First, constantly attract new customers. Although there are many specific consumers in Pinduoduo, they are still doing drainage activities. On the eve of major festivals, Pinduoduo will ask many old users to help him do some publicity. It is said that the most publicity done in China is the most one. He often asks old customers to help him actively promote it by bargaining or collecting red envelopes, which will make more and more users in Pinduoduo. Some big shopping platforms rely entirely on word of mouth to attract new customers and do nothing to attract new customers, but Pinduoduo's software has been losing, so its customers are growing faster than other software. As long as there are more shoppers on the platform, the platform will become more and more powerful, which is one of the reasons for Pinduoduo's success.
Second, it can help customers save money. Pinduo's software completely captures the psychology of middle-aged and elderly people. At this age, most of them have no ability to work, so they will become more cautious in spending money and choose to go shopping on some cheaper platforms. You can compete with others in Pinduoduo. Although group buying won't be much cheaper, these people can also save a lot of money in cumulative shopping. Many people try shopping in Pinduoduo for the first time. Later, when they found that the quality was really good, they would continue to buy on this platform. As long as it is some daily necessities, most people will choose to take classes on the Pinduoduo platform.
There are many shopping softwares now, so the prices of many commodities are very transparent. Everyone will also compare prices on various platforms before buying goods. The group purchase price in Pinduoduo is more favorable than other platforms, which will lead to customers from other platforms flooding into Pinduoduo.