For start-ups, it is necessary not only to fully understand the economic damage caused by the epidemic, but also to formulate specific measures for enterprises to cope with and overcome difficulties during the epidemic according to their own conditions, so as to increase their grasp of overcoming difficulties when the environment deteriorates. According to my experience in running a business, I summarize the specific ideas as follows:
1. Affected by the COVID-19 epidemic, the living environment of enterprises has changed greatly. First of all, start-ups should focus on the analysis of the impact of environmental changes on their industries and the size of the impact. And make a reasonable analysis of the demand of the industry in the next one to two years, adjust the development plan according to the analysis results, discuss the situation, and prepare countermeasures in advance.
2. Analyze the position of enterprises in the industry and whether the epidemic situation has changed the competitive landscape. Analyze the advantages and disadvantages of internal competition in the industry, and deeply analyze the dangers and opportunities. Do a good job in dealing with dangers in advance and look for opportunities in the crisis. In the context of economic downturn, it is forbidden to take risks, and decision-making must be based on security.
3. Ensure the cash flow during the epidemic. During the epidemic, it is necessary to ensure good cash flow. While actively recovering accounts receivable, we should cut unnecessary expenses and reduce various expenses. And fully enjoy tax reduction policies such as government loans. Have enough cash to deal with special circumstances. As long as the cash flow is good, the survival of start-ups in special period can be guaranteed.
4. Adequate internal communication. During this period, it is necessary to strengthen the communication among employees within the enterprise, and the coping strategies of the enterprise in a special period must be fully involved. Only when the team unifies its thoughts and condenses its strength can we overcome difficulties and tide over difficulties through team strength.
The newcomer answered the question for the first time. Please correct me if there are any omissions.
1, cash flow plan
Check your account balance.
Is to open an account and confirm how much money is left. From today to the next six months, the funds in your account must ensure that the enterprise can operate normally under the minimum survival condition.
In other words, after paying the rent, loan and employee's salary, normal cash flow can be realized.
Learn to "scream" against the current.
Michael Porter put forward a concept called value chain.
Every enterprise lives in a certain part of the value chain. From mining to selling cups, we can't do everything, we can only become a small part of the value chain.
Therefore, under the COVID-19 epidemic, we should "make a hullabaloo about" the upstream of our value chain.
For example, if you open a shop in Red Star Macalline, you have to "call" Red Star Macalline-"Can you help me save the rent for these two months?"
For example, if you open an account in China Industrial and Commercial Bank, you should also "call" the bank-"Can you lower the interest rate? Help me postpone the loan? "
Take risks for the downstream
In addition to "calling" the upstream, we have to take risks for the downstream.
In the most difficult time, we are all members of the ship. Only when the ship doesn't sink can everyone live.
For example, if you are the owner of Impression City and Joy City, and hundreds of shopkeepers in your shopping mall die, will there still be Impression City and Joy City?
So if a lot of people yell at you, all you can do is help them.
Therefore, you need to have a more conservative and safe cash flow plan. This scheme not only requires you to make clear the accounts on the ledger, but also allows the enterprise to return to the value chain, get support from upstream and downstream, and take risks for it.
2. Business Slimming Plan
During the economic crisis, because the tide recedes, we can see who is swimming naked in the sea.
Every enterprise has many different business departments. With the rapid economic development, when the company makes a lot of money, the boss will send a team to do it when he sees a good industry and adopt a diversified business strategy. However, in the case of very tight funds, enterprises will still return to their own fundamentals.
In the crisis period of the next three months, cut off the negative cash flow business and maintain the normal operation of the main business. This is also an important test for the core business.
3. Micro-innovation plan
The first is the change of product characteristics.
Today, whether it is paying for knowledge, selling instant noodles, selling mobile phones and selling houses, there are two characteristics: First, entering a surplus society from a shortage society.
Everything is superfluous, and every girl is talking about breaking up, not eating more.
Secondly, promotion is useless. Collins proposed in the book "Pursuing Excellence" that all industries will become service industries in the future.
Knowledge payment, mobile phones and houses are all service industries, and all products have changed from a sales promotion process to a consultation process.
All customers are not gods, but have become familiar friends with us.
The second is the change of consumer characteristics.
Today, in China, there are 65,438+00 yuan Laoganma and Ye Fan in 20 yuan who make anything, even hot sauce, because consumers are stratified.
Products are gradually separated from media advertisements, but exposed in our circle of friends and communities, so stratification has become the most important feature today.
Besides, all products are traded online today. More importantly, there are more than 200 million new middle classes in China today.
The third is the change of channel characteristics.
Since 20 16, someone proposed new retail, we have no cash in our pockets, and all the goods are seamlessly connected online and offline.
But I will still go to the bookstore. I still like the reading atmosphere in the bookstore, but I will still go back to the Internet to buy books.
So offline has become a space for people to communicate with each other. At the same time, social tools are widely used.
In 20 19 years, we spend an average of 5 hours on our mobile phones every day, and only 8 hours at work.
As a result, products, consumers and channels in China have changed in the past few years, and these changes are still taking place without the COVID-19 epidemic.
At this moment, the epidemic has cornered us.
So we all need to carry out transformation and micro-innovation.
Micro-innovation has only one thing to do today: rebuild consumer relations with new tools through understanding consumer stratification and community.
4. Full-time study plan
First, learn unified values.
There are two most disciplined organizations in the world: the army and enterprises.
They all have two characteristics: strong discipline and keeping pace.
Enterprises to carry out all-staff learning, first of all, is to unify all-staff values, such as what kind of knowledge we need to achieve in the face of COVID-19 epidemic, and move towards tomorrow together.
Second, learn the professional skills of the industry.
In today's Internet environment, tens of millions of small and medium-sized enterprises in China, how to improve the learning efficiency of all staff and reduce the learning cost of all staff.
In the same retail industry, clothing industry and jewelry industry have different professional needs for their front-line salespeople, so we should cooperate with banks, clothing industry, catering industry, household appliances industry and human resources industry to develop some professional courses.
Third, learn the general ability of talents.
Everyone in the workplace needs to learn many skills in order to become a mature person who keeps pace with the times.
In the epidemic environment, economic development has reached a very critical moment. Through learning, the enterprise values can be promoted to the same frequency, and the time utilization efficiency can be improved in the environment of all employees working at home and telecommuting.
So in the face of the crisis, we don't have to panic, but we should reconstruct our knowledge system and look for opportunities for innovation. In today's crisis environment, we say that the sun will rise tomorrow.
Because from the macro-economic analysis, the biggest difficulty facing China's economy this year is to face the future.
As long as every enterprise, every industry, every entrepreneur and every consumer is full of confidence in tomorrow, and as long as we dare to invest, consume and learn, 2020 is still a year worth looking forward to.