I. Commodity specifications of children's cosmetics:
1. Without the test certificate of relevant ingredients, products shall not be released as "safe and nontoxic", "environmentally friendly material", "nontoxic", "harmless to skin", "natural ingredients", "mild and non-irritating", "preservative-free", "antibiotic-free" and "essence-free".
2. The use of children's cosmetics for infants (0-3 years old, including 3 years old) claims that the efficacy is limited to cleaning, moisturizing, hair care, sun protection, soothing and refreshing;
Children's cosmetics used by children (3 ~ 12 years old, including 12 years old) claim that the efficacy is limited to cleaning, makeup removal, moisturizing, beauty modification, fragrance, hair care, sun protection, repair, soothing and refreshing.
3. It is forbidden to publish the words "food grade" and "edible" or food-related patterns.
4. It is forbidden to publish prescriptions, drugs, treatments, detoxification, anti-allergy, sterilization, freckle removal, scar removal, hair growth, fat dissolution, slimming, names of various skin diseases, names of various diseases and other medical terms and words that express or imply medical functions and functions.
Second, what are the rules for improving the ranking of Taobao products?
1, default comprehensive ranking = popularity+word of mouth+price.
Popularity = views+collections.
Everyone searches for goods on Taobao, and the more popular ones will be displayed in the front position. The positions before and after the baby products keywords here have no influence on the ranking.
2. Title rules
When naming the title, some operators will add spaces and punctuation marks to the title, so that the store with separated keywords will rank slightly higher and the store weight will be improved.
3. New products rank high.
Before, I introduced in detail the time when the baby was put on the shelves for the first period. When new products are put on the shelves, there is a new logo, and Taobao platform will automatically support new products 2 1 day.
4. Public welfare babies rank high.
Charity baby is committed to public welfare. The same product, other attributes are the same, but whether there is a difference in setting up charity babies, then the baby with charity babies will rank higher.
5. Window products rank high.
It is easy to understand that the window merchandise ranking of each store will automatically rank in the front position, which is also the rule set by Taobao platform.
6. Products with high conversion rate rank high.
Bao Ji Gao shows that consumers love products and the traffic will be higher. The conversion rate of reported treasures in the collection will be higher, and Taobao will automatically put such treasures at the forefront.
7. Reputation does not affect ranking.
Many people may misunderstand this, and word of mouth does not affect the ranking. This rule is fair to both the Golden Crown Store and the Star Store.