First, the official account of WeChat fission
Poster fission in WeChat official account is the most popular and fastest spreading method. But the premise must have seed users, that is, basic attention, and then let basic users help you spread through activities. The specific process is as follows:
1. Set the task treasure poster
Keep the location of avatar, nickname and personal QR code
Get an exclusive poster
Pay attention to the official account of WeChat, and scan the code/reply button to get the personal QR code poster.
Invite friends to help.
Share the exclusive poster to the circle of friends/communities/friends, and invite friends to help.
4. Friends help success
Successfully invite friends to scan the code to help, you can complete the task and get a reward reminder.
Step 5 get a free reward
After completing the task, you can join the group for free.
Second, shuffle with other operators.
Before introducing the establishment of cooperation and mutual promotion with other WeChat operators, I would like to mention the new rules of WeChat here. The interpretation of the new WeChat rules is that the official WeChat account does not prohibit mutual promotion. What do you mean? In other words, the WeChat team does not prohibit all official WeChat accounts from pushing each other, but it prohibits official WeChat accounts from pushing each other with malicious marketing nature on the premise of interest exchange.
After understanding the new rules of WeChat, we can classify WeChat friends, that is, what kind of friends should we push each other. The author summed it up, including the following categories.
(1) WeChat friends who constantly split the cycle;
(2) The cattle in the WeChat circle are all big coffees;
(3) Similar community organizations in WeChat;
(4) WeChat business in different industries.
I suggest that when WeChat friends push each other, push more people instead of directly pushing products, and don't directly advertise.
Third, soft writing promotes drainage.
Users often see some reprinted articles in the post bar, QQ space and friends circle. Most of these articles are soft, and the dissemination rate is particularly high.
Soft text is a "text advertisement" written by copywriters. Copywriting combines advertisements with the plot of articles, which is not as obvious as hard advertisements, eliminates users' rejection of advertisements and attracts fans' attention.
Users can collect more high-quality soft articles in peacetime, slowly penetrate advertisements, and soon they can drain themselves to a group of active fans.
Soft text drainage has two characteristics: first, high-quality soft text can be actively spread by users; Second, usually in soft articles, the advertisements of merchants are hidden deeply. Users can not only collect online, but also create original works. If their literary talent is good enough, they can attract a large number of fans for themselves.
Fourth, Baidu hot words promotion.
Nowadays, the "title party" has become a common occurrence. Many marketers will use some popular "hot words" to attract users' attention. Marketing staff of WeChat WeChat official account should also know how to use people's curiosity to attract the attention of WeChat fans.
So, how to use Baidu hot words for drainage? First, open the "Baidu Billboard" on the computer and look for hot keywords.
Operators of the WeChat public platform can determine "words" from the real-time hot list according to the number of searches of keywords, and then send soft articles in combination with "holding words".
Fifth, QQ group promotes drainage.
QQ group has many popular categories, and WeChat official account marketers of WeChat can join them by looking for similar groups. After joining the group, don't rush to promote your official WeChat account, get familiar with each other in the group first, and then publish advertisements at an appropriate time. For example, in the slimming group, you can post a paragraph like this: Sisters, I paid attention to an official WeChat account today, which contains a well-written article about how to lose weight in all parts of the body. If you are interested, don't miss it.
Advertising in QQ group must be skillful. Don't advertise stiffly, let others add WeChat official account. That will not only disturb the people, but also be kicked out by the group owner.
Sixth, use WeChat group to promote.
It is a very good way to promote it by using WeChat group. Compared with WeChat social functions such as friends circle and public platform, WeChat group has stronger penetration. However, many companies' WeChat operators wander around the group every day, but they don't know how to play WeChat group to join quickly. Here's how to use WeChat group drainage.
Many people met on the online WeChat group, and then developed offline. You can expand your social circle by adding WeChat group. However, as a communication channel, users of WeChat group hate advertisements most, so the promotion of soft texts has become the mainstream. If the soft text quality is good, the push time is appropriate, and the group users choose it properly, then the drainage effect will be good.
For the enterprise's WeChat operators, the greatest value of WeChat group is as follows:
(1) You can find your own partner;
(2) exporting values and establishing personal brands;
(3) Interactive learning to acquire knowledge.