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Community marketing (1): Community, which originated from primitive society.
With the rapid development of WeChat Internet, community marketing is rampant and mixed. Some people become famous overnight by the community, while others earn millions by the community.

Talking about "community" is so popular in the market that it seems to be out without mixing communities. A community composed of many people tries their best to attract people to the group, then chat, give out red envelopes and attract people again-euphemistically called fission or transformation, in fact, it soon becomes an advertising group. Finally, everyone was very angry and blocked or deleted the group.

This is a typical process of WeChat group from establishment to extinction.

A community is a group of people with the same interests and labels?

-no!

Is the community a WeChat /QQ group?

-no!

A community is where people do things together?

-no!

A club is a group of people who get together every day? -no!

How many of the above misunderstandings have you got?

In fact, community is not a new concept. When there is a human society, the primitive community already exists, and it is a danger to resist the attack of foreign communities and animals.

In modern social life, there are countless online star fan tribes, post bars, interest groups, offline communities and even dancing aunts are all small communities. All societies have one thing in common, that is, common goals or interests.

At different stages of our growth, each of us has different major contradictions to deal with and different social priorities. For example, young white-collar workers will never enter the square dance group, and aunts will never enter the IT group.

When you are in your twenties, you should see more about the world and different people. After the age of 30, you should learn to do subtraction, improve social efficiency and refuse to fit in blindly.

If you want to be a beautiful woman, stay with those who are interested in becoming beautiful and share how to become beautiful and more beautiful. With them, you will constantly be strict with yourself, control your diet, keep in shape, exchange the most fashionable information, buy the most fashionable items and the latest beauty equipment. ...

If you want to be a literary youth, be with people who are interested in aesthetic and creative topics, such as writing, editing, screenwriter, stage, photography and painter.

If you want to be an excellent professional woman, spend your life with those who are studious, dedicated and struggling for the workplace.

A person's strongest ability is the ability to attract others, retain others and help others.

Robin Dunbar, a psychologist at Oxford University, put forward the law of 150 people in 1990s: the number of people allowed to have a stable social network in human intelligence is 148, rounded to 150 people.

He said: many of us are far away from rural life, but we have not broken away from this concept. He asked some people living in big cities to make a list of all the people they associate with, and the number of people on their list was about 150.

Robin Dunbar once said that the cognitive ability of the brain limits the scale of human individual social networks to 150 people, which is the famous "Dunbar number".

His research shows that the number of a person's real friends will not exceed 150, while in the face of danger, less than 3% people can be trusted, that is, four people.

According to his survey of 3,300 people, everyone has only five intimate friends on average, 15 best friends, 50 good friends, 150 friends.

And these figures are the upper limit that a person can maintain in limited time and energy. The bestseller A Brief History of Mankind, which is popular all over the world, also proves his theory.

As early as ancient times, the formation scale of tribes was about 150 people. This number of people can keep in touch and get to know each other through word of mouth.

As long as it exceeds this number, most people can't really understand and gossip about the lives of all members. So, even if you have 5000 people in your mobile phone and you are all over the world, what you can really maintain is only about 150 people.

American business philosopher Jim? Ron said: You are the average of the five people who spend the most time with you. Your personality, hobbies, values and aesthetics will be more and more like your five closest people.

If you live with the lame, you will learn to limp. Get close to the person you want to be, enter the circle of empathy and maintain mutual benefit. Focusing on building your core competitiveness and time will help you leave the truest people.