According to different usage scenarios, the focus of product advertising video shooting and production is also different. The video released by the new product mainly highlights the technical process and production process of the product and shows the technology and production strength of the enterprise. Promotional advertising product videos are generally introduced around a selling point of the product, and through the repeated introduction of the selling point, the audience is attracted to understand the purchase.
After defining the purpose of product advertising video, the next thing to do is to pay attention to the details of product advertising video production. Generally speaking, product advertising videos should not be too long. Don't think that a video contains all the contents of the product.
This is the same as the product advertising video we usually see. Usually, when we watch product videos, we only pay attention to the points we care about and have no patience to watch all the contents. Therefore, for enterprises, when shooting product advertising videos, we should highlight the core of products with simple words to attract the attention of the audience. Generally speaking, it is best to control the length of product advertising video at 1-5 minutes, depending on the specific product.