GM's automobile brands including Hummer, Pontiac, Buick, Chevrolet, Cadillac, Opel, Saab, Saturn, Daewoo, Oldsmobile, Horton, vauxhall and *** 12 have entered bankruptcy protection procedures, but the struggle behind GM continues. Will the Obama administration's bailout go smoothly? How many people will die for this? How to keep the golden signboard of "genetically modified" as much as possible? This is undoubtedly a game involving a wide range. Congress is still discussing the legality of the bailout. On April 4th, Republicans in the US Senate were still questioning the legitimacy of the Obama administration's rescue of GM. * * * and Republican Mike proposed a bill requiring the Obama administration to obtain the approval of Congress when injecting capital into the automobile industry. Senator Alexander believes that the new general motors controlled by the state will be inefficient. Because the "state-owned" GM will face such an embarrassing situation: corporate executives will be supervised and questioned by Congress, and they will be busy with one hearing after another, and they will have no time to take care of company affairs. Of course, * * * and party member have no intention of creating trouble for President Obama. A few months ago, Congress passed a resolution to reduce intervention in the automobile industry. Now, as soon as Obama proposed capital injection, lawmakers began to intervene, and some lawmakers were still stuck in it. However, there are indeed many people who have doubts about Obama's "adventure". Obama's rescue is tantamount to announcing to the private sector that GM is "too big to fail". The government's rescue action may release a wrong message, that is, huge private enterprises "kidnapped" the government, and they are not responsible for the government's wrong decision. Moreover, Obama actually made a big bet with taxpayers' $50 billion. He bet that the "slimmed-down" new GM can rise again, and within five years, the government's investment can recover the cost and even make a profit. If you gamble, you may lose, and whether Obama's measures will work is not 100% sure. Others believe that if Obama doesn't make a timely move, GM will "die miserably", which will have a huge impact on the US economy and employment. After all, as the largest manufacturing enterprise in the United States, the rigidity of GM will trigger a chain reaction-parts manufacturers, auto service providers and related financial institutions will face serious problems and even lead to the collapse of public confidence. And this is hard to measure with money. How many people will join the ranks of the unemployed? "Some people are unemployed to keep more people's jobs; Today's unemployment is for better employment tomorrow. " Although this statement has been repeatedly publicized, the unemployment forecast of 40,000 people in the future still scares GM employees, fearing that the next person to be laid off is themselves. At the same time, those GM dealers whose contracts are about to expire are also in a state of panic. Because about 1 100 dealers of GM have been told that GM will not continue to sign contracts with them after their franchise expires at the end of 20 10. Even those operators who survived were told by GM that they had to sign another agreement with GM. This agreement will give GM the convenience to terminate the contract with the dealer. John McLini, president of the National Automobile Dealers Association, believes that GM "is using bankruptcy protection to change its franchise agreement to put itself in a more favorable position. This is totally unacceptable. " Senator Jay said: "GM saved itself with taxpayers' money, but made taxpayers such as dealers and customers suffer losses." "This is a very ridiculous thing. Because it is not the dealer that caused GM to close down. " Elite team repairs "GM" brand GM has been lying in the "operating room" of bankruptcy protection, but its brand team is working overtime to repair GM's damaged brand image. This team is made up of elite soldiers. Almost 10 years ago, they successfully restored the brand of Cadillac. Now, they are also responsible for "polishing" and "waxing" the remaining four brands of the new GM. The four brands are Buick, Chevrolet, Cadillac and Jim West. Susan and Jim Xi, vice presidents of Buick, said that the team now works seven days a week and may work late every night. They were warned to adapt to the rhythm or leave the team. The first thing this team should do is to convince Americans that GM has undergone earth-shaking changes. Gm constantly advertises and repents on the internet, newspapers and TV, letting Americans know that "the past GM paid a wrong price", and the GM that disappointed them has become history. In mid-June, GM will focus on launching the new Buick. The main recommendation target is young people who were not interested in Buick. At present, Buick is still very popular in China, but in the United States, Buick has become a family brand for people over 66. In view of the characteristics that American young people like to change, Buick advertisements will attract young people's attention with such advertising words as "compact, folded and welded". At the same time, Buick's new LaCrosse sedan will use the same level of accessories as Lexus. The new car will also be equipped with a blind spot reminder system, which will give an alarm once a car enters the blind spot. The new car will also be equipped with a retractable rear sun visor. Buick will also change the tradition that advertisements were mainly broadcast on TV in the past, because most golfers are middle-aged. The company will buy and sell NFL time advertisements to attract young people. Can these efforts of the GM brand team be successful, so that GM can recover its reputation? In fact, the key to the problem lies not in publicity, but in whether GM can reinvent itself through restructuring and enhance its competitive strength, which is the basis for GM's re-emergence.