What are the requirements for the material map of the big promotion activity?
1. The specifications involved are as follows:
A. Tencent video and news: Tencent video-1080X 1920 portrait -CPM.
B, hand Q series: hand Q series-1080X 1920 vertical big picture -CPC, 1080X 1920 graphic (QQ space and other splash screen advertisements).
C mobile phone alliance: mobile phone alliance-1080X 1920 (open screen) -CPM, mobile phone alliance 1080X 1920 (open screen) -CPC, mobile phone alliance-1080x/kloc.
D Tencent adx: 1080X 1920(ADX alliance is open) -CPC,1080x1920 (adx alliance is open) -CPM.
2.Logo, text and other information cannot be placed in the bottom margin of the advertising material (height: 480px).
3.Logo, text and other information should not be placed in the top margin of the advertising material (height: 180px).
4.Logo, text and other information cannot be placed in the left and right margins of advertising materials (width: 120px).
5.Logo, text (250*80px) and other information cannot be placed in the upper right corner of the advertising material.
A, logo: the height must be greater than 100px, and the minimum text height of the text logo must be greater than 40px to ensure clear visibility.
B. Copywriting: The minimum word height should be greater than 40px, and the maximum word height should be less than 220px.
Button C: The width must be less than 440px and the height must be less than 1 12px.
6. Advertising materials should reflect the promotion subject, such as "JD". COM "or brand name. What should I do if I can't remember? Use shielding detection tools.
XS advertising is difficult to do.
1, the material should not be written in confusion, and the end of the sentence should not end with a period. Exclamation mark/question mark/ellipsis or no punctuation is allowed.
2. There should be no white background design on the edge of the material, so as not to confuse the advertising specifications/materials. The white logo on the picture shall not coincide with the edge of the picture material, and the pure white background material shall not be used. If used, a background color or a border should be added in the middle of the material.
3. The corner markers on the three drawings should be unified in position, style and color.
4. Tencent Video-1080X 1920 Vertical Edition -CPM: Restrict the entry of underwear, adult products and sanitary napkins.
General copywriting pit avoidance guide
1, no promotional copy is allowed in the picture advertising materials.
2. Traditional Chinese characters (except registered trademarks and enterprise names) shall not be used.
3. There must be no typos, such as vouchers and _, vouchers and volumes.
If you borrow a word as a homophonic word in an advertisement, you should put quotation marks on it to show the difference or highlight the design font.
5. Don't use illogical statements, sentences and phrases.
6. The description of "original price" shall not be used, and it can be adjusted to the description of non-original price such as "guidance price" and "price tag".
7. The promotion information is "full reduction", which needs to be clearly marked with "full" and "reduction".
8. Buy one and get one free. If the gifts are different goods, put double quotes, such as "one".
9 "Chinese time-honored brands, famous trademarks, well-known trademarks, national brands, national propaganda (CCTV, central enterprises, state-owned enterprises, etc.) and other words. ) and CCTV listed brands shall not be used for advertising.
10. Advertisements promoting health care products should clearly state that "this product cannot replace drugs".
1 1. Suggestions for over-the-counter drugs: "Please purchase and use according to the drug instructions or under the guidance of pharmacists" (this content should be marked conspicuously).