Hello everyone!
Simple friendship comes from constant self-introduction. My name is XXX. Welcome to the salon where XX makes the appearance beautiful and the middle makes the appearance beautiful. My heartfelt thanks and warm welcome to your arrival! ~ In order to create an active atmosphere of 1, we will give you a chance to show your talents (introduce yourself) of 1 before the activity. Welcome everyone to participate actively! ~
Is the talent show wonderful? Let's use applause to express our gratitude for the joy that XX has brought us. .
As the saying goes? Everyone has a love of beauty? Who doesn't want Sunshine men to be colorful and happy? However, birth, aging, illness and death are irresistible natural laws, and human aging and extinction are absolutely inevitable. However, with the development of science today, choosing the most suitable skin care products can simply delay people's aging and connect them with longer youth. Jian Kang's perfect Marie Anne is one of the top ten professional skin care products in the world, which originated from French noble brands. It is extracted from pure plants, which has the function of restoration, can keep your youth and make you a leader in life of the same age. Ten years younger will no longer be a dream! Do you want to know how Marion keeps us young forever? (Think) Let's welcome our gorgeous and generous lecturer XXX with warm applause! Uncover this mystery! ~ Let's cheer for you! ~
Does everyone say that our lecturer speaks well? (Good), the lecturer gave us a wonderful explanation, without any artificial environment. Let's express our thanks to him again with applause! ~ the product quality is not what we said. The product itself will have wording. We are the users of our products. Do you want to hear their feelings? Yes Ok, let's cheer for our first friend!
Share your feelings by introducing yourself!
Through the lecturer's explanation and demonstration and sharing with friends, I have a more comprehensive understanding of marion and how to choose suitable skin care products. I believe that everyone will make a choice to understand the truth. We are willing to be friends worthy of your trust and help you solve problems. Finally, I wish all my friends a long and beautiful life!
There will be a 3-minute meeting. Friends who have problems can take them home. You can learn from our teachers and friends on the spot. Thank you for your precious time! ~
I. Purpose:
① Establish brand culture and publicize service concept;
② Attracting new customers;
Second, the preparation before sending the card:
1, knowledge preparation
2, image, etiquette training
Third, where to send it?
1. Schools, post offices, banks, hospitals and other enterprises and institutions (contact in advance).
2. In a nearby residential area;
3. The street near the store
Fourth, to whom?
1. Contact the heads of relevant departments of various enterprises and distribute them in the form of benefits to employees who are pursuing, working actively, having ideas and wanting to change;
2. Female residents in the community (image type, self-confidence type and demand type)
3. Women passing by in the street (women with good image and good temperament)
4. Interaction and cooperation with surrounding business circles
(1) restaurants and hotels
2 commercial taste supermarket;
3 photo studio. Clothing store;
5. When will it be delivered?
1, one week or half a month before the holiday.
For example:? Bitch? Women's day;
? May day? Labor day;
? June 1st? Children's day;
? Eleven? National day, etc
It is best to deliver it in the shop in the afternoon.
3. Commuting time on the street is more suitable.
Sixth, the basic process of sending cards
Look at the basic quality and new salary standard of card dispatcher.
Seven, the dispatcher's necessary ability
See the basic quality and salary standard of card dispatcher.
Eight, dispatcher's contact speech
See the basic quality and salary standard of card dispatcher.
Terminal salon club
I. Purpose of the terminal meeting
1, for publicity:
This method is suitable for large-scale lectures on beauty knowledge, which can promote the use of shops and product brands. It is very suitable for large-scale beauty salons. When promoting sales, we should vigorously send orders, and the theme meets the needs of consumers. During the lecture, the demonstration of product effect must be interspersed. Conditional suggestions can be supported by local TV stations, newspapers and other media units.
2. For sales volume:
This method is suitable for small and medium-sized beauty salons, with a fixed number of customers or more customer files. When promoting sales, we should do a good job of skin consultation in different places and have real preferential policies for consumers. This way is more suitable for weekends.
3. Comprehensive promotion
Combining the first two methods, giving a large salon lecture on the first day, and attracting people to the store for consultation on the second, third and fourth days through the authoritative image of experts and preferential policies, is also the best opportunity to increase sales, but the cost is relatively high, which plays a very good role in promoting later sales.
Second, the theme of the terminal meeting
1, the language is simple and easy to remember, and the fashion conforms to the market trend;
2. The specific time period is related to the main products.
Such as: fashion category: new women-love themselves and love health? Beauty exchange meeting
Product category: beautiful? Acne? stay
Time category: dressing up in autumn is a big move, and the heart is not as good as action.
Third, the terminal will aim at the object.
1, new and old customers of beauty salons;
2. Female employees in all units;
3. End consumer groups of interactive partners.
IV. Preparations for Salon Club
1. Card dispatcher (see quality and salary standard of card dispatcher)
2. Material preparation for the terminal meeting
3. Personnel preparation
① Whether the beautician has mastered the product knowledge;
(2) Whether each post is guaranteed to have a responsible person and floating personnel during the promotion process;
③ Distribution of sales staff and operators.
4. Market research
① Beauty consumption consciousness of local consumer groups;
(2) the business model and promotion mode of nearby beauty salons;
③ The main consumer groups and surrounding environment of beauty salons;
(4) the number of fixed customers and customer files of beauty salons;
⑤ The social network of beauty salon owners.
5, inventory survey: let the beauty salon inventory, replenishment in advance.
6. Preferential policies: The best preferential policy is to actually give profits to consumers, so as to really stimulate consumers' desire to buy on the spot. Different places should adopt different ways, but we must cater to the consumption habits of local consumers and strive for the greatest temptation, such as giving gifts, products, cash coupons, care and so on. The discount must have a time limit, or it can be a preferential policy for special products.
7. Pre-meeting employee mentality adjustment training: adjust employees to enter a state of high excitement.
8. Reward system
Communicate with the beauty salon owner and give some material rewards to the outstanding performance or performance of this promotion.
9. Retention of performance objectives
It is necessary to determine the performance goals of the team and individuals in detail and give everyone a direction.
1, process arrangement
Verb (abbreviation for verb) Type of terminal meeting
1, welfare type
2. Business type
3. For new customers
4. For regular customers
Please refer to the invitation mode and meeting process of several different types of salon clubs (how to hold a terminal salon club well).
The host words and string words of intransitive verbs terminal meeting (see how to hold a terminal salon meeting well)
7. Speech by the terminal meeting manager (see how to hold a terminal salon meeting well)
Eight. Invitation to terminal meeting and its follow-up contents (see how to hold a terminal salon meeting well)
Nine, the terminal will be a series of programs (see how to open a terminal salon)
In-store sales model
With the continuous development of the beauty market, beauty salons can no longer meet the different needs of different levels of consumer groups by selling products and cards.
First, the lottery mode
1. Anyone who sells 1 yuan in the store can participate in our lucky draw once, and the winning rate is 1%.
Prizes: single experience card, eyebrow clip, two yuan or five yuan in cash, etc.
2. Cumulative raffle: If the total exceeds 5 yuan, you can also participate in multiple raffles and send another prize box.
Prizes: lipstick, lip gloss, monthly insurance card, five yuan or ten yuan in cash.
3. Cashier: A box or gift box contains coins of different denominations, so that customers can try their best to catch the money when their consumption reaches a certain limit, and how much they catch will be their own.
Second, the integral system.
1. Products purchased: 2 points for 2 yuan.
5 yuan gives six points,
8 yuan gave 1 point,
Points accumulation can be used to buy products or objects, or to receive gifts with corresponding points, such as: 2 distributing cosmetic mirrors; 6 Distribute cosmetic bags.
2. Goods purchased: a gift from 5 yuan 1 points.
1 yuan to send a membership card, which can be used for project and product concessions.
Third, the membership system
See the front desk manual.
Fourth, attract tourists during the event.
You can get a recharge gold card by spending 5 yuan +5 yuan.
Gold Card Recharges 5 yuan? Can I deposit 2 yuan in my card every time I spend 1 yuan? 5+2=7 yuan
Withdraw money once every quarter, and the amount in the card cannot be less than that in 5 yuan.
Five, buy a pack and get a pack of B.
Such as: a set meal? A season card for whitening spots in 8 yuan;
Anti-aging course card a 6 yuan;
Detoxification and Acne Removal Course Card 58 yuan;
Postoperative repair course card 88 yuan
B set meal? Lose weight by dissolving fat 1 yuan /6 yuan/time.
Body shaping drainage 1 yuan/time.
Whitening and firming 9 yuan/time
Breast enhancement 8 yuan/time
If you buy any course card in package A above, you can get any course card in package B, which can promote the development of physical projects.
A roadshow to gather guests.
I. Purpose:
1, using word-of-mouth publicity to improve the popularity of beauty salons;
2. Close contact with consumers, establish brand image and improve product awareness;
3. Attracting tourists through interactive quiz with prizes.
Second, the form:
1, seasonal skin care lecture;
2. Demonstration meeting with the theme of scientific and reasonable selection and folding of skin care products;
3. Show the beauty salon with a literary performance.
Third, site selection:
1, squared;
2. parks;
3. Large communities
Fourth, road show preparation
1. communication and consultation in the early stage of site selection
2. Personnel training
Product, etiquette image, division of responsibilities
3. Award setting
Participation Award, Lucky Award, First Prize, Second Prize and Third Prize
Step 4 Prepare the plan
Sketch, song and dance performance, skin test after the meeting
5. Process arrangement
Verb (abbreviation of verb) the wording of the host
Introduction: Hello, ladies and gentlemen! I'm glad to have a party here today. Contact you, me and him. First of all, I would like to thank Guangzhou XX Cosmetics Co., Ltd. and XX Beauty Salon for their support! What we are doing here today is a public welfare activity, the purpose is to let more female friends know how to love themselves; Teach you to learn to distinguish your skin; Teach you how to choose and fold the right skin care products correctly; Teach you how to be more feminine. Today, I will definitely go home with full load! We have prepared generous gifts for you and set up many awards. Welcome your active participation?
Crosstalk: Please applaud and thank our performers. Well, it's exciting time. As we all know, the love of beauty is a woman's nature, and it is a responsibility in today's society. Many heartless female friends, because they didn't know how to choose, became beautiful experimental fields and paid a heavy price. Then, as an intellectual woman in modern society, she should know how to protect herself and safeguard her rights and interests. Today, we unveil the mystery of the past through some small demonstrations.
Conclusion: Ladies and gentlemen, I see the answer in your's eyes. Your happiness is our responsibility. The purpose of our activity is to let everyone know each other and thank the new and old customers who have been silently supporting us. Help more women who love beauty find the right direction. Please ask your friends who have got the lottery ticket to collect the prize at the exchange office! If a friend has any questions to consult, please go to the information desk to consult our teacher! You can also take the card to XX beauty salon for consultation. Thank you for your participation!
Speech by Beauty Salon (2) Dear guests and friends of Yi Shi Garden,
Good afternoon everyone!
The ocean of wisdom is attached to you, and the beautiful palace meets you! In this afternoon, bathed in sunshine and warm affection, symbolizing beauty and wealth, we meet again in Anjieyu's beautiful university hall. I am an old friend of yours. Here, on behalf of cosmetics chain stores, Taiwan Province Anjieyu Group and Yige Store Management Software Co., Ltd., I would like to express my most sincere thanks to all the old and new friends for coming! The warmest welcome! Welcome to visit!
After a spring, summer, autumn and winter, our team has been making unremitting efforts to create beauty and health for you with good taste, and at the same time, we are constantly innovating and connecting with international cosmetics. In September 2008, we chose Anjieyu brand with the essence of 19 to celebrate Anjieyu in the year when Anjieyu brand took root and grew up in Xiaoba. * * * Share our moment with us! Now I declare: Celebrate Anjieyu's 19 birthday, and the skin care lecture of autumn and winter extreme women's salon begins now!
Today's Yi Shi Garden is the crystallization of your support and participation, and tomorrow's Yi Shi Garden needs your trust and care. It is difficult to express our gratitude in thousands of words. Let's make a circle with love today, be happy together, be happy together and meet a better, happier and happier future together. Then what everyone appreciates next is dancing. This is a very unique dance team, they are full of energy! Full of passion! Let's have more reverie and nostalgia for youth! Please welcome:
Every time I see their enthusiasm blooming on the stage, I see that they are smart, confident and beautiful. At the same time, I seem to see their pursuit of beauty and sustainability, as well as their seriousness and responsibility for the beautiful faces of customers! Let's applaud the lovely beauties who created beautiful faces for us again. Thank you.
Now, we will draw a lucky draw for the guests in the first round today. All the prizes we won this round were provided by cosmetics chain stores. Please welcome the etiquette lady.
Friends who didn't win the prize, don't lose heart, because our big ending is always at the end, right? Similarly, we finally have two rounds of lucky draw! Next, I'd like to invite you to enjoy a movie to give our busy mood a short rest here. Please enjoy the movie first? Violin?
Ladies and gentlemen, have we all seen this movie? Violin? The end of the story tells us this sentence. Experts are winners? Right? We have just seen from the film that the violin tells us that from the selection and production, to the fact that its effectiveness is not highlighted, its value is uncertain, and then its value is highlighted, the experts are the winners! Well, ladies and gentlemen, Chairman Weng Ziting, the helm of Anjiyu Group, said so. The value of the product itself is very limited. Only through detailed introduction, analysis and excellent service can the value of products be highlighted? Dear friends, how to maintain skin care correctly and how to make our skin care products play a more valuable role: first reach out your left hand to make a fortune, and then reach out your right hand for good luck. Accompanied by thunderous applause, please welcome the wonderful course brought by Mr. Yun, a senior lecturer of Ningxia Huarun Cosmetics Co., Ltd. and brand manager of An Jieyu. Please welcome:
Well, thank you very much for the wonderful course brought by Mr. Yun. Similarly, we entered the second round of lucky draw: please welcome the etiquette lady. The lucky prize won this time will be provided by the cosmetics chain store of Xiaobaiyi Teachers College? (There will be a lucky draw for the rendering policy)
The second class begins:
The third round of lottery:
Policy-based Customer Extraction Policy Award
Conclusion:
Dear guests and friends, our meeting will start on time in ten minutes! Yishiyuan cosmetics chain store thanks for your recommendation! Thank you for your long-term support! All the guests attending the meeting today can not only get professional skin care methods and knowledge, but also get a delicate woman gift after the meeting! Register at the sign-in desk after the meeting! Please take your precious time to register at the check-in desk for the guests who have not yet signed in. Thank you!
In order to make more friends, skin care products are more effective at home! We have prepared a very practical course for everyone! I believe that after the course, you will have different gains! So, please turn your mobile phone on or off during the meeting! Please don't walk around at will, thank you!
Dear friends, at the end of our meeting, we sincerely remind you that all the attractive women attending this meeting should not forget to bring your articles, your gifts, your prizes and our best wishes for the beauty and health of your! At the same time, I also remind you again: because of your seriousness and sincerity in attending the meeting! But also because you value your own beauty! Don't forget to enjoy your privileges! All customers attending the meeting have the priority to order Anjieyu discount package! If you don't have enough money today, it doesn't matter. We will keep the rest of the package for you within 3 days after the meeting! Thanks to the support of Iger cosmetics store management software.
Speech by the beauty salon (3) I. Opening remarks
Dear guests, dear Mary Kay family, good evening, everyone:
Welcome to Mary Kay Wen Yi Studio. First of all, let's welcome the guests invited here today with warm applause, and welcome you. We also want to give applause to our best and best Mary Kay family, proud of you; Finally, let's give warm applause to every woman who has a dream. You are the best! Ok, then I wish you all a happy evening.
Second, introduce yourself.
I'm the host today, Nannan. I remember the first time I walked into this studio. The pure, romantic and warm pink world makes me like a princess in a fairy tale. I fell in love with it in an instant. I used to be a? Acne? Pro-gaze, distress, helplessness and inferiority surround me, and I can't breathe. I have tried many ways to throw a lot of Grandpa Mao to Chinese medicine shops, beauty salons or various acne products, but the effect is like a cloud in the horizon. I want to reach it, but I can never reach it. Under the introduction of my colleague and good friend Xiao Zi, I walked into Mary Kay and came here, realizing my dream of perfect transformation. I like it here because it is a place full of enthusiasm and positive energy. It is a place that can give you hope, exercise and infinite love. I think everyone, like me, will like to walk into such a beautiful studio more and more and realize women's dreams with our dear family.
Third, the opening dance
? There are beautiful women in the south, dancing lightly? . Since ancient times, beautiful dancing has always fascinated people. Now, please welcome today's dancers to show us their beautiful and dreamy dances. (Mary Kay dances)
Thank you for your dedication. Are they excellent dancers? It's really great. Let's give them warm applause. Please let our beautiful dancers proudly return to their seats.
Three. company introduction
Everyone's life is a ship, and dreams are the sails of the ship, guiding the way forward. Dreams are stepping stones to help others succeed. As long as we have a dream, we will strive for progress, from ordinary to extraordinary, from small to large. Mary Kay is a company that provides such a platform for women to realize their dreams. So, how does it help us move towards Excellence step by step? Where is its magic? Next, please enjoy a video to give us an all-round understanding of this amazing company. Please welcome the enthusiastic DJ to play the CD for us. (Showing company introduction video)
Ok, thanks DJ!
Fourth, the career path and the Queen's approval.
Among us, there is such a woman who is warm, gentle, quiet and feminine. She is a successful woman, a virtuous wife and a loving mother. She is my favorite temperament beauty, Mary Kay senior authorized dealer? Sister Wen? . Next, let's share the transformation process of Sister Wen. I believe her story will give us a deeper understanding of Mary Kay. Please welcome Sister Wen.
Thank you very much for your wonderful sharing. Do you think Sister Wen is great? Is Mary Kay great? Are we going to enter such a great company? Ok, let's send the elegant sister Wen back to us with warm applause.
Verb (abbreviation for verb) birthday theme
What's our theme today? Birthday salon club? As the name implies, we gather together tonight to celebrate an unforgettable birthday for the birthday girls this month with sweetness, smiles, warmth and blessings. Who has a birthday this month? Please raise your hand proudly. Well, Nannan wishes everyone a happy birthday on behalf of the beauty consultant of the Wen Yi family. Please come to the middle of the stage. Ok, thank you. Next, please welcome our elegant sister Wen and beautiful etiquette lady to send a beautiful birthday present to our birthday girls. Thank you, Sister Wen and Miss Manners.
Let me interview you. Are you happy today? Are you happy here? Who will talk about your harvest and feelings today? Ok, thank you. Thank you for your speeches. Happy birthday to everyone again. Please return to your seat.
Verb (abbreviation of verb) product introduction
We all say that Mary Kay's products are good, so how good is Mary Kay's products? Let's learn more about Mary Kay's products.
Intransitive verb guest recognition
It is such a great company that allows ordinary women to find themselves again, find their dreams and find their direction. Thanks again to Mary Kay? Ms. Ashe founded such a dream company. Today, the success of Mary Kay's family is inseparable from the support, trust and encouragement of every guest. Please invite the guests to the stage and enjoy the glory with us. At this moment, I believe all our efforts have become so worthwhile. Please believe that we will give you a more beautiful, grand and gorgeous stage.
Please welcome xxx, a senior dealer, to send a gift of love to our beloved guests.
Thanks to xxx dealers. Welcome xxx dealers to come again.
Our dearest guest, do you have anything to say at this moment? Do you want to realize your dream in Mary Kay? Ok, let xxx talk about it. Thank you, thank you all, please return to your seat in your with pride.
Seven. Concluding remarks
Ladies and gentlemen, beauty consultants! We believe that no pains, no gains, and true feelings are always silent in love! Let's surpass our dreams, create miracles, complete the transformation of beauty and realize the sublimation of life in Mary Kay's pure female family!
Thank you very much to all the guests and our beauty consultant. Thanks to your presence and support, our activities have come to a successful conclusion. Thanks to all the conference staff for their hard work, you have worked hard! Today, our birthday salon is over. I look forward to seeing you next time! Goodbye, friends!