From the experience of Hello and mobike, these apps provide users with more convenient and affordable short-distance travel modes, whether it is the initial bicycle riding or the newly launched moped riding. Users have already planned their travel destinations before using such apps. Open the app, they can search the information of surrounding vehicles and realize the peer-to-peer travel experience. In other words, during the whole use process, the interaction between the user and the APP is only to find a car, drive and return the car. Users will not have more contact with this kind of app, and the app does not have any other functions to attract users' interaction. This has also led to great restrictions on the use of such apps. Based on this background, we hope to add more functions to the user's emotional experience, so that users can communicate in series before, during and after using a bicycle and get more traffic experience.
Before this kind of App appeared, people's short-distance travel habits were as follows: 1. When you already know your destination, you just need to find the bicycle stations around you (often relying on memory or experience)? Or you can only walk; 2. Through travel magazines, news reports, the publication of beautiful scenery around newspapers or the recommendation of friends around you, you can get good places and beautiful scenic spots in the city in this season. Usually it is not very close, or it takes a whole day to travel, so families or groups are usually chosen to travel. I want to go out for a walk in my spare time, but I don't know where to go. You can only wander repeatedly in your own cognitive environment, and it is difficult to break through the understanding of the surrounding areas, forming an embarrassing situation of living in a big city but only having a small range of cognition. 4. When exploring new surrounding scenic spots, because there is no platform restriction, it can only be shared with neighboring friends or neighbors.
Looking at the essence through phenomena, people want more than the most basic survival experience, such as aesthetic experience, interest experience, social experience, cognitive experience and curious experience.
Curious experience: people travel short distances around to explore and discover the surrounding planning and environment, and curiosity drives people to explore the surrounding areas constantly.
Aesthetic experience: people travel for beautiful scenery and appreciate the ever-changing beauty of nature.
Cognitive experience: Many people living in big cities are foreigners, and there are many local residents who know little about the surrounding environment but don't know it, so it is difficult to form a good understanding of the surrounding environment in a short time.
Interest experience: the experience of traveling may also be based on interest, and people may camp in order to find the open lawn most like spring; Of course, there are also a large number of life photographers who are willing to travel and share the beauty around their lives with lens records;
Social experience: people who love life always have a rich life, and people who are enthusiastic about sharing can show their beautiful moments through the sharing function of the platform. People who have just arrived in the city can also see that the surrounding areas of their lives are so colorful, attracting them to explore, find and quickly understand their living areas. At the same time, you can make friends with people who love life quickly, break the cold neighborhood and promote communication.
Hello travel may be my seeker for a better life, a nearby beauty guide, an interest community circle, or both.
Peripheral guide: When a stranger comes to a strange city, he should have a life guide. It can recommend short-distance travel plans around you in your spare time, so that you can find the most beautiful places around you and leave an impressive moment during your short stay.
Pursuit of a better life: the pursuit of a better life can help you build a wall of local cultural and historical relics, and of course there are various forms, which will make you feel that life is rich and colorful, and let you find that life is not in dozens of square meters of reinforced concrete.
Community interest circle: people in the same community or nearby can share the beauty they found anywhere while exploring life, whether it is photos of their outings or a group of beautiful moments under the camera lens. There is no doubt that people who live nearby and have the same interests have opened their mouths, so you will gain not only the beautiful scenery around you, but also your intimate friends.
(1) Short-distance travel situation: I have to go to a place suddenly, the distance is not very far, I don't need to take a taxi, and I am too tired to walk. At this time, I found a bicycle parked on the side of the road, scanned the code and drove at once. Emotional experience: survival experience.
(2) Try a new car: The appearance of * * * enjoy bicycle or the newly painted * * * enjoy bicycle will make us feel fresh and interesting and try it. Emotional experience: a brief curiosity experience.
(3) Traveling to parks and scenic spots: After hearing the recommendation of friends, I will drive to the surrounding parks and scenic spots. When you arrive at your destination, you will find a bike and enjoy a leisurely ride. Emotional experience: aesthetic and curious experience.
2. Analyze emotional experiences one by one
(1) Survival experience: It happens frequently.
Hello * * * The primary purpose of cycling is to solve the problem of people's last mile or short trip.
(2) Curious experience: the frequency is not high.
* * * The emergence of a new thing, enjoying bicycles, is bound to arouse people's curiosity and freshness. In addition, the painting and styling changes of bicycles will attract people's attention and decide to try, but once the novelty passes, people's curiosity will become very low or even disappear.
(3) Achievement experience: the frequency of occurrence is almost zero.
(4) Interest experience: the frequency of occurrence is almost zero.
(5) Self-experience (self-confidence, self-esteem, pride, self-love): There is almost no frequency.
(6) Aesthetic experience: the frequency of appearance is average.
* * * Enjoy the use of bicycles, and there will be a few cases of riding to enjoy the beautiful scenery.
(7) Attachment experience: almost none. As a software to solve travel problems, people often only touch the APP when there is a need to use it, and they will not become attached to this kind of APP after use and click to see anything before use.
(7) Attribution experience: almost none.
(8) Impact experience: almost none.
(10) moral experience (public morality): the frequency of occurrence is average. * * * Don't park your bike at will, and don't maliciously damage or occupy * * * to enjoy your bike.
(1 1) rational experience: almost none.
3. Put forward the innovative goal of experience
(1) aesthetic experience: spring is full, and it is rare to have a flower season leisure. Why not enjoy a wonderful journey? No matter how busy your life is, don't forget the cycle of the four seasons and the changes from year to year. Go out and see the natural beauty of the four seasons that you ignore.
(2) Curious experience: The appearance of new bicycles will certainly attract curiosity, but such curiosity will not last long. What we have to do is to turn the curiosity of users into the beauty around our lives. Nature is changing all the time, constantly creating different beauty, which can constantly stimulate people's curiosity to explore and discover the beautiful scenery around them.
(3) Cognition and social experience: little is known about the surrounding situation. People are eager to know but don't know where to start, and gradually form their own closed life circle. On the APP, you can open the map yourself and find out where people around you punch in, as well as the newly discovered beauty of this season or the history and culture of the area where you live. You can choose a place around you and start your journey of free cognition by bike. At the same time, you can also find the footprints of your neighbors, be brave and leave a message to say hello, and break the rigid and cold neighborhood relationship.
(4) Achievement experience: Whenever you find a beautiful place without punctuation marks on the map, you can mark punch cards on the map first, which will become the achievement title of "Discovering the New World" and create a "beautiful circle". You can also upload the most beautiful photos you found in this "circle", which will be praised and selected by friends in the circle, and the top ten can enter the "landscape list".
(5) Interest experience: The exploration of beautiful scenery will certainly attract many photographers to gather and discuss, and of course there will be a gathering of various interest circles. You can find like-minded friends here and make an appointment to ride around a scenic spot to discuss. * * * Interested exchanges and discussions can promote UGC (User Generated Content), constantly expand the content of this circle, and promote further socialization.
Hello bicycle is a travel APP, not just a means of transportation. There are many activities involved in the trip. For example: the surrounding beauty inquiry, route planning, beauty exploration, beauty sharing, strategy summary, interest circle establishment, and cycling. The following categories also mainly analyze motivation and emotional experience through six categories of activities: watching, learning, doing, writing, chatting and playing.
(1) Look: Before going out, we can check the surrounding scenic spots and current real-time popularity on the mobile APP. The only free time must have the best planning. Motivation: I want to know the information about the surrounding beauty and plan the destination of short trip. Expectation: curiosity and aesthetic experience.
(2) Learning: The surrounding historical attractions must have certain historical stories. Users can learn about relevant historical origins and popular science knowledge on the app, such as the history and stories of Lingyin Temple. At the same time, there are some professional exhibitions and cultural activities around. Motivation: I want to know the information about the surrounding beautiful scenery and the cultural connotation of the surrounding scenic spots. Expectation: cognitive and curious experience.
(3) Do: See the scenic spots, make good plans and learn knowledge. The next thing to do is to enjoy and explore the beautiful scenery by bike. Motivation: verify and appreciate the true beauty and feel the changes of the four seasons. Expectation: aesthetic experience.
(4) Write: The experience of traveling by bike is very special. This route is perfect. You can write down the strategy and give it to others for reference. At the same time, you can also get comments and appreciation from many people around you. Of course, you can also modify your opinion. While receiving attention, you can help your strategy to be continuously improved, killing two birds with one stone. Motivation: Share your itinerary with people around you or people with the same destination as a reference for travel. Expectation: achievement and self-experience.
(5) Chatting: The same places or activities around you will certainly create a circle of interest, which will lead to social behavior. At the same time, the distance between your living areas will also produce different neighborhood circles, which may be a good way for you to break the cold neighborhood relationship. Motivation: Share your opinions, make more friends and get familiar with your neighbors. Expectation: social experience.
(6) Play: add the Play component to the APP to further increase the contacts before and after the App is used. The performance part can be divided into:
Footprint of cycling map: By looking at your cycling footprint, you can clearly understand where the surrounding blank areas are. The next trip will take a look at the beauty of the blank area and choose to travel in order to understand the surrounding environment faster, wider and more completely.
Snowball: The function of "snowballing" is to help you record the number of times you have been to scenic spots. The more times you go, the bigger the snowball will be. At the same time, you can also establish a leaderboard. The bigger the snowball, the higher it is. The establishment of the game mechanism has also brought more contacts to the APP, and the ranking method also encourages users to travel and go out more.
Motivation: Look at your own road and find your own travel blank area. Expectation: achievement and cognitive experience.
1, browse the surrounding scenic spots (see): the experience goal of seeing is curiosity, interest and aesthetic experience.
2. Travel activities (doing): the experience goal of doing is achievement and self-experience, and the purpose of doing is aesthetic experience.
3. Raiders and comments, circle-building activities (writing): The purpose of raiders and circle communication is to better share and get familiar with the people and environment around them, and its purpose is to design experiences and interest experiences.
4. Achievement and riding footprint coverage line (play): The purpose of playing is to establish association with other players through playing, and its goal is to achieve experience.
According to each activity goal, formulate specific functional ideas.
The use of this application is not entirely using bicycles. Users can be a bystander online in the form of watching the excitement and learn to appreciate the interesting things around them and the beautiful scenery at the moment. Vivid forms can be pictures or small videos, allowing users to quickly understand the interesting scenery around them in their spare time.
Common life scenes: people are eager to know the surroundings of their lives, and then they will know the surrounding information through friends or various media, such as surrounding hot events, seasonal beauty, interesting things and so on.
Analyze the reasons: In their spare time, people will look for fun to relax and satisfy themselves.
Functional hypothesis: Interesting information about the surrounding beauty is presented in the map in the form of small videos and photos. Users can click and view according to the area they want to know, relax and enjoy, meet their own information needs in their spare time, and ensure the convenience and entertainment of information acquisition.
In this planning process, there will be curious experience and aesthetic experience.
Many people's activities are out of curiosity, and people will naturally be curious about things and things around them during their travel activities.
(1) Common life scenes: There are activities around us or we learn from friends' homes that it is interesting to go somewhere, and then we can learn about it in our spare time.
Cause analysis: Curiosity is an important factor driven by human behavior, and novelty and things can always stimulate people's enthusiasm for action.
Specific function assumption: users can set their own interest direction in advance, and then recommend corresponding activities according to the setting. At the same time, keep a certain mystery while recommending. For example, the push message contains five pictures of the top five scenic spots, but the three pictures ranked 1, 3 and 5 are semi-fuzzy, which makes people elusive and wants to make people curious. Only when users go to the scenic spot can they show and see the beautiful scenery.
② Fiona Fang 23-mile model.
Common life scenes: rare free time needs to be relaxed. At this time, we will go to the destination around us, or ask friends, look at the travel photos of friends in the circle of friends, and decide the best travel plan and destination.
Cause analysis: Long-distance travel several times a year is difficult to meet our needs for beauty and relaxation. A short trip is the most suitable way for us to relax. The recommendation of friends will also make us recognize this scenic spot.
Specific functional assumptions: How short is the short trip? Since the average distance of cycling is 2km, APP will recommend the surrounding scenic spots within two or three kilometers of Fiona Fang to ensure the feasibility of the recommended scenic spots for cycling.
There are aesthetic experience, curious experience and cognitive experience in the process of tourism.
Common life scenes: When traveling, people will mainly go to the most important places in the scenic spot to enjoy it, so as to verify the authenticity of the beautiful scenery and form a cognition of the scenic spot.
Cause analysis: People have a destination. Only by finding the photos they saw before going out or the pictures they expected in their minds can they find its meaning and people will form a corresponding perception of its quality.
Specific function assumption: since people are looking for the beautiful scenery in the recommended scenic spot photos, they can locate the location where the beautiful scenery photos were taken through GPS in the APP, so as to locate travelers more accurately. As long as the user reaches this position, he can get the perspective in the photo, instead of blindly and roughly navigating to the scenic area, there will be no following. A simple summary is to guide users to the beautiful perfect angle instead of navigating to a rough area. In addition, you can also plan the routes of the first five scenic spots to achieve continuous guidance during the trip.
Have a social experience after a trip and reach an experience.
1. Social experience
Common life scene: After the outing, users will make a summary of their trip regardless of disappointment or satisfaction. This summary may be a comment, an admiration, or a disappointment to a friend.
Cause analysis: Travel is an activity, and people are emotional animals. Every activity, whether good or bad, will produce corresponding feedback to itself, which will eventually rise to an emotional feeling. This feeling will be shared.
Specific function assumption: according to the user's travel range, a circle can be established, which can be imagined as a square or a small world. Of course, you can also establish a corresponding circle of interest in this world and narrow your circle again. These interests can be photography, food, exhibitions and other travel-related circles. Provide users with self-built and self-developed free social space. While discussing travel, it will also produce recognized good scenery and food for the next user's reference.
2. Cognitive experience
Common life scenes: After the trip, we will recall and get familiar with the surrounding information, and constantly enhance our awareness of the surrounding area.
Cause analysis: man is not an isolated individual, he needs to live in a social environment. People's footprints are not only a purpose of traveling, but also a kind of cognition and understanding of the place where they live.
Specific function assumption: collect data in every outing of users, and radiate it in a graphical way with the location of users as the center, so as to intuitively show the footprints of users all over the region. Through this, users can know which direction they have less contact with the city, thus prompting users to consciously go to the scenic spots in the direction they have never been before when they go out next time, so as to continuously improve their awareness of their living areas.
3. Achievement experience
Common life scenes: I am familiar with a scenic spot, and friends around me will ask you if they want to forget this scenic spot. Or in this scenic spot, you contributed the most beautiful photos and won the appreciation of many people.
Cause analysis: users always want to leave something, such as footprints, to prove their existence. If their high efforts are praised and recognized by others at the same time, or if they accomplish something that others have never touched, then their hearts will be full of sense of accomplishment.
Specific function assumption: Add user footprints and art exhibitions to the scenic spot map settings in the APP, and the published photos can be praised and collected by other users, and different collections will get different medals of honor.
Based on the idea of experiencing innovation, we should reconstruct the activity situation, make use of all favorable factors and avoid negative factors, and tell it through stories.
(1) appreciate the mainstream: I really want to see what seasonal beauty is around me! Open the application. Click on the pick-up module, and the page will recommend the beautiful scenery around you according to your current position. I thought it would only be a simple photo form, but it turned out to be a short video module. I was not disappointed when I clicked on a short video, and the experience of enjoying the beautiful scenery immediately improved the level. It turns out that only when the whole state of beauty is conceived in a two-dimensional picture will many wrong ideas and fault pictures be taken. The addition of small videos has made me see more and more real beauty. Surprisingly, I can also see tourists' clothes, as well as various activities, such as camping on the grass, picnics, photography ... besides my busy life, I can show a comfortable and leisurely life two or three kilometers away, which is fascinating. Short video modules make me enjoy it, brush them one by one, and enjoy the beauty that touches me in the beautiful scenery. However, leisure time is always short. Well, I'm going to continue my class, but I don't want to miss the scenic spot that I just found beautiful. Look at the original collection modules next to them. They are all collections. In addition, there is a travel planning module where users can fill their leisure plans with boring weekends and free time.
Text interaction process and object: App open > App home page; Click framing > to enter the scenic spot page, and display the photos and short videos of the scenic spot; Click short video > play video to display the information of scenic spots in three dimensions; Click Favorites > to add the scenic spots corresponding to the video to the booth; Click itinerary planning > set your own free-time travel plan in advance and remind you on the day of travel.
(1) The main process of scene selection: I really want to go out for air and relax. Where should I go? I opened the "Picking up Scenery" APP and saw that I had added a gray card for picking up sceneries before. The cards all indicated the estimated travel time and the planning of the cycling route, and also reminded me intimately whether it was rush hour at the moment. The most touching thing is that he ranks the cards of these scenic spots in terms of travel comfort, which is simply one of my little butlers. I focused on the top three scenic spots cards in the collection of scenic spots cards, and I always chose the first one. Sure enough, this "little housekeeper" still understands me, and I can't help but feel happy and gratified.
Text interaction process and object: App open > App home page, collect landscape card information display (recommended value, travel time, travel time, current popularity); Click get card > to enter the scenic spot page, displaying the scenic spot cards and thumbnails; Click on the attraction card to travel > plan the cycling route and locate the nearest bike; Click scan code > unlock the bike and get ready to travel. Travel cards occupy the interface, record your travel data and navigate in real time.
(2) The main process of the scenic spot: going to the scenic spot will not feel too tired because of the short distance, that is, you will feel bored because you are unfamiliar in the process of going to the scenic spot, just like the leisure and relaxation state that does not meet the scenic spot on the road. At this time, the app will suddenly broadcast the real-time news of the scenic spots and the real-time progress of the route to me, so that I can feel the progress of the trip. Finally arrived at the scenic spot. At this time, I thought the navigation of the app was over. Unexpectedly, the route planned by this app also includes the route in the scenic spot, and the service is really in place. Unexpectedly, the app can guide me to the designated scenic spots when I want to take pictures, provide me with the best scenic spots, and AR displays the best view frame when I turn on the camera. Even Xiao Bai can write master works, perfect and full of sense of accomplishment. Photographing records always feel intuitive, vivid and concrete, and I don't panic. I also found a short video module in the scenic card. There is even an online editing function and even intelligent editing after shooting, which is really worry-free.
Text interaction process and object: click the tour guide module of the scenic spot card > remote real-time broadcast process and scenic spot information; Click the "small white framing" section > to enter the AR-assisted shooting, and the existing scenic spots are displayed; Click short video module > shoot short video to record and publish beautiful scenery and interesting things in real time; Click short video > to enter the shooting box, and edit it manually and intelligently after shooting.
(1) announced the main process of punching in: today, with the guidance and assistance of the app, I took many photos that I was satisfied with, and there were several interesting short videos. Good things to share. There is also a discussion community on the app that corresponds to the attraction card. Share today's beautiful scenery and interesting short videos here, and also give friends a reference, leaving my online traces of this scenic spot. "Ding-dong", the mobile phone keeps ringing, which makes me puzzled. Open the phone and see that the news just released has been warmly praised and commented by Jingyou. When I read all the comments that praised or expressed their usefulness for their trip, my heart was filled with relief and a sense of accomplishment. In addition, by posting my own comments, I found that the cards of dynamic scenic spots changed from gray to color, the main picture of the cards became my own beautiful pictures, and a small round footprint was added. I feel this is my own footprint card, possessive and affectionate.
Text interaction process and object: click the release dynamic module in landscape card >; Upload photos and short videos and add text; Click on the message module > static tour comments and like information display; Click the main picture of the landscape card > the card automatically sets the mito uploaded by itself to form a footprint point;
(a) plate planning:
Please use words and diagrams to express the following functional structure:
1, home page: picking up scenery, touring scenery, my scenic circle
1. 1, picking up the scenery (looking at the scenery): There are more forms of landscape display here, including photos and short videos.
1.2, comment, collect and add travel: users can comment, collect and add travel plans in the video module.
2. 1. outing: based on the map presentation, you can intuitively show all the places to play.
2.2. Favorite attraction collection: The attraction part is the same as Taobao shopping cart. Check the scenic spots you want to go to one by one, add the scenic folder, and the system will automatically generate a suitable route in series.
2.3. Real-time tour guide of scenic spots: Scenic spot navigation will take you to the most interesting points in each scenic spot, instead of just reaching the gate of the scenic spot, which will make the trip more humanized. At the same time, you can also shoot your travel time in real time and record the "beauty" you see during your trip.
4. My scenic circle: You can subscribe to the interest circle, and you can also see and interact with friends' travel dynamics.
(2) Main process and interface (display module)
flow chart
The reason for the short time-frequency setting is that the presentation of short videos has a more intuitive way to fully show the panorama and beautiful scenery of scenic spots, and users can upload short videos to give users more travel references and convey the scenic spots worth visiting. In addition, various fun activities in the short video, such as camping, picnicking, etc. Can stimulate the travel needs of users and use it as a reference.
Reasons for setting the function of collecting and instantly picking up scenery: The display of video can make users feel the surrounding beauty and places, and users can collect it in the picking folder for future travel if they are interested. If they are free at the moment, they can travel immediately, just leave!
flow chart
Reasons for setting your favorite scenery collection: Traditional travel apps can only choose a single destination, so you can only go to one and decide which one to go to. Such itinerary planning cannot provide users with a complete and smooth travel plan. The landscape clip acts like a shopping cart. Users can add scenic spots to the clips themselves, and the system automatically forms routes in series, providing users with a complete and coherent multi-scenic tourism experience.
The reason for setting the function of shooting scenery: When you see the beautiful scenery you like during sightseeing, you can take a photo with your camera or record this memory by short video.
Footprint & The reason why the function setting of scenic spot pictures can be replaced: The display of scenic spot footprints can arouse users' memories, increase their interest in traveling again, and make it convenient to watch the scenic spots they have never been to and try new travel experiences. The preview of scenic spots can be replaced by satisfactory photos taken by users at scenic spots, and the display of scenic spots will be an exclusive moment, and a scenic spot will be an album of its own.
Reasons for setting interest circle: users can find their favorite interest circle related to riding and picking up scenery, where users can communicate with each other, promote socialization, increase the generation of user content, continuously enrich the growth of the circle and increase the viscosity of users.
Reasons for the dynamic setting of scenic spots: the dynamics of scenic spots not only increase social attributes, but also show the contents of scenic spots to give users a reference and add their own landscape planning.
Partial hi-fi 1
Partial hi-fi 2
On the APP: the landscape picking APP introduces a short video and a circle of interest module, which gives travel attributes. Traditional travel only solves the pain point of people's timely and convenient passage, and does not rise to the emotional level of people. The scenic spot module in the scenic spot APP captures the user's aesthetic and curious experience, understands the surrounding beauty while watching short videos, and attracts users to travel by bike. At the same time, in the travel module, the function of adding scenic spots is added to realize multi-scenic spot travel (similar to Tmall shopping cart), which provides users with continuous travel experience of multi-scenic spots and prevents short service chain. In the "My" module, an interest circle module is added to provide users with interest exchanges about riding and enjoying the scenery, increase the viscosity of users, and enable users to generate their own content. Disadvantages: There are many detailed processes in the APP that are not displayed, only the main functions are displayed, so the APP is incomplete. Secondly, the presentation of the map is not perfect and needs to be optimized.
Yu course: I was a little scared at first because I didn't know much about the concept of interaction, but Mr. Yu's course started from 0, which gave me a preliminary concept of interaction bit by bit. Moreover, the teacher's class is impressive, and the way of class is simple and clear, which is convenient for classroom teaching and students to check and understand repeatedly offline, and reduces the degree of knowledge loss in the classroom. The classroom atmosphere is relaxed, and I can ask the teacher for answers if I don't understand, which increases my enthusiasm and interest in learning. In a word, speaking of interaction, Mr. Yu is my first teacher. I hope that under the enthusiasm of teachers, I can constantly understand and master the interactive knowledge and people's emotional experience. Thank you, Mr. Yu, for your hard teaching every Wednesday night!