Mature and confident urban elites are the target consumers of Rongsheng Yuzi. They pursue their own career independently and passionately, but also know how to enjoy a quality life, care for themselves and respect themselves. Rongsheng Yuzi echoed the needs of urban elites for high-quality and high-grade cashmere garments, and cultivated their elegant temperament with fashion. Noble quality, simple design and exquisite details show the brand connotation of Rong Sheng Ziyu's "implicit luxury", which is luxurious but unobtrusive and full of calm and restrained spirit.