1.
Press release: A press release is a soft article that introduces products or services in the form of news reports. It usually includes title, introduction, theme, background, ending, etc. , so that readers can quickly understand the characteristics and advantages of a product or service.
2.
Story-based soft text: Story-based soft text conveys brand values and emotional demands by telling true stories, thus attracting and impressing readers. The story can revolve around the founders, employees, customers and other figures of the brand, or it can be related events and experiences.
3.
Guide-oriented soft text: Guide-oriented soft text mainly provides practical information and suggestions to help readers solve a problem or complete a task. This kind of soft text often has high sharing value and can be widely spread on social platforms.
4.
Comment soft text: comment soft text is the evaluation and opinion of a product or service, aiming at influencing consumers' purchase decision. This kind of soft text usually makes an in-depth analysis of a specific product or service, and compares and evaluates it from many angles.
5.
Soft text of industry report: Soft text of industry report shows readers the development trend and prospect of an industry through research and analysis, thus enhancing the professionalism and authority of the brand. This kind of soft articles usually refer to a large number of data and cases, so that readers have more confidence in the ability and strength of the brand.
6.
Video-based soft text: Video-based soft text is to show the brand's products, services or culture by making beautiful videos, thus attracting more users' attention and interest. Video-based soft text can be spread through social media, video websites and other channels, which has high appreciation and appeal.
No matter what kind of soft text, you need to pay attention to the following points:
1. Content should be valuable: the content of soft articles should be valuable and meaningful, which can bring practical help and enlightenment to readers, not empty advertisements.
2. Style should be natural and smooth: the language style of soft text should be natural and smooth, and avoid using too blunt and deliberate words to make readers feel relaxed and happy.
3. The format should be clear and beautiful: the typesetting format of soft text should be clear and beautiful, including the collocation of titles, paragraphs, fonts, colors and other elements, so that readers are more willing to read and share.
4.
Brand information should be prominent: although the content of soft articles should be consumer-centered, brand promotion can not be ignored. Mention brand information and features when appropriate to remind consumers of the existence of brands.
5. Adjust the strategy in time: With the change of market environment and consumer demand, the strategy of Soft Text also needs to be adjusted and optimized in time to adapt to the new market demand and challenges.