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Winning at the beginning: Wei Xu builds a chain of "children's learning ability"
(May 2005 edition of "Famous Merchants" reporter Cao Wang Jianguo)
1896 on the 100-meter track of the first Olympic Games, American athlete Burke changed his long-standing starting posture at that time and adopted a squat starting posture with his hands on his hands. The audience laughed and thought he was "crazy". But it was this "squat" starting posture that shortened the starting time, and Burke gained the advantage at the moment of departure and became the champion.
Burke's success tells people that he won the championship not in running, but before starting.
Wei Xu, one of the main founders of Wuhan Oriental Parent-child Culture Education Development Co., Ltd., is engaged in cultivating children at the starting line, that is, towering trees start from small seedlings. Her training method is based on American "Sensory Education" and Italian "Montessori Education", and combined with the reality in China, which is summarized in the training of more than 65,438+0,000 children. This method is called "Xu's teaching plan for children's learning ability" by the industry.
Accidental discovery
Xu Wei, a quiet and gentle Wuhan girl, came into contact with her for the first time and gave reporters the feeling of being simple and kind. During the conversation, her thoughts floated in the air like kites. However, when you walk into her office building and into her "Oriental Parent-child Training Base", you find that she has become another person-a person with rich cultural background and educational ideas. She is surrounded by a group of young early education experts, who are both her assistants and her experts.
Xu Wei's resume is very simple: he was born in a factory director's family, graduated from university, worked as a marketing manager in a joint venture for five years, and then founded 200 parent-child clothing chain stores nationwide. If she goes along this road, she may become another "heroine" in the business world. But she has stopped in the parent-child clothing market and quietly fell in love with "early childhood education". She said that she took a fancy to early childhood education because she occasionally read a passage in a magazine: When a group of Nobel Prize winners gathered in Paris, journalists flocked to interview the success of the masters. Unexpectedly, an award-winning old man replied: My success is attributed to early childhood education, because early childhood education helped me form good habits.
The news that "the master of preschool education has succeeded" immediately produced a * * * vibration in her mind, resulting in logical reasoning-it was the soil of preschool education that cultivated an excellent variety, and an excellent variety grew into an excellent material. If we can train everyone into an excellent variety in early childhood, how many excellent materials will grow!
At that moment, she was as excited as discovering a new continent-what an important starting point of life is preschool education in China! For children, food can be worse and clothes can be worse, but the starting line must not be wrong, so she jumped into the children's education industry from the children's wear market with her enthusiasm. This "warm jump" brought her both pain (entering a strange field) and passion (the new industry gave her great temptation). She believed her father's words: "There are no landscapes in familiar places, but miracles in strange places."
After seeing the "early education" project, she did not set up a company immediately, but conducted a year-long investigation on this project. She has been to Hong Kong, Beijing, Shanghai, Hangzhou, Shenzhen and other places, and made a detailed investigation on parenting education, Orff children's music education, sensory education and Montessori education there. In the meantime, introduced by friends, she contacted some children's education experts from Hongkong, Taiwan Province and Canada to exchange ideas. After having a certain grasp of the early education market, she decided to start with the most basic early education projects and set up a parent-child early education center. This project looks simple, but it is difficult to do. In the first year of practical operation, she deeply felt that to develop the cause of "early education" in China, advanced foreign educational concepts and methods must be localized.
In 200 1 year, Xu Wei visited almost all bookstores in major cities in China. She bought all the books related to early childhood education, never let go of books on children's psychology and health care, and also found some excellent children's literature works to read. Books are piled everywhere on her bed and desk. Sometimes she goes out to do business, and there are books in her handbag. Sometimes she holds a book at home all day, and when she is hungry, she makes a bag of instant noodles to satisfy her hunger. Through learning, she summed up the current preschool education into two modes, one is sensory education mode, and the other is Montessori education mode.
The mode of sensory education was initiated by Dr. Ayers, a clinical psychologist at the University of Southern California. In the United States, 98 kindergartens have "children's sensory clubs" for every 65,438+000 kindergartens. In Taiwan Province Province, the popularity of sensory training system in kindergartens is 95%, and there are 80 large-scale "children's sensory training clubs" in every 100 large communities. In Chinese mainland, the penetration rate is less than 5%, and the attention rate of parents is extremely low. This kind of sensory education is mainly aimed at children who are restless, clingy, selfish, poor in self-control, emotionally unstable, partial eclipse, anxious to rely on their parents for separation, forgetful after school, and clumsy, so that these children can grow up normally through equipment training.
Montessori's teaching plan is to educate children according to their inner needs, and its teaching method is child-centered enlightenment education, which achieves the goal of opening children's wisdom potential through "sensory education". Her teaching principle can be summed up in children's words: "I heard it, but I forgot it later." I remember it when I saw it. I will understand when I do it. "
These two teaching methods are popular at home and abroad. Wei Xu is going to introduce two teaching schemes, focusing on the sense of unity at first. She believes that the establishment of sensory integration is the basis of all potential. For example, some children look smart but active, and their attention is not focused, some children look cute but not confident, and some children look sensible but emotionally unstable, which makes these children with normal or extraordinary intelligence unable to get ideal development. In this way, not only the children are distressed, but also the parents are distressed, and the teacher can do nothing. However, empathy can fundamentally solve these problems.
In 2002, Wei Xu built a training base of 1500 square meters on the basis of parent-child early education center, and purchased a large number of sensory training equipment. Just as she was preparing to recruit students from the society, a bad news suddenly came, and many "sensory education and training" all over the country failed. Hearing this, Xu Wei's heart tightened, and then she thought calmly, how could such a good teaching method be absent? She visited all parts of the country again, and finally found out the reasons for the failure of some sensory training bases-they turned sensory training into "children's entertainment places". After the child was sent by the parents, the teacher asked the child to use the training equipment as a toy, and did not train according to the requirements and principles of sensory training at all. Gantong has gone bad here.
Wei Xu believes that if you don't do it, you should make a brand and really solve children's physical and psychological problems in a scientific way.
After several years of full preparation, the brand-new Oriental Parent-child written by Xu Wei finally opened, combining the cultural and educational elites of Beijing, Hong Kong, Shanghai and Hubei. The recruited children are all trained by professional teachers, with college diplomas and solid professional knowledge. Their reputation of teaching one-on-one as "Oriental parent-child" has spread all over Wuhan three towns. With the expansion of fame, there are more and more students. However, at the end of this year, a new problem appeared: many parents told Wei Xu that their children had solved some problems through sensory training, but what parents hoped more was to improve their children's learning ability through training. The urgent needs of parents make Wei Xu feel that training should not only solve the phenomenon problem, but also solve the substantive problem of improving children's learning ability. Faced with the new requirements put forward by parents, a strong sense of mission arises spontaneously, and a higher standard stands in front of her like a mountain.
Perfecting the teaching system in practice
If Xu Wei started out by "emotional integration", then the shortcomings of "emotional integration" in practice forced Xu Wei to rethink the development direction of "training base". She believes that the cultivation of children by oriental parents should not only cultivate their learning ability, but also make good use of this learning ability to teach people to fish, not to teach people to fish. Knowledge is just a tool, and more importantly, the ability to receive and use these tools.
Xu Wei believes that the purpose of her training should be how to make children become people with both learning ability and learning ability.
At the beginning of 2004, Wei Xu joined the national "Tenth Five-Year Plan" brain potential development project team and became a member of this research group. In this research group, Wei Xu studied children's psychological training and counseling on the basis of sensory training, and integrated behavior, brain and psychology to create a "trinity" teaching system suitable for China's national conditions, and then established a "trinity" management system that can make the teaching system work normally, namely: parental supervision, central training and school feedback. She called these two "Trinity" training lesson plans "Xu's children's learning ability lesson plans". During the training, Xu Wei worked very hard. On the premise of following the law of children's physical and mental development, she adopted different training methods for different children, different ages and different physiological and psychological phenomena.
There is a child named Dongdong, who doesn't pay attention in class and goes home to do his homework. When learning English letters, his eyes look at "C", but when writing on paper, it becomes "P". The teacher taught him "T", but his memory was "J". Parents think that the child doesn't study hard, often yelling at the child, and sometimes scolding the child. However, the child is a "T". It bothers parents. One day, Dongdong's mother overheard a report from Wei Xu, only to know the real reason behind her child's carelessness. At this time, Dongdong's mother suddenly understood the importance of the "children's learning ability teaching plan" to her children, so she sent her children to the "Oriental Parent-child Training Base". After three months of "learning ability" training, with the implementation of the "trinity system", children not only pay attention to lectures in class, but also raise their hands actively, write English letters accurately, and their self-confidence is obviously improved. His parents used to tell him to get up in the morning and prepare his schoolbag. Now, children set their own alarm clocks and prepare their own schoolbags, so they can consciously insist on reading early at home and form good study habits and living habits. A successful case like this, Wei Xu has made a CD-ROM of "East 100 Children's Growth Process".
Wei Xu's individualized training for children has greatly improved their learning ability in listening, speaking, reading, writing, calculating and thinking, and put the trained children on the track of "good habits", so that their growth can enter the fast lane, and they can have confidence from their abilities, and then have ability from their confidence. For the children who "graduated" from the training base, Wei Xu also adopted a "follow-up service"-the teachers of the training base often called their parents and schools to learn about the growth of these children who had received training and education, and based on the feedback, she further learned a higher version of the "Xu Shi Learning Ability Teaching Plan".
Let "lesson plan" become an industry
After five years of exploration, Wei Xu sorted out his practical teaching experience and compiled a book "Winning at the Starting Line —— The First Teaching Plan for Building Children's Learning Ability in China". In addition, she worked with many well-known experts and scholars in China to formulate the first "China Children's Learning Ability-Training Implementation Standards".
In Wei Xu's lesson plans, she divides her "learning ability" involving sensory motor ability, perception, language, thinking, self-monitoring and learning strategies into seven major items, namely, visual perception ability, auditory language ability, social communication ability, thinking comprehension ability, behavior problems, big sports and fine movements.
She believes that to improve children's learning ability, nothing can be sloppy. For example, great motor ability is the earliest motor function developed by children, and it is also the basis for children to engage in learning activities; Visual perception ability refers to the individual's overall grasp of visual materials. In learning activities, about 70% of information is received through vision. Auditory language ability is an important part of children's learning ability, and speech ability is influenced by auditory perception ability, which in turn affects children's Chinese learning. Auditory language ability belongs to developmental ability, and it needs abundant stimulation of acquired environment in the process of children's development to get healthy development. If the auditory language ability is backward, children will easily encounter difficulties in listening, speaking and reading. Understanding ability is an indispensable ability in children's learning process, which is closely related to children's intelligence level and thinking ability, and the strength of understanding ability is related to the success or failure of children's learning; The development of social ability depends on the maturity of children's cognitive level. If the development of social skills is backward, children often don't understand the rules or perceive social information in social activities, which is prone to failure. Behavioral problems are often related to children's surrounding environment, which not only refers to family conditions and social environment, but also includes parents' educational attitudes, educational methods and the influence of people around them. Fine movements are an important skill for children to engage in activities such as copying and calculating, and they need proper and sufficient acquired exercises to get good development opportunities.
At present, China's infant education system is still quite weak, especially the early training and education of children, which is far from meeting the needs of future talent development. Many young parents lack scientific parenting knowledge and do not know how to develop their children's early intelligence; Some people give their children to the elderly because they are busy with work and have no time to take care of their children's education; There are also some who take a laissez-faire attitude towards children's education, and even use some behaviors and methods that violate the laws of science and children's growth to educate children, which leads to misleading children's education ... The existence of this series of problems calls for a set of scientific and perfect methods and systems for children's education, giving parents scientific guidance, personalized guidance, education and training, so that children can have good learning ability. In addition, although young parents can deeply understand that "children must not lose at the starting line." However, 70% of parents admit that when faced with the question of "how to teach students in accordance with their aptitude and develop their children's potential ability", they still can't find the correct answer after painstaking efforts. Fierce social competition, the increase of family income, parents' awareness of children's science education ... every fiber belonging to this era has become the "rising sun" children's education market. In 2004, a survey of children's consumption in big cities showed that each child's family spent more than 3,000 yuan on children's education every year, while urban freshmen spent more than 6 million yuan every year. In other words, China alone spends more than 654.38+0.8 billion yuan on urban children every year. Faced with such a huge market, Wei Xu has decided to expand its mature and perfect teaching system and successful operation mode to all parts of the country, and plans to set up 100 regional children's training institutions and 2,000 franchise chain training centers within three years, and integrate them into an intelligent, intensive and international marketing chain group, casting "Oriental Parent-child" as the first brand in children's education industry.
On June 65438+February 2004 1 1, Wei Xu held the first "China Children's Learning Ability Forum" in Wuhan. The planned venue was 1000 people, but it came 1200 people. Many late parents had to wait outside the venue, hoping to get into the venue. Later, China Children's Learning Ability Forum-National Tour Exhibition was held successively in Beijing, Guangzhou and Jiaozuo.
Then, the Oriental Parent-child Website appeared on the Internet, and the "China Children's Learning Ability Forum" created by "Oriental Parent-child" became the first in China.
"Oriental Parent-child" began to attract people's attention. Many investors who are enthusiastic about early childhood education came to Wuhan from all over the country to find Wei Xu to discuss joining, and soon "Oriental Parent-child" franchise stores were born in Guangdong, Beijing, Henan, Shandong, Zhejiang and other places. For franchisees, Dongfang Parent-child provides them with a series of operational support such as pre-opening guidance, marketing planning, technical support, business management, follow-up project services, sales of series of supporting products, etc., and also builds online service systems such as "expert online consultation" and "distance course management". www.dfqz.com
Therefore, Wei Xu and her colleagues are even busier!
Thank you, please give a point.
References:
China Children's Learning Ability Network