Aoxueqi underwear is a well-known brand in China, which is positioned as a third-line brand. Aoxueqi underwear adheres to the corporate responsibility and mission of innovation, entrepreneurship, wealth creation, self-confidence, self-reliance and self-improvement, and constantly breaks through innovation, guided by the business philosophy of innovation-driven development, science and technology creating art and ingenuity creating products. Although Aoxueqi underwear enjoys a certain popularity in the market, its brand influence, product quality and market share are relatively low, and it belongs to a third-line brand. To sum up, it can be clearly said that Aoxueqi underwear is a third-line brand.