The characteristics of street advertising are: first, the arrival rate is high. Through strategic media arrangement and distribution, outdoor advertising can create an ideal arrival rate. According to the survey of strength communication, the arrival rate of outdoor media is second only to TV media. Second, the visual impact is strong. The ancient way of setting up giant billboards in public places has been implemented for thousands of years, which shows its effectiveness in transmitting information and expanding influence. For any company that wants to establish a lasting brand image, it is essential to set up giant billboards in prime locations. It is straightforward and simple enough to fascinate big advertisers all over the world. Many well-known outdoor billboards, perhaps because of their persistence and prominence, have become household names in this area. People may turn a blind eye to street buildings, but these giant billboards alone are unforgettable. Third, the release cycle is long. Many outdoor media are persistent and release around the clock. They stand there 24 hours a day, 7 days a week, making it easier for the audience and everyone to see it, so it will last forever with the needs of customers. Fourth, the cost is low. Outdoor media may be the most valuable mass media. Although its price is different, its cost per thousand people (that is, the media fee per thousand viewers) is still very interesting compared with other media: billboards with lights are 2 dollars, radio stations are 5 dollars, magazines are 9 dollars, and prime-time TV 1020 dollars! However, the final customers pay more attention to the cost of thousands of people, that is, the cost per thousand viewers is the fifth, and the city coverage rate is high. In a certain city, by combining the target population, choosing the appropriate publishing place and using the appropriate outdoor media, people at multiple levels can be reached in an ideal range, and advertisements can be well coordinated with the life rhythm of the audience.