Current tourism management environment

First of all, the current business environment of tourism is relatively uncertain:

Tourism not only depends on the off-season of the May 1 summer National Day and the Spring Festival, but also needs to combine the unknown and uncertain epidemic situation. "Operation period" may be intermittent, which requires high decision-making and judgment of operators.

If you are not prepared to invest, you will not be able to meet the demand and miss the order.

Light assets VS heavy assets

In the face of recurrent epidemics, tourism must be suspended at any time and adapt to opening up at any time. What should I do?

I told their management team: enter the light asset strategy and be flexible and slim.

The epidemic is coming, recognize the form, reduce the cost and prepare for the winter.

The epidemic is gone, so we should hold the users in our hands and grasp that the business cycle is short.

"light asset strategy", how to understand light and heavy.

This view was not put forward recently. When writing "New Tourism", in April and May this year, I contacted and visited some domestic tourism enterprises, especially those with better epidemic recovery in 2020. I hope to explore the things behind the model by comparing the operating conditions of different enterprises. One of the big differences is that they have private fields, content, users and brands.

What is a light asset?

Own private domain, content, users and brands.

What is a heavy asset?

Chartered flight, channels, resources, mass sales.

The previous understanding of the operation of the tourism industry was that it needed to rely on chartered flight, channels, resources and even mass sales to open channels.

These are heavy assets, and owning them means cost, resource investment and employee investment, which makes enterprises very inflexible in the repeated challenges of the epidemic.

In today's market environment, these once-talked-about business models are beginning to be doubted. They may not travel to China in the next 10 year, not to mention new tourism.

Investing in manpower and costs, the epidemic has been repeated several times, and several rounds have come down, and no enterprise can bear it.

Nowadays, the "operation period" of tourism is caught in the gap between the traditional tourist season and the uncertain epidemic situation.

The above business uncertainty will accompany the epidemic for a long time, so that today's small and micro travel business operators have been treading on thin ice.

I hope the answers to the above questions about light asset strategic thinking that travel agencies should have are helpful to you.