Breeding Business Plan 1 I. Company Profile
Company name: Farm (not yet determined)
Company Profile: The farm is a modern rabbit farm with comprehensive service and factory production capacity, which takes breeding rabbits as the leading product and integrates breeding, catering, leisure and entertainment. The farm is located in lizhuang village, Xiaoqi Township, introducing advanced Japanese production technology. It is estimated that 500 thousand rabbits will be produced every year. The company mainly serves the catering industry and high-end consumers, relying on a systematic, mature and professional logistics distribution system to implement? Company+base+restaurant? The new chain marketing model, aiming at different levels of consumers, makes every effort to build the popularity of Baofeng County and its surrounding areas, thus owning the rabbit brand with the widest consumer groups. The company unifies the logo, uses unified trademarks, standard colors and standard services, and formulates a series of logo standards, so that the standards can form a brand and will not expand its influence with the growth of the company. More importantly, it links its recognizable signs and is recognized by customers and the public, thus further expanding its influence.
Farm culture
The farm was founded by myself, and the unique fighting spirit and innovative spirit of young people have become the great wealth of the company. The company's emphasis on market development is an extension of young entrepreneurs' business philosophy. From society to society, always stand on the edge of society and market, understand market demand and consumer psychology. The company has always adhered to the business philosophy and human resources. Integrity-based, serving the public? Relying on the concept of "returning to China", we will strive to build the first brand of entrepreneurship.
Farm tenet: first-class environment, first-class benefit, first-class service and first-class team.
Farm concept: honesty-oriented, serving the public.
Staff standards: single-mindedness, Excellence, strict discipline and high morale.
Slogan: Happy talk, all in the fresh rabbit.
Four excellent: culture, products, services and popularity.
Working slogan: team, dedication, innovation and obedience.
Credo of employees: ability is greater than education, experience is greater than experience.
Development orientation: Relying on corporate culture and innovative ideas, the design of products and restaurants is full of healthy courage.
Business goal: to build the first brand of returning home to start a business, mainly meat rabbits.
Unified action plan
Through the farm's own strong management and operation system, it provides first-class brand image for all franchise stores. Specifically: unified store image, unified clothing, unified store design, unified goods and equipment, unified management mode, unified advertising, unified technical formula, unified cashier software. The strict company management system greatly reduces the risks in the initial stage of starting a business and the business exploration period compared with individual shops that go it alone.
A strong training program
The farm conducts systematic training for franchisees. The contents include: technology, store decoration and planning, equipment use, operating rules, marketing strategy, employee management, etc.
Linear supply plan
The marketing staff of the farm will make a full set of professional optimization plans according to the actual tastes of the market and consumers. Products are directly supplied by the company, with no intermediate links, and the lowest price is guaranteed. At the same time, a large number of centralized purchases will inevitably make the price reach the most favorable, and the cost is naturally much lower than that of sporadic purchases in stores.
Public welfare promotion plan
Do a good job in public relations, do a good job in the relationship with the surrounding environment, implement and carry out a wide range of public welfare activities in a planned way, so as to reflect the lofty spirit of the farm to contribute to society and give back to consumers, and make the farm's first brand image of returning home to start a business more deeply rooted in the hearts of the people.
Variety diversity plan
Developed a number of varieties, with only one purpose: to make customers more dedicated! Is this new? People have me, people have me, people are superior. Marketing theory.
Advertising support plan
We plan to put advertisements in the mainstream media in Baofeng County and surrounding areas in turn until the farm is popular and becomes the best breeding brand in consumers' minds.
Tracking and supervision plan
After the opening of the chain store, the company will evaluate the franchisees in this area from time to time in terms of price, product quality, service level and environmental sanitation, so that the chain store has a real sense of belonging.
Second, products and services
As a farm with the background of animal husbandry service and the efforts of the elite management team, we will focus on:
Modern rabbit farm with comprehensive service and factory production capacity: At present, there are private rabbit farms in Baofeng County. Although the business has not been fully developed, it is a trend after all. The background of this trend is that rabbit breeding is more and more extensive, investment choices and combinations are more and more diversified, and the market urgently needs specialized comprehensive companies; Rabbit breeding also urgently needs business innovation through feeding, diet, leisure and entertainment to win competitive advantage in the competition, which also requires a large number of professionals to engage in this work. This is undoubtedly a weakness for free-range farmers who have not paid attention to cultivating employees' marketing and customer service capabilities. What we have done is to open up a new situation in the animal husbandry industry by establishing the business model of the farm, and promote the deepening of the business of the animal husbandry industry on the basis of attracting a large number of outstanding talents to join this professional field.
Farm, we are still in the planning stage, we need to combine our existing advantages and the situation of animal husbandry itself to provide customers with various market needs. What business model are we preparing at present? Company+base+restaurant? Can meet the most urgent needs of the market at this stage, and these core solutions and services are what our competitors lack, and what we already have and are good at.
We hope that our products can become a model of the industry and can be widely used in the animal husbandry industry in a short time. Therefore, we plan to expand new business and sell it in due course. This is also one of the sources of our profit points.
To this end, our products must be unique. We believe that our products can be like this now. In the future, we will continue to expand our business, and the team combining theory with practice will be able to continue to walk at the front end of the market and develop products and services that meet customer needs.
Breeding management plan 21. General situation of mutton sheep farm:
The farm is built in Rulin Village, Yima Town, and there are abundant water, forage and other resources around the site. I planted feed in my contracted land (including 50 mu in mountainous area). At first, due to limited funds and small scale, I planned to cross 65,438+000 local sheep as female parents and 5 Boer goats as male parents. 5 straw shredders and 5 feed processors, about 5,000 yuan. There are 30 supporting tanks and water tanks (about each 350 yuan), tricycle 1 vehicle, about14,000 yuan, site construction about 100 yuan, planting feed 20,000 yuan, and supply and demand about154,500 yuan.
Up to now, 50 local goats and 2 Boer goats have been purchased, and 74,500 yuan has been raised for infrastructure construction such as site construction fees, with a deficit of 80,000 yuan.
Second, the product introduction:
Because our county is located in the geographical environment of the Loess Plateau, the local animal husbandry is mainly stocking, and the sheep varieties are mainly local native goats, with a small number of cashmere goats and a small number of dairy goats. In recent years, the state has vigorously advocated the implementation of the policy of returning farmland to forests, so that most local goats are directly slaughtered or sold to other places, and only a few cashmere goats are kept in captivity. After the actual situation in recent years, I decided to use the local dairy goat as the female parent and choose Boer goat with good meat quality and large body. Boer goat has good meat quality, large size, more litter, more breast milk and high survival rate. Through hybridization, we are confident to cultivate a mutton sheep with large size, good meat quality, fast growth, strong reproductive ability and strong disease resistance, and provide safe fresh mutton for the vast market.
Third, market research and analysis:
1. In today's resource shortage and environmental deterioration, sustainable development has become an eternal theme in the future, and the harm caused by grazing to new rural construction and natural resources is immeasurable. To solve a series of problems, such as free-range farming and new rural construction, prevention and control of animal diseases, and returning farmland to forests, it is necessary to carry out large-scale captivity. For breeding, it can spread to every village and every household, which is the best choice for our farmers to get rich. It can be said that in the next 10 year, the aquaculture industry in our county will develop like mushrooms after rain, and the mutton sheep aquaculture industry will become the main force of the aquaculture industry in our county. First of all, unlike other animals, sheep are herbivores and will not compete with people for food, while there are a lot of straws, water sources and idle land in the vast rural areas. Secondly, the investment is less, and the effect is quick. Because it is improved by local dairy sheep, it has strong adaptability and disease resistance to the local environment, and will not cause harm to the local ecological environment because of living habits.
2. With the continuous improvement of living standards, people are no longer limited to eating single meat, and there are more and more kinds of meat, especially mutton, which is more and more loved by people because of its delicious meat, good taste and high nutritional value.
3. The mutton sheep industry faces good development opportunities. Sheep have the characteristics of wide eating habits, rough feeding tolerance and strong anti-stress ability. Feeding mutton sheep has the advantages of low investment, fast turnover, stable benefit and high return rate.
Sheep manure and sewage produced by raising sheep can be used for fertilization, which is also one of the benefits. In addition, it can also be used in biogas digesters as raw materials for biogas production.
Four, production and operation plan:
1, make a production plan. Command and organize production according to the production plan, so that all production links can operate in harmony and the production tasks can be successfully completed.
2. Sheep turnover plan. The scale and business activities of the farm determine the turnover of sheep, organize feed supply according to the turnover plan of sheep, and formulate labor plan, shed construction plan and material procurement plan. Sheep turnover plan is the guarantee of planned production.
Compilation basis of sheep turnover plan:
(1) Herd structure. The change of the number of sheep in a year is determined by the production scale, such as the number of sheep on hand, the number of sheep eliminated, the number of sheep delivered and so on.
(2) Sheep breeding. The reproduction of sheep is closely related to the structure of sheep. According to the number of sheep participating in breeding, the number of ewes and lambs born is calculated.
(3) The service life of the basic ewe. According to the constitution and reproductive performance, the service life of basic ewes and the number of sheep to be eliminated are determined. At the same time, the determination of the reserve ratio of ewes is also related to the flock structure.
Verb (abbreviation for verb) Personnel and organizational management Personnel and organizational management:
1, establish an institution. In order to ensure the orderly production of mutton sheep farms, it is necessary to establish a unified command system, exercise decision-making power, effectively organize production and coordinate orderly work. The farm manager is in charge of the farm. At present, due to the shortage of funds, our farm is small in scale, with only three employees (technicians are experienced sheep farmers in rural areas) who are solely responsible for raising sheep.
2. When the number of sheep increases to a certain extent, we will hire experienced villagers in the surrounding villages for breeding, with low wages and retention, which is conducive to the development of cooperatives.
3. When the sheep farm is expanded, further hire animal husbandry experts to guide, further cultivate excellent meat breeding sheep, and recruit professional animal husbandry to fly high for scientific breeding.
Six, growth and development planning:
1, our goal is to further develop mutton sheep slaughtering and processing plants and other related industries with the expansion of farm scale and abundant funds, form a complete green meat processing chain, and make the industry stronger and bigger.
When the above process is going on, we will further? Go out and bring it in? Visit and study famous breeding bases in China, introduce good knowledge, good varieties and good management mode, and establish more cooperatives in more towns and villages to let villagers see the benefits brought by raising sheep. I firmly believe that through my efforts, I will definitely establish my own brand of green meat, and finally establish my own whole set of breeding, processing and sales systems, and at the same time, I can lead my close blind date to the road of prosperity.
& gt& gt& gt More exciting next page? Aquaculture business plan?