Jackie Chan's "duang" quickly became a buzzword in the Year of the Sheep.
Speaking of Jackie Chan, the hottest thing these days is neither his movie Tiens, nor the photo of his haircut for his son Fang Zuming, but the first online hot word "duang" he created in the Year of the Sheep!
Around February 24, a false advertisement endorsed by Jackie Chan was once again dug up by netizens for a new round of spoofing. Netizens synchronized this advertisement with Pang's My Skateboard Shoes in My Shampoo. Among them, Jackie Chan described the word "duang" with exaggerated gestures in the advertisement, which was impressive, and "duang" quickly became an online buzzword.
The birth and popularity of "duang" is somewhat confusing. At one time, Jackie Chan's Weibo was grabbed by netizens one by one, and Jackie Chan himself used duang to promote his new film in Weibo.
Subsequently, friends circle and Weibo netizens began to tease various situations with "duang". For example, gymnastics star Li sent a picture of three children making faces, with the title "duang duang duang". British pop singer JessieJ also asked what "duang" means on Weibo.
As of press time, there are nearly ten million Weibo related to duang.
The usage and sentence-making of "duang" netizens created the Chinese character "Cheng+Long"
So, how to use this "duang"? The reporter found that in the use of many netizens, it is often used to express certain sounds or special effects, but "duang" has no corresponding Chinese characters. Some netizens suggested that the word "duang" was closer to its meaning, and some netizens created a Chinese character, which has an upper structure and a lower dragon. Together, it is the word "duang".
So, how to use "duang"? Netizens also gave some examples.
Example 1: pia is the thin man who falls, and duang is the fat man who falls!
Example 2: Some friends don't know how to pronounce the word "duang". First unbutton your clothes, lift your stomach with the first half slap, and then pull your hand. The sound of your stomach falling is duang~duang~ ~.
Example 3: Duang ~ is about to start school, and the graduation project opening report and thesis translation of patients with late procrastination have not moved a word, so it is kind to cancel.
Expert interpretation: There are many reasons for the popularity or hype of movies.
There is a big difference between "duang" and popular words such as "I can't afford to hurt", "Floating clouds" and "Did you make it?" Because only Pinyin has no Chinese characters, but it is made by stars.
Why is "duang" popular? Cai Fei, an associate professor of journalism at Southwest University of Political Science and Law, said that the appearance of this word is funny, but the reason why it is more popular is that there are no buzzwords recently. "In the past, there were many buzzwords after the Spring Festival Evening, such as' this can be', but this year' duang' just filled such a network gap."
Cai Fei believes that the popularity of duang is related to Jackie Chan's own recent hot spots. Jackie Chan's new film Tiens is being shown, and his son Fang Zuming is about to be released from prison. "It is not even ruled out that it is deliberate speculation to improve the box office."
Cai Fei also said that most of the buzzwords came from the performances of stars, but more because of the creation and excavation of language by grassroots online.
Are you satisfied with my answer? Hope to adopt, thank you!