Canon: Qi Zu, Zidane. Needless to say, Canon's position is just like Qi Zu's position in the hearts of fans. People are not handsome, and their footwork is not gorgeous. Riding a bicycle is like stepping on an old car, but you can always make enemies with excellent skills.

Ricoh: Miam, an American women's football expert, was once Miss World Football. Although she is a woman, she is not very good-looking. I can't be on the same stage as the men's football team. Everyone always likes to watch men's football, and Miahan's skills are not bad, only blaming gender discrimination.

Secondly, let me show you something.

Turn:

1. The most successful brand in market operation: Canon.

Although technology is the primary productive force, in the world of consumer electronics, the primary productive force cannot be completely transformed into the primary competitiveness. Just look at Pentax. Ke Mei, a technical madman, is immersed in technology. Canon's style of introducing machines is: from high-end to low-end, the price system built by each DC is seamless, and it is not very keen on the introduction of new technologies. It can even be said that if there is no good balance between cost, performance and market performance, new technologies and new molds will not be blindly introduced. Since the birth of series A, dozens of machines have been introduced, which follow the following upgrades:

A80-A95-A6 10-A630

A620 A640

A70-A75-A85-A5 10-A530

A520 A540

A400-A4 10-A430

Look at the genealogy above. Except for the pixel upgrade, the CCD and lens are unchanged (except that A85 is upgraded to A5 10, because it turns out that A85 can't play the role of a low-end mobile phone well). If the cost is well controlled, it will be invincible in the price war. Moreover, there are few mistakes in the development process, and most models are classic machines. Sony-style mistakes rarely happen.

2. A simple and cunning brand: Ricoh.

I hesitated when writing the sign. Compared with Canon, Sony and Nikon, Ricoh is too humble. It was brilliant in the film machine era, but it was once lost in the digital tide. After cleaning the lead flower, I went back to the old farmer in the field and worked diligently on the small plot. The market is not big, so we should carefully combine what melons and vegetables we plant. The Sony family has a big career, and when there is a storm, it is a small case. With a thin family background, it is more important to be diligent in calculation!

Mainly engaged in R and Gx series. As you can see, R series has been developing new machines, but Gx has not been updated.

Portable wide-angle, then step by step telephoto, anti-shake, then add pixels on this basis, and then quietly slim down, step by step, one model, the front model, R 1, R2, R3, with the simplicity of the earth, the back model, with some modern flavor. Is the introduced machine a success? Not necessarily, but you can sell it and make money. Did you fail? That won't happen! Look at its machine, portable, wide-angle, medium telephoto and cost-effective. It gives everyone everything they want, except the picture quality. Why is this?

All kinds of hardware parameters are very beautiful, and everyone knows it very well, but things like picture quality require a lot of effort and cost, but they may not be brilliant. This is the most subjective part. Let's take Canon's high-end A series and G series as examples. The processing engine, optical zoom and CCD are all the same, but the price difference is doubled! Some old birds may say that the lens is different (the maximum aperture is different) and what is different ..., but do ordinary people care about these? If Ricoh insists on high image quality, it can be done, but the high-end market is saturated. Can it compete with others? Can't it afford to lose? Besides, if you can accept the quality of Samsung Panasonic, why not?