Open the convenience bee APP. About 90% of the homepage is about the promotion of paid members. The information bar at the bottom of the APP has two fixed guiding positions, svip on the left and payment code on the right. Click the svip button, and after entering, it is the price and rights promotion of svip. It is not difficult to see that enterprises are consciously recommending svip to users. In addition, the convenience bee cycle is also included in the membership rights, which also proves that convenience bees will aggregate resources that can increase user stickiness and APP usage as much as possible.
In addition, compared with the comprehensive platform, the rights and interests of convenience bees are more focused and targeted, which may bring more income growth effects, which also improves the conversion rate of convenience bees infiltrating users to paying members.
Among the five rights and interests launched by convenience bees, four are related to price, aiming at stimulating consumption, giving back some profits to consumers and raising the unit price of customers. Professionals in the industry said that after non-paying members become paying members, there are more cases of collecting orders, and members enjoy full cash back activities as much as possible, which raises the unit price of a single customer. Convenient bee svip can enjoy exclusive low prices, enhance the shopping experience of paying members, and bring a sense of dignity and exclusivity.