine is sweet. Wine and beer. Wine, heart, salted eggs. Preserved eggs Salted duck eggs. Eggs.
Fresh food
Chicken with five flowers. Beef. Shrimp bean products. Soup. Laver. Jujube Jujube Soda powder with bean paste
Third, group buying business.
1. Many customers give gifts during the Dragon Boat Festival. Visiting local government departments and trade unions in advance to show their intention can increase the sales performance of marketing stores.
2. In the early days of Dragon Boat Festival, xx Branch organized to send short messages to customers in various regions, wishing them a happy holiday in advance.
3. Store 3.xx gives gifts worth about X yuan to children (below 18) whose birthdays are Dragon Boat Festival and Children's Day.
Zongqing Dragon Boat Festival Activity Time Design Scheme 3:
June of x year.
Activity content:
Customers who have made a one-time purchase of over xx yuan in various supermarket chains in XX during the promotion period from June X to X can participate in the activity of guessing beautiful zongzi with computer receipts.
Activity mode:
Set up a promotion counter at the entrance of the shopping mall or next to the freezer to let customers guess the brand and price of zongzi seeds. The price of the goods executed by the purchasing department must be quite low and sold to customers at unexpected prices, so that customers can feel the real benefits and lay the foundation for the next sales of Jiezi.
First, the Dragon Boat Festival in May, XX dumplings competition.
(1) Our company held it last year, with strong customers and good results. Please ask the company leaders to decide whether to implement it.
(2) Operation steps: the purchasing department negotiates the materials of zongzi-materials are in place-activities are publicized-stores organize competitions.
(3) Entries' prizes: If you get your own wrapped jiaozi, you will get more if you pack more.
Dragon Boat Festival Zongzi Shooting Competition in February and May
(1) Activity time: June, X-X.
(2) Activities: Customers who have made a one-time purchase of over xx yuan in various supermarket chains in XX during the promotion period from June X to X can participate in the "May Dragon Boat Festival Shooting Competition" with their computer receipts.
(3) Activity mode:
With the computer receipt, everyone can get X darts. At the designated place (there is a venue shop in front of the shopping mall), they will take part in the activity of shooting zongzi seeds. If they hit the one marked "red bean paste", they will get one of these zongzi. The hand is "meat zongzi", that is, you get one of these zongzi.
(7) Prop requirements: balloons, baffles and darts.
(8) The person in charge-the manager will arrange relevant personnel.
Third, related publicity.
1, two "Zongzi Hanging Flags" stores hang publicity.
2. Promotion of our DM newsletter (see annex for distribution quantity). Xx copies of the first and second DM newsletters and xx copies of the third DM newsletter, with an average of xx copies per store.
3. Off-site posters and on-site radio publicity.
Four. Related support
1. The purchasing department contacted to discuss xx zongzi as a gift for customers.
2. The purchasing department contacted and discussed xx Jin of zongzi materials, and held a competition to make zongzi.
3. The purchasing department contacted xx Zongzi to hold a shooting contest for Zongzi.
Zongqing Dragon Boat Festival Design Scheme 4 The annual China traditional festival Dragon Boat Festival is coming. In order to carry forward the national spirit, inherit the Chinese tradition, and let the community members feel the joy of the festival and appreciate the beautiful life in the game interaction, long gang zhen decided to hold the first series of community cultural festivals "My Festival-Dragon Boat Festival jiaozi Competition".
I. Theme:
"Welcome the Dragon Boat Festival, make dumplings and carry forward the national spirit; Celebrate festivals, taste delicious food and inherit the tradition of China. "
Second, the overall arrangement
(1) guide:
(2) Organizer:
(3) Organizer:
(4) Co-organizers:
(5) Competition time: 2 pm on xx, xx, 20xx.
(6) Location:
(7) Participants:
Third, the content of the competition:
The competition takes families as a unit, and each competition takes 9 families as a group for 5 minutes. Each group of players distributed 1, 5 Jin of glutinous rice and 10 pieces of meat stuffing. During the competition, glutinous rice must be filled with a spoon, and it is not allowed to be caught by hand. After each jiaozi is wrapped, it should be tied with red rope and put on the designated square. The host invited three viewers to be selected as judges. According to the standard of "quantity, speed, quality and beauty", 1 winners were selected. Finally, each group of families (42 pairs of families participated in the final promotion 1 1 pairs of families) made the final PK. After the event, all the participating zongzi were presented to the participating families as holiday gifts.
First place: 1 value 1000 yuan gift second place: 1 value gift from 500 yuan.
Third place: 1 300 yuan Gift Excellence Award: 8 gifts worth 198 yuan.
Zongqing Dragon Boat Festival Design Scheme 5 I. Theme of the event
The leaves of Zongzi are fragrant, Zongzi is made by ourselves, and the Dragon Boat Festival is a mutual celebration and blessing.
Second, the purpose of the activity
1. By making zongzi by hand, all employees can truly feel the connotation of traditional festivals in China, learn more specific techniques, such as the making method of zongzi and the collocation of stuffing, and further exercise their hands-on ability and learning ability in a relaxed way.
2. On the occasion of the Dragon Boat Festival, let all employees celebrate the festival together, enhance their close contact and communication with each other, and also send their own holiday wishes. Spend traditional festivals in different places in the warmth of the group.
Third, the activity time
Thursday afternoon, June 9th, 20xx
Fourth, the venue
Company canteen
Verb (abbreviation of verb) activity flow
1. Purchasing materials: peanuts, raisins, red beans, red dates, candied dates, pickles, sugar, soy sauce and glutinous rice; Meat; (General Manager Tao is responsible for detailed procurement); Zongye (canteen purchase)
2, equipment preparation:
1. Containers and spoons for ingredients (both provided by the canteen); Cotton thread: cut into several strips, each about 20cm long scissors, etc. (canteen purchase).
2, processing materials:
Glutinous rice: soak in warm water for a certain period of time and drain.
Zongzi leaves: Boil Zongzi leaves in water for 10 minute, then take out cold water, wash the excess at both ends of scissors and drain.
Dumpling stuffing: It is made of various purchased materials, of which semi-fat lean meat is marinated with ingredients for later use.
3. Bao jiaozi
(1) assembly: All the staff gather in the canteen (June 23rd 14: 00).
(2) Start making zongzi: In view of the fact that employees are familiar with or not skilled in making zongzi, they have consulted relevant personnel, and the methods of making zongzi are summarized as follows:
Take two pieces (both sides) of Zongzi leaves (incomplete) with one end and one tail overlapping in the opposite direction, put them in a small bowl (gram) of rice, gently draw a word in the middle of the rice with your index finger, put in 1, 2 spoonfuls of your favorite Zongzi stuffing, and then fill in some rice to cover it.
First, the right hand folds the outer leaves of Zongzi inward and backward, covering one end, and then completes the other end in the same way. Before tying zongzi from one end to the other, tie it in the middle once to prevent deformation. The rope should not be too tight (boiled) or too loose (flooded), just pull it lightly.
After knowing how to make zongzi, everyone can make zongzi by themselves and learn from each other, so that everyone can finish it better.
(3) End of production:
The person in charge will put all the wrapped jiaozi together, then sort out the rest of the materials, clean the containers that are not used for loading, and return them to the canteen staff.
1. Cook zongzi and distribute. Cook zongzi in the canteen, distribute it to colleagues and send holiday wishes.
Matters needing attention about intransitive verbs
1. When all employees arrive at the appointed place on time, they should know the relevant methods of making zongzi in advance.
2. Don't place instruments or materials at will, making the site messy.
3, pay attention to personal and food hygiene, should not be confused.
Zongqing Dragon Boat Festival Activity Time Design Scheme 6:
June10-June 12 Organizer: Co-organizer: community, community (on-site merchants) Advertising Company Purpose:
1. I hope to enhance my popularity through this activity.
2. Create a harmonious society and organize civilized activities to provide Changzhou citizens with a relaxed and pleasant buying environment, so that they can face each other and win better word-of-mouth marketing.
3, welcome the Dragon Boat Festival, neighborhood interaction.
Active object:
Activities of surrounding residents and passers-by: Zongzi contest, outdoor art performance, auto show. Activity flow: 7:30-8:30, enter the venue, arrange 14:30- 17:30, zongzi contest, 18:00-20:30, song and dance performance (interspersed with interactive sessions).
Activity flow:
1, Program Performance (Latin)
2. Program performance (song)
3. Interactive projects and gifts
4. Program performance (dance)
5. Program performance (song)
6. Interactive procedures 7. The interactive session of program performance (song) is over. The process of sending small gift packages in the Zongzi Competition:
Competitors 1 * *: 42 people,1,a group of 6 people, divided into 7 groups. 2. Each group needs 1 minute to sort out the materials before the competition, and the competition depends on how long it takes for the players to pack five zongzi.
14:30- 14:40 moderator's introduction 14:40- 15:00 first group 15:00- 15:20 second group/kloc 06:20 fifth group 16:20- 16:40 sixth group 16:40- 17:00 seventh group 3. After comparison, the speed and aesthetics of each group were evaluated. After all competitions, single-group speed champions: 7 beauty champions: 7 fastest jiaozi divisions: 1 most beautiful jiaozi division: 1 competition rules:
1. Players must be under 70 years old and in good health.
2. There is a preparation time of 1 minute before the package, and the host can only start the package by calling start.
3. jiaozi doesn't count.
4. There are three judges, and the scale of aesthetic evaluation is 10. The average of the three scores of all players is divided into the final aesthetic competition results.
5. After the competition 10 minutes, the host will announce the winners of each player and lead the on-site awards.
6. All the contestants can take their jiaozi home.
Zongqing Dragon Boat Festival Design Scheme 7 I. Activity Background
1. At present, the site of the project facade has been completed.
2. By inviting the old owners and interested customers to the sales department to participate in the activities of sending zongzi at the Dragon Boat Festival, we can convey the real estate information to customers and improve the visibility of the project.
3. The pre-sale of the project has the resources of the old owners, so as to maintain the relationship between the old owners and promote the post-sale.
Second, the purpose of the activity
1. Maintain the relationship with the old owners, and provide the sales staff with the opportunity to communicate with the owners.
2. Word-of-mouth communication, spreading the word-of-mouth of the project through the old owners.
Third, the activity time
20xx June1-June 9th (telephone invitation and SMS notification will be started on May 28th).
Four. Theme and location of the event
1, theme: Life in Haining, tasting "Zongzi"
2. Location: Sales Department
Verb (short for verb) Target audience (invited customer)
Owners and important intended customers of Yuxian Xinyuan and Haining New Town
1. Telephone and SMS invite old customers and prospective customers to the sales department to participate in the activities of sending zongzi during the Dragon Boat Festival.
During the collection of zongzi, all visiting customers can receive a zongzi.
3 property consultants should do a good job in project publicity and registration.
Activity of intransitive verbs
During the activity, you can get a vacuum-packed Jiaxing Zongzi by registering in the sales center. The time for collecting zongzi is 10:00 am (once lasting 1 hour) and 3:00 pm (once lasting 1 hour).
The activity time is June1-June 9, and the lucky draw is concentrated on Children's Day and Dragon Boat Festival for two days, and the lucky draw is limited every day. (On May 28th, I was informed by SMS and telephone that there would be a big lucky draw on the Dragon Boat Festival. )
Roulette with a hundred "Zongzi" sweepstakes: throwing darts at "Zongzi" to win prizes: first prize exquisite bamboo mat (value 180 yuan, 10), second and third prize electric fan 1 set (value 10 set of 40 yuan).
Zongqing Dragon Boat Festival Design Scheme 8 In order to effectively use the traditional Dragon Boat Festival opportunity, carry forward the excellent culture of the Chinese nation and create a good atmosphere for celebrating the xx anniversary of the founding of New China in advance, according to the unified deployment of the District Civilization Office and the streets, combined with the actual situation of the community, the Dragon Boat Festival activity scheme is formulated as follows:
I. Guiding ideology
Taking this traditional festival as an opportunity, we will dig deep into the profound cultural connotation of the Dragon Boat Festival, extensively carry out mass publicity activities on folklore, fitness, patriotism, environmental protection and popular science, guide people, especially community teenagers, to further understand, identify with, love and live traditional festivals, and fully mobilize employees and residents of community units to participate in the activities of creating a city that people are satisfied with.
Second, the form of activities
1, the theme activity of "Zongzi Passing Love". Under the leadership of the General Party Branch of the community, with community volunteers as the main body of activities, I personally sent festive greetings and greetings to the elderly, low-income recipients, disabled people and old party member in the community, and brought dumplings, preserved eggs and salted eggs I bought myself to have a happy Dragon Boat Festival with them in advance.
2, festival folk propaganda activities. The community will publicize the origin of the Dragon Boat Festival through civic schools, "symposiums" and billboards, and let people experience holiday customs and feel the charm of traditional culture through activities such as making zongzi.
3, "classic reading" theme activities. Focusing on the General Party Branch and the Community Working Committee, organize party member and community youths to recite Qu Yuan's poems and songs, carry forward the spirit of patriotism and eulogize the beautiful Star City. The community will recite ancient and modern classic names as the main form of expression, and set off an upsurge of remembering Qu Yuan's patriotic spirit and praising the harmonious and prosperous times.
Three. Activities require
1, attaches great importance to it. The community will formulate a feasible "Our Dragon Boat Festival" activity plan based on the actual situation, and strive to create a harmonious and peaceful holiday atmosphere.
2. Information report. The community will report the related activity information of the theme cultural activities of "Our Festival Dragon Boat Festival" to the street at the first time, so as to make the publicity in place.
3. Innovative forms. The community will carry out extensive publicity, give full play to the subjective initiative of the masses, mobilize the masses, participate in the masses, and carry out various activities, so that the masses can become the protagonists of festival activities.
Zongqing Dragon Boat Festival Design Scheme 9 Dragon Boat Festival and Father's Day come together. In order to strengthen the cohesion of the community, carry forward the traditional virtues of the Chinese nation of filial piety, love for the elderly and mutual assistance among neighbors, and build a platform for residents to enhance understanding, family gratitude and neighborhood communication, Baishan Community of Yanghu Town and Baixin Pharmacy jointly held the "Baixin Cup" Dragon Boat Festival jiaozi Competition, and the activity plan is as follows:
Activity time:
At 8: 30 a.m. on XX, XX, XX.
Location:
Jiangnan New City North District Guang
Changbaixin large pharmacy menqian
Number of participants: 50 applicants, and the deadline for registration has expired.
Activity content:
1, the grouping time is limited to 5 minutes, and the one with the specified size and quantity wins; Jiaozi presented it to the family members of the contestants;
2. Arrange a special person to complete the part and hand it over to the lonely elderly family.
Reconnaissance project settings:
There will be a first prize 1 name, two second prizes and three third prizes in the dumpling and fried dumpling competitions, and the remaining contestants will receive a pot of green ornamental bonsai.
Registration place:
XXX community XXX service center and XXX pharmacy can register at all points.
Activity promotion:
Invite the media to make publicity reports.
Organizer:
XXX community women's home
Friendly support:
XXX drugstore
Registered telephone number:
XXXXXXXXXXXXXX
Contact person:
XXX
Zongqing Dragon Boat Festival Design Scheme 10 In order to let the observers feel the connotation of Chinese traditional festivals, learn more about traditional life crafts, enhance communication among the observers, and create a civilized, harmonious and United cultural atmosphere, the trade union of the bureau decided to hold a competition to make dumplings before the Dragon Boat Festival. The specific matters are arranged as follows:
I. Activity time
20xx June 19 at 4 pm.
Second, the venue of the event
Restaurant on the first floor of the canteen of the Bureau Training Center.
Three. Programme of activities
1. The canteen is responsible for preparing raw materials and utensils needed for making zongzi, including zongzi leaves, rice, red dates, thin white thread, scissors, etc.
2. Activities are divided into 8 groups with 3 people in each group. According to the entry time of personnel, they will be grouped in turn until the quota is full.
Comrades who are referees do not take part in the competition.
4. After the competition, the judging panel will summarize the competition and select the first prize, including three summer quilts; Two second prizes, three advanced aprons each; There are five third prizes, and the prizes are 3 pairs of health care magnetic therapy slippers.
5. After the competition, all the staff took part in the tasting of fragrant zongzi.