The picture shows Zhang Wenxing, founder of Khalid.
1997, professor Zhang Wenxing founded kailide company, and then 1999, kailide entered the field of electronic maps. A few years later, it developed a navigation map and achieved nationwide coverage in 2006.
You know, in 200 1 year, the annual sales volume of cars in China is only 2.3 million, and the car navigation market is very small. Because the market is small, Khalid does not fully understand the profit model, and there are few competitors in the same industry, so Khalid runs smoothly. However, Gaode, founded in 2002, was in a very difficult situation when it first entered the market. Until 2008, the annual sales volume of automobiles in China reached100000, and automobile navigation ushered in a golden development stage.
The picture shows Khalid car navigation.
With years of technology and user accumulation, Kailide has positioned itself in the electronic navigation market and gained 7 1. 1% of the electronic navigation market share in 20 13 years. After years of hard work, God has only 8. 1% market share. At that time, 70% of vehicles in China were equipped with Khalid navigation system. With the rapid development of Khalid, in 20 14, Lei Jun invested 84 million yuan to buy 7.09% of Khalid's shares. After the capital injection, in order to seek new development, Kay LiDE carried out business transformation.
Contrary to expectations, the transformation business did not bring the expected profit, when the market competition was fierce. 20 15 years, Khalid's net loss15.79 million; The net loss in 20 16 years exceeds 100 million; The net loss in 20 17 years was 65.35 million. Years of losses, followed by a decline in market share. In 20 16 years, the market has been completely divided by Gaode and Baidu, and the market share of Kailide is less than 1%.
The picture shows the map of Gaode.
As early as 20 13, gaode and Baidu announced that they were free of charge to users, and at that time, Khalid was still charging users. Moreover, at that time, the Internet was underdeveloped, and Khalid could not upgrade online. He could only download the upgrade package once every six months. And if you don't upgrade after the timeout, it is very easy to make a trip mistake because of the wrong route planning. In addition, if users can't skillfully use electronic products, they need to upgrade to 4S stores, which will increase additional costs.
The picture shows Khalid's infringement ruling.
There seems to be traces of Khalid's decline. Khalid, who made his fortune by technology, paid less attention to technology. Since 2005, Khalid has received more and more lawsuits from peers about its electronic map infringement. Taking peer litigation can be called a means of peer competition, but most of them have failed. The most representative lawsuit here is that in April 2008, Khalid was sentenced to apologize to the prosecution company for electronic map infringement and paid 2 million yuan in economic compensation to the prosecution company. When a technology enterprise loses its original technical standards, its decline is inevitable.
In short, Khalid eventually declined due to vague positioning, lack of relative strategic thinking and failure to accurately grasp the market. Therefore, all walks of life need to recognize their own positioning and make corresponding changes in line with the times so as not to be washed away in the torrent of the times.
Million car purchase subsidy