People don't know her origin, but she has many identities, sometimes she is a Miao doctor, sometimes she is a Mongolian doctor, and sometimes she is a Chinese doctor. When he was a Miao doctor, he was the inheritor of the stunt of "taking medicine at acupoints, eliminating phlegm and relieving asthma", specializing in cough and asthma, and specializing in "Miaoxian Kechuan recipe"; She was an 80-year-old descendant of Mongolian medicine when she sold "Mongolian medicine heart and brain prescription"; While promoting "Sleeping on New Year's Eve", she is also a famous old Chinese doctor.
In this regard, state administration of traditional chinese medicine said that Liu Hongbin in the false medical advertisement incident did not have the qualification of a doctor of traditional Chinese medicine, nor did he work in a medical institution of traditional Chinese medicine, nor was he a so-called "descendant of Miao medicine", and the "China Society of Traditional Chinese Medicine" mentioned in the advertisement did not exist in the relevant social groups of traditional Chinese medicine.
Liu Hongbin's behavior violated the Advertising Law and the Notice of the State Administration of Press, Publication, Radio, Film and Television on Further Strengthening the Management of Medical and Health Programs and Medical Advertisements. At present, Liu Hongbin's advertisement does not involve medical activities, but it uses the name of "TCM expert", which has a serious negative impact on the reputation of TCM.
State administration of traditional chinese medicine will urge and guide local administrative departments of traditional Chinese medicine to strictly examine and approve medical advertisements of traditional Chinese medicine, cooperate with and assist relevant competent departments to supervise TV, newspapers, internet and other media to abide by relevant state regulations, hire professional technicians of traditional Chinese medicine to publicize knowledge of traditional Chinese medicine, and carry out cultural dissemination and knowledge popularization activities of traditional Chinese medicine.
In response to the "medical advertising performance expert" incident in Liu Hongbin, the State Administration for Industry and Commerce said that it has deployed the national industrial and commercial and market supervision departments to investigate and deal with it according to law. At the same time, the SAIC has given full play to the inter-ministerial joint meeting mechanism for rectifying false and illegal advertisements, and conducted special research with the State Administration of Press, Publication, Radio, Film and Television, the General Administration of Food and Drug Administration of the United States, the Health and Family Planning Commission, the Administration of Traditional Chinese Medicine, the Ministry of Public Security and other member units, and all departments will investigate and deal with them according to their respective functions.
At present, the national industrial and commercial and market supervision departments are investigating and handling, and SAIC will publish the investigation results in time to respond to social concerns.
Second place: Li Chiming
Li Chiming is keen on selling medicine under different titles in different TV stations. In a program, his title is "former president of the affiliated hospital of Capital Medical University". He claimed to have been a doctor for 40 years and was good at reducing fat and weight. The medicine he sells is the weight-loss medicine "a son of three-leaf tea" On another channel, he began to treat male prostate diseases. Another channel has become "the first person to thrombolysis in 50 years". On another channel, it simply sublimated to: "All diseases can be cured!"
When promoting gymnosperms (a magical drug that is claimed to be dozens of times more effective than Cordyceps sinensis), he was "the chairman of the Chinese Medical Association and a national expert on prescription". When promoting "natto cell regeneration therapy", he became the founder and "member of Chinese Medicine Research Committee".
When promoting "dcr metabolic repair therapy" (claiming that diabetes can be treated without insulin and hypoglycemic agents), his title is so much that you can't even see it, and he has gone global: studying in the United States, doctor of medicine, and deacon of DCR medical laboratory in Asia. Interestingly, Miss Li's lines about "how to lose a big belly" in "Qi Fang Sheng Lun" were found by netizens to be exactly the same as "Professor Zhao Wei, a cardiovascular and cerebrovascular expert" in Jilin Satellite TV's "Famous Doctors Pharmacy".
Of course, I also checked the medicine of the imperial doctor. Li Chiming's "one-son three-leaf tea" can reduce stomach, which was listed as a serious illegal advertisement by Weifang US Food and Drug Administration on 20 14.
Third place: Wang Zhijin
This is an expert whose name is changing. Selling Andean maca tablets is Wang Zhijin, a "Chinese medicine health expert". Wang Zhijin, an expert of Chinese Medicine Association, sold coronary heart disease drugs. His title is amazing: the sixth generation descendant of the family of Chinese medicine, the major military doctor of the 465 Hospital of the People's Liberation Army.
He advocated "Poulter cell therapy with sugar", claiming that it has a miraculous effect on treating diabetes. But he is also good at treating arthritis, kidney deficiency and cerebral thrombosis. When selling medicine, there appeared the slogan "All diseases are not entangled". Countless netizens said that they were deceived by Wang Zhijin's so-called "Poulter's sugar therapy".
On TV, he sold the "Old Prescription of Jiuqian Tanghua Sugar" for treating heart and brain diseases and liver and kidney functions, and the approval number was "National Medicine Zhunzi Z22026077". After investigation, this is the approval number of "Jiangtang Capsule" of Tonghua Jitong Pharmaceutical Co., Ltd., which was investigated and exposed by Zhuzhou US Food and Drug Administration for illegal advertisements.
Fourth place: Gao Zhenzong
Another expert who will change his name. He is an expert in strengthening yang and tonifying kidney, and a famous doctor in Beijing. He also has a better name: "Twelve Generations of Bushen Shen".
As a famous doctor in Beijing, Mr. Gao perfectly interprets what is meant by "brilliant medical skills and being at a loss": he can read hand prints and is a famous expert in hand diagnosis in China; Can see eye diseases, is a "professor of China Academy of Medical Sciences"; Stroke, cardiovascular disease, asplenia's disease, liver disease, male disease ... There is no disease that Miss Gao can't handle.
Gao Zhenzong's "Mingmu Twenty-five Taste Pills" was investigated by the US Food and Drug Administration in Hebei and Guangzhou Industrial and Commercial Bureau for its false propaganda and misleading consumers.
Extended data:
Notice of the General Office of the State Administration of Press, Publication, Radio, Film and Television on Strengthening the Management of Medical Advertisements in the Field of Online Audiovisual Programs
New Radio and Television Office [2017] No.47
Press, Publication, Radio and Television Bureau of all provinces, autonomous regions and municipalities directly under the Central Government, and Press, Publication, Radio and Television Bureau of Xinjiang Production and Construction Corps:
Recently, the State Administration of Press, Publication, Radio, Film and Television stopped broadcasting 40 illegal TV advertisements such as "Miaoxian Kechuan Prescription". The main problems of these illegal advertisements are that they are released in disguised form in the form of programs or broadcast in the form of TV shopping videos, exaggerating publicity, using the images of doctors, experts, patients and public figures as proof of efficacy, misleading consumption and so on. In order to prevent such problems in medical advertising network audio-visual programs, the following requirements are put forward:
First, the provincial bureaus should organize audio-visual program websites within their respective jurisdictions to conduct a comprehensive review of the advertisements and audio-visual programs involved in the promotion of pharmaceutical products on this website. Anyone who uses false medical spokespersons to mislead consumers should be cleaned up immediately.
Second, Internet audio-visual program service units should shoulder the main responsibility, strictly abide by the relevant laws and regulations on advertising management, strictly review advertisements and audio-visual programs with advertising nature, especially those involving pharmaceutical products, resolutely resist false and illegal advertisements, and earnestly safeguard the vital interests of the people.
I hereby inform you.
General Office of State Administration of Press, Publication, Radio, Film and Television
2065438+July 27, 2007
China Youth Network-All the "Four Great Doctors" in the fraud circle were exposed, and some drugs sold 6.69 million in less than two months.
State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China-Notice on Strengthening the Management of Medical Advertisements in the Field of Online Audiovisual Programs