Storefront, that is, the storefront is the facade and pavement of the store, and it is the place where businessmen conduct trade activities. Generally, bar-shaped shop signs can be set up on the storefront to prominently display the name of the shop and the goods sold.
In the bustling business district, consumers often browse all kinds of shop signs, looking for commercial service places that realize their purchase goals or are worth visiting. Therefore, a shop signboard with high generality and strong attraction; The visual stimulation and psychological influence on consumers are very important.
Extended information: generally refers to the signboard of the store. According to their materials and characteristics, they are mainly divided into the following categories:
1, paint the door head. Its characteristics are low price, simple and fast manufacture, and its disadvantages are fast fading and short service life.
2, luminous word door. Its main features are energy saving, environmental protection, durability and high cost performance.
3, neon lights. Characterized by rich colors, the disadvantages are too fragile, not durable, not beautiful enough during the day, and the light decay is large.
4, led seven-color screen. Its characteristic is that it can display pictures, words, videos and other contents at night like ordinary signboards during the day, and its price is lower than that of LED display screen, so it is cost-effective.
5, aluminum-plastic board. Its characteristics are moderate price, relatively simple production and lasting color.
6. glass. Its characteristics are beautiful color, smooth appearance, high grade and high cost.
7. Light box. It is characterized by bright and eye-catching colors during the day and night, no fading, no deformation and durability.
Business people pay more and more attention to the text design of store signs, and some artistic, three-dimensional and advertising store signs composed of slogans, affiliation and numbers are constantly emerging. Shop sign design should pay attention to the following points:
(1) The font, size, convexity and concavity, color and location of the store name should be considered to help the normal use of the door.
(2) The text content must be consistent with the goods sold in our store.
(3) the text should be as concise as possible, the content should be profound, and it should be easy to remember and identify, so that consumers can see it at a glance.
(4) Pay attention to the popularization of artistic writing and writing. The deformation of Chinese and foreign artistic figures should not be too flowery, too messy and too artificial, and the characters written should not be too sloppy. Otherwise, it is difficult to identify, and it will bring trouble to production and affect efficiency.
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