In order to ensure the smooth development of things or work, it is often necessary to make a careful plan in advance, which is a business plan that defines the time, place, purpose, expected effect, budget and method of specific actions. Next, I will bring you a model essay on network promotion scheme, I hope you like it!
Model Text of Network Promotion Scheme 1 I. Product Positioning
Different products have different customer groups and different product positioning. If your product is not well positioned, then the promotion method cannot be launched. The following are the classifications of some health foods:
According to the age level can be classified:
1, baby baby
2. Growing children
3. Young people
4. Middle-aged people
5, the elderly
6. Women
According to the function, it can be divided into:
1, restore physical strength and replenish energy.
2. Improve brain hypoxia tolerance.
Step 3 improve sleep
4, anti-fatigue, anti-fatigue
5, improve immunity
6, enhance physical fitness
7. Kidney
8. Supplement trace elements
Second, the promotion goal
1, to realize enterprise Internet marketing channels.
2. Improve brand awareness
3. Improve the visibility and exposure of products.
4. Improve performance through network promotion.
Third, the promotion plan
1, optimize the website reasonably.
For people who do websites, they hope to get good results on search engines. If a person doesn't know the company brand, how can he find a product that suits him? You need to use the Internet to search, so you must establish your own website style, website architecture and cloud platform reminder of website construction, do a good job of visual beautification, make the website as a whole clear and distinct, and enhance customers' desire to buy. Health products marketing company network believes that when customers look for your company and brand in search engines, if there are many positive reports from relevant authoritative media, it will undoubtedly help the conversion rate.
2. Daily content update of the website
Search engines need to update their content regularly, modify and add articles every day, and add knowledge and content about health care, so as to get a good ranking and keep the content of articles original, otherwise the forwarded articles will only make the website worthless.
3. Information release
We can use forums, classified information, B2B and other websites to publish our product information. In the forum, it is necessary to find out the closely related information. For example, calcium supplement products for children can enter the baby growth forum and parent-child forum to publish information, which can make the website get external links and help product promotion.
4. Peer-to-peer promotion
Peer-to-peer promotion is to use QQ group or email to promote, and then start operation after the product positioning is determined. If it is a calcium supplement product for children, then the buyer must be parents, so the key words will be related groups such as mother group and baby group, and then enter the advertisement.
5. Blog promotion
The purpose of blog is to be precise, but not too much, so we should pay attention to the content of published articles, which must be related to our own products, and adding some small advertisements every time will not cause resentment.
6, soft text promotion
Writing soft articles should be understood by every writer. Network promotion will lose its meaning if it lacks the assistance of soft text. Then how to write the soft text of health care products depends on the positioning of the products and the functional keywords of the products. Soft articles have been reprinted by many websites, expanding the influence of products; Like the soft articles written online to help several health care products, some have reprinted hundreds of articles.
7, the use of media advertising
Media advertising is a product promotion advertisement of TV, weekly and video websites. Many big brands and powerful enterprises open the market through media advertisements. The 020 marketing model has become a better advertising model by combining offline stores with online information on the Internet.
8. Word of mouth marketing
Word-of-mouth marketing is a form of self-questioning, and the information coverage will become stronger with the increase of quantity. Baidu knows it is a good platform. Like the popular British trousers industry, Dr. David and Jing Yanmei are all making full use of Baidu to enhance their brand influence; Although Baidu knows that it is difficult to do it now, it is still possible to break through the technical blockade by pushing the world online, and for these enterprises, hundreds of Baidu know it.
9. advertising alliance and group buying cooperation
Advertising alliance put the positioning of its products on a suitable website. If a website doing health information will pay attention to the information about health care products, it will be added to the code of the website and product page of health care products, and the customers of its website will enter the webpage of health care products through links. Therefore, it is a good way to use other people's platforms to promote their own products.
10, from the media
Like the popular self-media advertisements now, the effect is also better; Large-scale forwarding today, sales soared that day. Huge profits such as pheromone perfume, British underwear and other products are poured into WeChat Tuba and Weibo Tuba every day. The operation is relatively simple, and the effect is relatively violent and direct. For example, at present, the advertising amount of several health care products operated by the Internet for customers is more than one million per month, so it goes without saying that the sales volume of the products is natural.
Summary:
How to position and plan a product is analyzed by professionals. Some people will say that these methods are very common, and I know them all. What I want to say is to give you a vegetable market. Can you become a chef? I'll open a Chinese medicine shop for you. Can you become a famous doctor? Personally, I suggest that everyone engaged in the marketing of health care products should read Jack Clout's positioning, and there is a passage that is very suitable for health care industry: the dissemination of information affects consumers' minds and then affects consumers' behaviors. To put it bluntly, first let consumers believe that it is; The next step is the sale of consumers. The biggest problem of health care products marketing is to solve the trust problem. Trust is solved, and subsequent sales will be easy.
Model essay on network promotion scheme II
In marketing planning, we are faced with two biggest problems: one is how to convey more product information to the target consumer groups more accurately, and the other is to understand the views of the target consumer groups on products. The rise of Internet as the fourth media has made this idea of large-scale interactive marketing come true.
Operation mode of real estate network marketing
Compared with traditional marketing, the biggest feature of real estate online marketing is that it is essentially an interactive marketing, that is, real estate developers use the Internet to exchange information with suppliers, target consumers, owners and other groups by building procurement platforms, advertising platforms, sales platforms, information platforms, communication platforms and management platforms. Its information flow is bidirectional, not unidirectional.
Real estate network marketing has the following seven advantages.
There is a relatively certain target consumer group, and the marketing hit rate is high.
Compared with traditional advertising, online advertising is not only efficient, but also low-cost.
Integration and Complementarity, the Growth Road of Network Marketing
Network marketing is a new marketing model. However, due to the characteristics of the real estate industry and the network itself, it has no ability to completely replace the traditional marketing model and operate independently. Therefore, the integration of network marketing and traditional marketing, complementary advantages, is the growth path of network marketing.
So far, traditional marketing and network marketing are essentially two organic components of the overall marketing strategy of real estate. The object of traditional marketing is the real estate website itself and the brand of real estate enterprises, while the object of online marketing is a lot of information of enterprises. These two parts are indispensable, and only integration can make them play their greatest role.
The promotion of real estate enterprise websites and the establishment of brands can only be achieved through traditional marketing methods. As an intermediary between consumers and the final products of enterprises, websites should first sell themselves and guide consumers to enter the website, so as to get in touch with the final product information. How can websites arouse consumers' desire to click? Advertising promotion of traditional media is a powerful helper. Even Dell, which is famous for its online direct selling, has been advertising in prime time on TV. While promoting the website, we should also closely combine the website with the brand image of the enterprise to attract the target consumers with real needs and avoid wasting publicity resources. Therefore, enterprises must establish a brand image before consumers make a purchase decision. Only in this way can consumers appreciate the brand information contained in the network. For real estate, a high-value product, brand effect is an important factor affecting consumers' purchase decision. A good brand image is also an intangible asset of real estate enterprises. Establishing brand image with the help of traditional media is a good way for real estate enterprises to guide consumers to log on to corporate websites by using traditional marketing methods.
Use the network to provide information. The object of online marketing is a lot of information, including the price, location and sales of real estate products, as well as real estate-related knowledge and news, such as housing encyclopedia and sales point news. Although the network can't replace the on-site house inspection, it can provide consumers with rich information and is also of great significance to optimize the information environment of the real estate market. Therefore, at least for now, the goal of online marketing should be to provide information, not to buy and sell online, and the actual transaction should still be in traditional channels.
Model essay on network promotion scheme 3
Online shop status:
I started to run this online shop in the middle of _ _ _, and it has been two years now. All credits are real and reliable actual transactions. Products are mainly low-end Korean casual women's wear, mainly for college students.
Guangzhou has a certain supply advantage. At present, most of the best-selling money online can find the corresponding supply channels, and the product display has also been compared, which should be at the middle level, and the product price is at the middle and lower level. The weak point is to promote this aspect.
Previous promotion methods: forum soft text, hard advertisement, paid photo advertisement, mass forum group sending, personal website photo advertisement, etc.
The construction of Taobao shop itself;
Good user experience is the foundation of network promotion. Online stores can only continue to make profits if they are recognized by the public, and if they want to be recognized, they must do what they like and seize the psychology of consumers! The following ten aspects should be noticed, changed and explored by your own website:
1, Taobao store name
Many buyers will choose to search stores when searching for treasures, so the name of the store is more important! The name of your store is now Sidi, but I personally feel that it is still not ideal for the following reasons:
1, the main product of your store is casual women's wear, that is, the clients are women, and according to my preliminary inquiry and investigation, the name of this store is a bit tacky, giving women a bad impression, and even women don't trust this store; (Please forgive my intrusion)
2. From this name, we can know that this shop is for individuals, and the simple four elder brothers online shop can't give people a sense of reliability and security. Even if the actual credit of the store is high, tourists will think that they brushed it themselves.
Solution: It is best to write the products sold in the store together with the store-related attributes. It is often very important to choose a catchy and distinctive name. Maybe the buyer will go to the store to see your name! Remembering is also an important indicator, so it is much more convenient for guests to find your store again.
The top picture on the front page of your shop is comic, but it doesn't make full use of this golden position. The top picture should be consistent with the theme of the online store, including the name of the online store.
2. Online store logo:
LOGO is the image of an online shop. You can ask someone to design a dynamic logo, because dynamic things can attract people's attention more than static things. In this way, customers can be attracted by the dynamic logo at once when they search the store or enter the store, thus deepening the impression of customers, especially the products of your store are mostly in line with the tastes of girls born in the 1980s and 1990s, who have a strong ability to identify non-mainstream dynamic pictures. Through this dynamic sign,
3. Bulletin board:
Bulletin boards are actually used to advertise online stores. In view of customers' habit of reading the announcement first when they come to the store, don't forget to put any preferential promotion information in your store here. The bulletin board is rolling, and too long a notice will make people impatient, so it is necessary to highlight this part with appropriate big characters and appropriate words.
In addition, you should write your own contact information, especially Taobao Want Want and QQ. QQ had better apply for a code that can leave messages in wp.qq.com without adding friends, so as to facilitate visitors to contact, improve service quality and avoid customer loss!
4. Shop recommendation:
Although there can only be six legal suggestions, we must make good use of them! Because the buyer enters your store, the first thing he sees is the goods recommended by the store! This is the first impression given by the store baby! So be sure to take out the most beautiful and affordable baby in the store! For the problem of insufficient recommended space, sellers can also buy baby templates, because there are many recommended spaces on the templates, which is convenient for customers to browse more recommended babies when browsing a single baby!
5. Store the message:
The number and update frequency of messages in online stores directly reflect the popularity and attention of an online store, so you can also leave your own messages, write some preferential information, contact information and what customers must read! This is also a way of advertising. Of course, when you go shopping, you can also leave a message in the seller's shop, praise her shop, and write down your own preferential information, inviting her to visit your shop, just don't be too explicit, otherwise it will be disgusting.
6. Credit evaluation:
This is a place to look at your personal credit status, and many buyers and sellers will look at it every day. This is why many people use Want Want to advertise in groups. You can also add the information of your own shop after the information you give to others, which needs to have certain characteristics. Many people will unconsciously come to your shop when they see the attractive comments you left!
7. Shop introduction:
This is also the place where many people browse every day! Strangers will come here first if they want you to want it! Write down any store advertisements and preferential information as soon as possible ~! Can also attract people's attention! Also enhance the buyer's goodwill and trust in your store!
8. Friendly links:
When doing SEO optimization of independent domain name websites, there is generally an exchange of friendship links, and a high-quality friendship link will be a nod to your shop. Remember: connections are money! Friendly links reflect your relationship. Many customers bought things in other homes, maybe they came to your store through links! And if you give your shop a good name, you have a greater chance of being selected. Moreover, customers trust the previous online store, and most of them will trust your online store through links.
9. Red envelopes or promotions:
It is the same reason as selling red envelopes in shopping malls. If the buyer has a red envelope in your store, the value of the red envelope can be high or low, and the probability of customers coming to your store again is directly proportional to the value of the red envelope. You can weigh it yourself!
Operating a virtual online store is similar to a physical store in this respect. Feedback activities such as discount promotion can quickly attract customers. If you list the market price or the price of competitors as a comparison, your goods will be the best choice for consumers.
10, delivery notice:
Don't think that the transaction is over when the goods are delivered! Because this customer and his relatives and friends are your potential customers! Take your store's business card, leaflets or customized office supplies with store advertisements as gifts, so that when using gifts, guests' friends and colleagues will see them. Isn't it just another invisible advertisement?
Model essay on network promotion scheme 4
First, time:
20__ year 65438+1October 1 -20__ year 65438+February 3 1
Second, the annual goal:
1. Complete the construction of professional marketing website (refer to How to Build a Marketing Website with High Conversion Rate for modification).
2. Complete the diagnosis and optimization of the website, improve the user experience of the website, and facilitate the operation and promotion.
3. Integrate various network promotion methods. Combine effective long-tail keywords and use differentiated communication channels to avoid confrontation with competitors. Continue to increase the coverage of online publicity, enhance the positive image of the brand and improve the market performance of enterprises.
4. Control the cost of network promotion, realize accurate marketing, and increase the click ratio of non-paid advertisements on the website.
5. Complete 10 brand news reports from more than 25 industry websites, 8 reports from 15 industry websites, 1000 articles with high-weight B2B and classified information views exceeding 30,000 people, and 500 posts with blog forum views exceeding 10000 people.
6. The number of website visits reached 30,000, B2B, classified information, blogs, forums, video websites, Q&A encyclopedia, and news soft-pack visits reached 65,438+10,000, and the website of brand soft-text industry was reprinted more than 300 times.
7. Install website statistical code to effectively monitor, analyze and optimize website traffic and other data. Achieve an average daily visit of more than 200 websites in the industry, and an average daily visit of more than 300 websites in the peak season of the industry, and track the online customer conversion rate.
Iii. Specific annual work arrangements:
Network promotion will be carried out in four stages (three months is one stage).
Stage 1: 65438+ 101-March 30th.
1. Complete the production (revision) of the professional marketing website, integrate relevant contents and add them.
2. Comprehensively optimize the website, focusing on search engine optimization (the first stage), and realize the natural ranking of the main "keyword" searches of enterprises.
3. Analyze netizens' search habits, screen keywords suitable for different stages of enterprise promotion for paid search, and integrate related promotion contents.
4. Cooperate with the enterprise's annual strategic direction, choose an influential brand news network publicity platform, and make an annual plan for brand soft content.
5. Screen out 20 influential B2B and classified information platforms, and make promotion plans according to the marketing areas of enterprises.
6. Follow up paid advertisements, brand news releases, B2B, classified information, blog forums and other ways to promote publicity every week.
7. Collect the information of potential customers and competitors, and formulate targeted marketing strategies.
8. The website received 65,438+00000 visitors, B2B, 375 classified information, blog forums and video articles, 65,438+00000 visitors, more than 60 brand news reports, and the expected minimum query volume was 30.
9, weekly and monthly summary, mainly on the enterprise network promotion effect analysis and evaluation, and timely adjust the network promotion scheme, summary to customers.
Phase II: April1-June 30th.
1. Focus on website optimization for search engines (the second stage), and realize that the main "keywords" of enterprises are in the forefront of search engines.
2. According to the annual planning of brand news, B2B classified information, blog forums and other promotion methods, integrate relevant news, release promotion information every week, and do a good job in publishing and updating all kinds of online media.
3. For the company's May Day promotion activities, do a good job in online publicity and increase online publicity.
4. Adjust and optimize paid advertisements according to website statistics.
5. Collect the information of potential customers, analyze the information of competitors, and formulate targeted marketing strategies.
6. The website has 30,000 comprehensive visitors, 375 B2B visitors, 20,000 classified information, blog forums and videos, more than 80 brand news reports, and the minimum estimated inquiry increment is 60.
7. Weekly report, monthly report and semi-annual summary mainly analyze and evaluate the effect of enterprise network promotion, adjust the network promotion plan in time and summarize it to customers.
Stage 3: July1-September 30th.
1, according to the annual plan of brand news, B2B classified information, blog forum and other promotion methods, integrate relevant news and publish promotion information every week, so as to publish and update all kinds of online media.
2. Adjust and optimize paid advertisements according to website statistics.
3. Collect the information of potential customers, analyze the information of competitors, and formulate targeted marketing strategies.
4. The website has 50,000 comprehensive visitors, 375 B2B articles, classified information, blog forums and videos, 30,000 visitors, more than 65,438 brand news reports, and the lowest estimated increase of inquiry is 90%.
5. Weekly report and monthly report mainly analyze and evaluate the effect of enterprise network promotion, adjust the network promotion plan in time and summarize it to customers.
Stage 4: 10, 1-12, 3 1.
1, according to the annual plan of brand news, B2B classified information, blog forum and other promotion methods, integrate relevant news and release promotion information every week, and complete the release and update of various online media.
2. Adjust and optimize paid advertisements according to website statistics.
3. Collect the information of potential customers, analyze the information of competitors, and formulate targeted marketing strategies.
4. The website has 80,000 visitors, including 375 B2B, classified information, blog forums and video articles, with 40,000 visitors, more than 20 brand news reports 120, and the minimum estimated query increment 120 person-times.
5, weekly, monthly, annual website data, and make the next year's network promotion plan.
Four. Network planned investment:
Baidu estimates: _ ten thousand yuan
Search engine keyword optimization: _ million
Expected brand news release: _ ten thousand yuan.
Website construction cost: _ yuan
VIP membership fee of industry network: _ yuan
Others:
Total * * * Estimate: _ ten thousand yuan.
The specific arrangements are as follows:
Industry talk season (February, March, April, June, July, August): search engine fee.
Baidu budget _ yuan/day
Estimate: _ ten thousand yuan
Publish soft articles on portal websites and industry websites
The price of each website is _ yuan/article.
Estimated 6 months: _ ten thousand yuan.
Industry peak season (65438+ 10, May, September, 65438+ 10,10, 65438+February): Baidu budget: _ yuan/day.
Estimate: _ ten thousand
Fees for publishing soft articles on portal websites and industry websites
The price of each website is _ yuan/article.
The price starts from 28,000 yuan/square meter, and the total price is130,000.
Model essay on network promotion scheme 5
I. Purpose of the event
1. With the network as the channel, the website should increase the click-through rate in a short time and seize the peak point of flower and gift consumption on Tanabata.
2. Feedback information can be obtained through this round of marketing, and appropriate marketing routes can be further integrated to pave the way for the festival in the second half of the year.
II. Implementation Schedule (August 1-26)
Third, the plan objectives
1. It is planned to publicize on 10 multiple target websites.
2. Effectively increase the sales of Tanabata products.
3. Further make up for the business process and website construction of standard 9F.
Four. starting plan
1, Writing and Promotion of Marketing Soft Articles
Propaganda form
Marketing soft text. This is the main source of external links on the website, and it is also the most effective way to increase the website traffic in a short time. The traditional mode is to directly put forward the website address and post advertisements directly in the forum, which is difficult to be approved and will soon be deleted. Therefore, we adopt the method of marketing soft articles.
Publicity content
9F need to create some quality articles, the number of words should be controlled at about 500 words, with pictures. The content of the article picture can be expanded around several contents.
1. Gift-giving Art of Flower Cake
2. Tanabata Gift Tips
3. Romantic legends and stories of Valentine's Day in China.
Related forums frequented by white-collar workers, teachers and students.
For example: Baidu Post Bar, Baidu Know, Poster Network, Cat Pup, Campus Network, chinaren, Tianya, Sina and other forums such as fashion, emotion, popular science and literature. And popular local forums in various cities, such as Xici in Nanjing.
2. QQ and MSN group promotion
Propaganda form
Find different QQ and MSN groups according to related keywords, such as fashion, talent, gifts, cakes, flowers, lovers, romance and so on. , and then join, invite others to visit 9F through mass messaging, or propose a group purchase, etc.
Publicity content
If it is a mass email, you can use the mode of marketing soft text. If it is in the form of a message, it should be as simple and clear as possible. A mouth-watering picture, a website and an attractive title can all be done.
Publicity target
Fashion, talent, gifts, cakes, flowers, lovers, romantic QQ, NSN related groups.
Verb (short for verb) cost:
If soft QQ is operated by itself, then there is no need to charge.