1, blunt title
This kind of title made clear the promotion of goods from the beginning, rather than playing word games, which made the core of the matter clear. Many promotional advertisements use this classic title to promote discounts and attract customers, and the effect is very good. Most headlines are of this kind.
Our XXX course is 50% off, and we can study unlimited time.
House prices are flying, but we are falling.
To tell the truth, a woman who talks like this is terrible.
The better you live, the more active your personality is.
You are either excellent or out.
People who have not suffered in the subway are not enough to talk about life.
The lifestyle in your twenties determines the way you open up in your thirties.
Only by unremitting efforts can we usher in a brilliant tomorrow.
2. Hang the title
Suspense is what storytellers call "suspense". Set suspense through the title, arouse the reader's sense of surprise and read the text. For example, the advertising title of a clothing store promoting fashion to women is "Not many chickens". At first glance, I thought the author had written a typo, and the sense of surprise drove people to look at the advertisement carefully. It turned out to be "the Year of the Rooster is going to die, of course, there are not many opportunities, and the price has been cut badly, of course, there are not many opportunities." Only in this way can we attract a wave of customers.
Risk! The World Cup saved a family of four? (Guangzhou Daily, July 2002 1)
Did the old lady Li Fengzhen, who feeds thirty hens, sit on the kang and watch TV? (1981April 13 Tianjin Daily)
Who is the "most nervous audience"? ? (Economic Daily, September 2 1986)
Is being a soldier really that terrible? Actually, it's not.
A young man in India actually grabbed a bag in public on a bus and the ending changed.
Suspense settings should also be skillful, and suspense settings should make people feel familiar and fresh. It is too far away from readers' lives and thoughts, which is not common and not easy for them to accept; However, if you are too familiar with it, it will not attract readers' attention and interest. Therefore, the setting of title suspense should focus on what readers are familiar with and concerned about, giving people a sense of freshness that is both familiar and unfamiliar. Remember, the topic must come from life, not empty.
3. Message title
News headlines are called the eyes of news. It can be said that headlines are the first thing that attracts readers' attention in news reports. The characteristics of news headlines are true, short, fast, lively and strong.
More than 5,000 poor households in XX County bid farewell to poverty.
Every household in XX village has bought a TV set.
After the outbreak, 4000 students in our school started school.
An ordinary worker actually wrote a movie script.
4. How to write the title
Whether in the online world or in the articles or titles of physical magazines, "how to use this word" has a magical effect. There are more than tens of thousands of books with the title of "How to" on the market. Many copywriters think that "how" should be put in the title, which may not be at the same level as the same kind.
The title at the beginning of "How to" promises to provide useful information and solutions to problems.
Whenever I relax and feel exhausted, I first write the word "how" on the paper, and the sentences behind me are often decent unless there is better inspiration behind me.
How to lose weight quickly?
How to better communicate with your lover?
How to be the master of money, this article teaches you.
How to quit smoking within 30 days?
How to write better and faster?
5. Title of the question
Asking questions is to attract readers' attention and give people a sense of bringing in. To be effective, this kind of headline must ask questions that will make readers scream or want to know the answer. It must be about what readers want to know and need, not what they want. Never make a self-centered mistake.
Why do men generally not pursue women now?
Is it difficult for girls to get married when they are old?
After graduating from college together, why do my roommates and I get 20 thousand a month and I get 2000 a month?
Why am I still single after my high school deskmate has been married for 5 years?
Why is the deskmate's deposit in high school 6.5438+0 million, while my card balance is less than 4 digits?
6. Title of imperative sentence
Orders, with coercive things in them, but it depends on the reader's wishes. Tell the reader what to do directly. The title must contain verbs and the tone must be firm.
Never fall in love with a medical student!
You must find a beautiful teacher before you get married.
Don't let yourself work overtime 1 hour.
Never be rude when drinking.
The workplace doesn't believe in tears. Go home and cry.
10 What must be done before the age of 30.
7. Title of reason
The reason has been proved, and a large number of cases are also used as evidence. In the title, tell readers directly why they want to read this article.
20 irrefutable reasons for breaking up, teaching you to avoid the next Valentine's Day perfectly.
The most influential official account of 10 wechat in 2020.
New Media Novices Must Have 9 Artifacts
What skills should I learn at the age of 30 to avoid unemployment at the age of 40?