How to do a good job in the typesetting of e-commerce posters For e-commerce marketing, the promotion of posters must be indispensable. Good posters can not only bring good brand promotion effect to online stores, but also give consumers a professional and reliable feeling. But to achieve this effect, we need to cooperate well in color, typesetting, materials and so on. So on the issue of typesetting, how to do a good job of typesetting e-commerce posters?

Tip 1: the alignment principle of typesetting

Case (1) left-right alignment principle

Left alignment and right alignment of the above picture cases are the most common typesetting principles of e-commerce posters, among which left alignment typesetting is the most commonly used, because many times people's browsing habits are from left to right.

There is an invisible line in alignment typesetting, which is parallel to the boundary line of the poster, naturally connecting the copywriting together, giving people the principle of stability, unity and neatness.

Case (2) The principle of centering and centering

Central typesetting is common in some buildings and jewelry posters. This kind of typesetting gives people a very formal, atmospheric and high-end feeling. In the central typesetting of posters, it is often seen that the copy is directly placed on the product to create a sense of hierarchy. Adding a sense of light effect properly will enhance the sense of space of the whole picture.

Tip 2: the principle of comparison

Applying the correct principles in design can make people feel particularly eye-catching and enhance the visual effect of the picture. Like the contrast between reality and reality, the contrast between cold and warm, etc.

How to design e-commerce poster template How to design e-commerce poster template? There are many kinds of posters. Let's have a look today. 1, the poster of literary wind power company is characterized by the use of very bold and unrestrained graphics and rich colors of copywriting. The overall color scheme is mainly black and white, which will give the whole picture a fresh and natural feeling. Moreover, the text also uses brighter colors, which seems to have a lively feeling. 2. The purpose of creative style e-commerce product posters is to attract attention, so most poster designs will choose the type of creative style. Whether it is a commercial design or a non-commercial poster, they will choose bold and creative design techniques. Commercial posters are characterized by prominent themes and simple but artistic design style, which makes them successful. Different commercial posters have different businesses and different. I am a designer, and my major is graphic design. Nothing can be done if there is injustice.

What are the prominent themes of e-commerce promotional advertising design skills?

(1) The first topic. A promotional advertisement must have a theme, and all other elements revolve around this theme. Promotional contents are often promotional information such as prices and discounts. This information should be concentrated in the visual center, enlarged and highlighted to attract consumers.

② Communicate information at different levels. Information is transmitted at different levels. Like language logic, the logic of design is transmitted at different levels. Stars and their endorsement products are often the means to attract attention; Highlight activities, as the first layer, the hierarchical information is strengthened; Product information is the second level.

③ Strengthen the content through form. Strengthen the content through form, but the form cannot be greater than the content. Form is greater than content, which will interfere with and weaken the content and make the main information ignored. You can use color, font size and position to highlight promotional information.

Beautiful form

1 color. Tone produces color emotion, and color contrast increases the sense of space, saturation contrast, cold and warm contrast and lightness contrast of the picture.

2 fonts. There are thousands of fonts in Chinese and hundreds of thousands in English. How to choose the right font? According to different target types and styles, fonts are divided into several common fonts, a common font library is established, good habits are formed, and common templates are made.

Three labels. In advertising design, we often use some labels, such as price labels, promotional content labels, etc., and these label designs should also conform to product characteristics. Small program 1.0 online test.

4 guide. Clear buttons and arrows will give buyers psychological hints to be reckoned with. Why do the buttons we display on the web page look three-dimensional like the buttons on the remote control at home? Because these tactile prompts remind us to click.

What are the design skills of e-commerce promotional advertisements? Today, the global Ivy League Bian Xiao will share them with you temporarily. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.