The key point is to focus, the target object should not be vague, and close communication should be carried out. Take a good look at who the other person is and what his characteristics are, and then consider his needs from his characteristics. For example, the original title: high dressing effect; New title: How do girls from 150 to 165 become taller? Original title: Female white-collar workers go home safely; New title: Don't worry! Little girls who worked overtime 100% arrived home safely; Original title: Preparing for children's future education; New title: when you go to kindergarten, you should prepare the tuition fee for your baby to go to rattan school when he grows up.
Obama said: "To change, we can't wait for others, and we can't wait for time. We are the people we are waiting for, and we are the changes we are looking for. " Tolstoy said: "Everyone wants to change the world, but no one wants to change himself." "Change yourself and become a better you" is the core of changing sentence patterns. Using this sentence pattern, it is best to match the content of the video with the title, and compare it before and after. For example, the flat-headed three-step becomes high! 30 to 13! Basic makeup, turn into a sweet girl! A wonderful way to turn a humble room into a palace
What is the pain point? Pain points are a person's fears, fears and unsatisfied needs and problems. For example, the original title: small object storage; New title: cure you can't find the key when you go out.
The pain point is not necessarily objective and true, and it is also a feasible idea to conceive the title with fictional pain points. Sleep in Cangshan's tent if you can't pay the rent! Original title: succulent green plants; New title: raise more meat like this, and the green plant killer turns into a green plant master! The new title uses "green plant killer" to explain the pain point and "green plant master" to explain the cool point, which is more attractive than the original title.
Cool point can be understood as the immediate benefits that the audience can get from the video. The benefits brought by coolness to the audience are characterized by "coolness", and the essence of "coolness" lies in instant and pleasure. Like a hard-core Lolita suit, an explosion! Oh, my God! This crispy egg tart is really crispy! Eating hot mutton soup on snowy days is really delicious!
? The cool title meets the audience's direct requirements for points of interest, and it hits the nail on the head, gets immediate results, and is crisp and neat.
The advertising title of Queensland Tourism Australia: The Best Job in the World. Looking far is the core to make this title shine. Example: this kind of coke chicken wings will always be loved; After eating these coke chicken wings, what else can I expect in my life? What is the difference in life after tasting this caviar? Three Michelin stars, you just need to learn this French pancake; A good life begins with this 3-minute mask; Become the most elegant Lolita in the world.
Intimidation and threats are one of the arts of persuasion. For example, if you don't know how to accept that your boyfriend is leaving you; Who will respect you if you can't even write your own name well? How many vitamins does the body lack if you don't eat apples?
"If you don't do this, the result will be like that" is a typical way to write threatening headlines. "Bad result" is the starting point of the idea, but how bad the result is, we need to take care of it.
Another way to write threatening headlines is to say taboo things directly, such as "Never do anything". Although the consequences are not pointed out, the bad results are self-evident. For example, three small moves that the interview can't do; Five dangers of eating sashimi; Low-level mistakes that can't be made in Tik Tok; The most stupid thing your girlfriend can't stand;
Crisis is a weapon of influence.
Exercising muscles, losing weight, exercising, learning languages, learning musical instruments, cooking and so on all require action. Using words such as "immediately", "immediately", "now", "hurry" and "on the spot" can make the other party feel that things are imminent and can't wait to act immediately. For example, take a minute to get rid of the fat on your waist immediately! Learn these three super practical English words at once! One second later, you're out if you don't dress like this! The sooner you draw this eye shadow, the better you will look!
It is human nature to be interested in incredible things.
You can use "input is not proportional to harvest" as a starting point. For example, the original title: cleaning glass, the new title: cleaning glass does not cost a penny; Original title: new title of skin care law: 65438+ 0-minute skin care tips you never thought of; Original title: sweet and sour juice, new title: 1 kind of sweet and sour juice can be matched with 20 dishes!
If the event itself is unexpected, such as the video content of a dog giving his life to save a dolphin, or a person eating 10 hamburgers in one breath, it is enough to add a sentence "How is this possible" or an exclamation point to the description of the event itself.
Fashion is a key factor in beauty or clothing videos. Writing first can make people feel that they are at the forefront of fashion. The topics are used in advance, advance, forecast, advance, early arrival and early knowledge, which makes the other party feel that they have foresight and foresee the trend. For example, a pot of fresh incense has not yet boiled! I haven't participated in the competition yet. Sing hi to the audience first! This spicy food is not spicy yet, so I'm greedy first.
Turning difficult things into easy things can be quantified in time. For example, the original title: Indonesian fried rice; New title: Learn to smell Indonesian fried rice in 3 minutes; Original title: learning sign language; New title: learn to sign like a big shot in 2 minutes; Original title: Guitar tutorial; New title: Learn to play the guitar in 3 minutes and play a love song for her.
Always thinking about the man sitting opposite you. He is watching your video, listening to your speech and reading your title. You should understand him, understand him and be his bosom friend. For example, is your figure standard enough? Do you feel that your waist is a little thin enough?
The advantages of using this sentence pattern are: firstly, it can narrow the distance between the two sides; Secondly, it makes things look more important. When people think things are critical, they naturally want to see what happened. For example, the real secret of steamed egg custard is 0 honeycomb; A secret of meeting parents smoothly during the Spring Festival; The exclusive insider of the super singer's voice.
The more secret, the more people know.
Toothpaste recommended by the most dentists in the world; The most trusted milk powder in the world; The favorite chair of all European designers; The core of this herd mentality is "social identity". Most people use it, most people believe in it, most people like it, and it is the most popular, that is, it is most accepted by society and considered to be the best.
Small scope comes first, people often ignore the scope and only care about the first.
This kind of writing focuses on other people's ideas and uses groups to build themselves. Use herd mentality. For example, a sweater that 3 million fans love! All Chengdu people on the earth are awesome and spicy chickens! Dormitory 100% girls like knickknacks; This kitten, 654.38+00000 people cried! 99% of girls say that wearing such a hat is very personal!
To use group persuasion, we should mobilize the elements of the group, such as 100% or 99.9% mothers, fathers and parents, or use all the people who have seen, tasted, eaten, seen and tried. You can start from the region, such as Chengdu people related to spicy chicken; A virtual group can consist of fans or numbers.
We often use a marketing term called "consumer commitment", which means what consumers will get from the functions and characteristics of products.
A question that should be constantly considered: What will the other party get after watching this video? Example:/kloc-mango makeup that fascinates you for 0/0 minutes; This soup will make your boyfriend cry! Be happy! Look at this puppy sneezing, laughing to death! Surprised or not! After singing this song, she said, I announce you!
Writing the title with numbers can make the demonstration video clear and clear, and can lower the threshold, such as remembering two formulas for safe payment; Three steps for a puppy to take a bath and lick its skin; Wechat recording these two sounds is the most fascinating.
Numbers set rules for people, Fiona Fang, so that people can easily grasp the most essential connotation. The use of digital expression is logical, simple and direct, which conforms to the characteristics of today's direct and rapid times. For example, take a hundred steps after a meal and live to ninety-nine; Save one a day and buy a horse for ten years; Just as a fence needs the support of three stakes, a capable person needs the help of three other people.
Questioning has the nature of dialogue, which can make the other person feel cordial and arouse curiosity when reading the topic, such as meeting.
When uploading videos, UP mainly thinks about the audience's interests, age groups, living conditions, what topics they are interested in, what troubles they have, what are the pain points of life and what they yearn for. For example, how to spend only one nutritious and valuable dinner in 30 yuan? How to dress decently in an interview with less money? How can you be crazy in Thailand for only 3000 yuan?
No problem. It's a big problem. What is the core question?
Everyone has some questions that are eager to know the answers. For example, how to become an excellent copywriter in three days? Is there a copywriting equation that can be used by putting it on? Is there a standard for punctuation? Can you provide a table?
People's urgent attention to things often comes from their own situation, such as the need to prevent mosquitoes in hot summer and the need for treatment when they are sick. Families with children pay special attention to the information of babies and children. These topics are urgent. Think about what the other person is eager to know and care about, and then write the title as video content.
Urgent questions, timely video answers, and immediate solutions. The other party must see it.
Comparative question is to add two components to the sentence to compare and ask questions. For example, why is "user experience" more powerful than "paid advertising"? Why is "credit" more important than "flow"? Why is it more important for successful entrepreneurs to "do sports" than "do business"?
The elements of comparison are small and big, low and high, homely and luxurious, simple and luxurious, and what is "what's there", followed by words like "delicious", "fun", "beautiful" and "more fragrant". In addition, compare "you" and "me". This writing method requires that the content of the video has a certain amount of gold, which can form a sharp contrast.
Write the title and compare it.
The advantages are simplicity, directness and hitting the nail on the head. For example, do you always choke when swimming freestyle? Didn't your bread ferment? Can't you control the heat of the steak? Do you think that the score always confuses notes?
You can think about each other's problems, write titles for the problems, and make the video have central information. The ultimate of "yes or no" is "to be or not to be", and Shakespeare said that this is the problem.
Extract the central content of the video and then ask questions with questions. For example, the original title: parking is ok, and the new title: parking in place, do you want to be handsome?
The content of many videos will introduce the efficacy. It is ideal to add efficacy to the topic and present it in the form of a question.
The key is to refine the points of interest and add questions.
Suitable for doing charity and helping people accomplish something or achieve a goal. For example, how to adjust the font size of PDF? How to back up Apple computers? How to prevent wolves in the subway?
Modifiers such as easy, convenient, easy, quick, easy, simple and 3 minutes can also be added.
People always like to answer questions related to themselves. Through the test, we can know ourselves. For example, only 10% people pronounce words correctly. How much do you know? Six puppies were born. Guess how many males and females there are? She looks like 18 years old. Guess how old she is? I chose these three songs to propose successfully. Can you guess right?
Nobody wants to be an idiot. Everyone wants to give it a try and see their IQ and level. If the video content contains examination factors, the title can be used as an excuse.
"Why" can satisfy people's thirst for knowledge, guide people to explore the truth, and make people feel that they can acquire knowledge that others don't understand. For example, why do successful interviewers like to wear ties like this? Why do people with high emotional intelligence chat like this? Why can't I get a girlfriend on my mobile phone? Why are all men who love steamed stuffed buns so handsome?
The key is to be interesting, for example, why can't a mobile phone shoot a girlfriend? The secret lies in the ability of jump thinking and Lenovo.