1, selected high-quality tea raw materials, containing a variety of beneficial ingredients, such as tea polyphenols, caffeine and so on. Effectively promote body metabolism, accelerate fat burning and help to lose weight.

2, mellow taste, can replace the usual daily drinks, convenient and practical, and can be enjoyed anytime and anywhere.

Second, the target users.

1. Women who need to lose weight have tried diet and exercise, but the results are not great.

2. Busy white-collar women can't keep regular diet and exercise.

3. Young women who love beauty have a high pursuit of their appearance.

Third, promotion channels.

1. Network marketing: promote through social media, Weibo, WeChat, blogs, e-commerce and other channels, produce high-quality content, and launch diversified advertisements for different user groups.

2. Promotion activities: organize online and offline activities with the theme of weight loss, recruit weight loss volunteers to participate in trial activities, and improve product visibility.

3. Blog promotion: Invite beauty bloggers, fitness bloggers and other industry leaders to share their experiences and increase the credibility and reputation of products.

4. Participation in large-scale activities: Participate in well-known health and beauty activities at home and abroad, display products, and attract the attention of more target users.

Fourth, marketing strategy.

1, product differentiation: highlight the advantages of selected raw materials, good taste and habitual drinking, so that users can deeply understand, convince and choose to buy.

2. Price strategy: regularly launch preferential activities to guide users to try out and win trust.

3. Promotion content strategy: make vivid and interesting advertising language, let users focus on their goals, reach customers directly, remind users that they need to lose weight, and at the same time increase product sales.

Verb (abbreviation of verb) abstract

As a great weapon in the weight loss market, slimming tea allows users to easily achieve their weight loss goals with the help of eating habits. In product promotion, we should pay attention to the formulation of differentiated marketing, price strategy and advertising language in order to achieve the best publicity effect.