In many cases, this book introduces articles about color. In addition to the psychological expression of color, it must be easy to identify. As a background color, it is widely used in a series of graphic design. We will see some famous representative colors that can cause * * * psychologically and what is associated with them.
Blue is the most popular color-it conveys peace, tranquility, harmony, trust and self-confidence. Today's LOGO designers are lucky to use the color of 2 16, and there are many blue colors to choose from. For designers, it is a happy thing to create excellent signs. On the other hand, if blue is used in food or cooking, it is a very bad thing, because there are few blue foods on the earth, which will only stimulate people's appetite.
Putting soft colors and cool colors (such as green) together will make people feel depressed. Blue and neutral colors (such as gray or beige) will be considered as good greeting colors, but be careful of orange and blue, because the combination of these two colors will be effective and give people a sense of instability.
Beige is a neutral color, implying practicality, conservatism and independence. It may be boring and dull, but as a graphic background color, it is very simple, just like brown and green, blue and pink. Beige is great as a background color, which helps to understand the design content to the greatest extent.
Black is widely regarded as a sad, serious and depressing color, but on the positive side, it can be regarded as a rich and mysterious color. Using black as the main color is usually very cautious-if you plan to design a children's bookstore, black is the worst choice, but if it is a studio or gallery, black may be the best choice. After all, black is the most attractive color for artists. And in colleges and universities or places that express mystery, they all like to use black.
Brown is another conservative color, showing stability, simplicity and comfort. Like black, if used incorrectly, it will be very annoying. Successful applications include: brown photos. On some occasions, brown can also express the ideal of health and family outdoor activities.
Green should be used very carefully, because for most people, he has a strong feeling, both positive and negative. In some cases, it is a friendly color, indicating loyalty and wisdom. Green is usually used to describe production, medical care and other fields in the financial field, but in many people's minds, it is often compared to jealousy and meanness.
In most cases, gray is conservative, representing practicality, sadness, safety and reliability. It may be a boring color, which means boring and lifeless. It's incredible to use it as a background. Unless you want to convey a gloomy and conservative idea to customers, you'd better choose other neutral colors as the background color, such as light brown and white. But if the gray is properly mixed with some cool colors, such as melancholy and depression, it may be successful.
For most people, lavender is another color that can express color emotion. It is often used in romantic stories, homesickness and nostalgic occasions, and in exquisite situations, it is also often used to express creativity, unusual and unforgettable.
Whether we like pink or light purple. Full of tenderness and femininity, which requires us to use it according to your specific situation.
Purple is a mysterious color, symbolizing imperial power and spirituality. It is not only a good choice, but also the only choice in non-traditional and creative aspects.
Orange is a warm color, which means enthusiasm, vitality and luxury. If you want to look gorgeous, please use orange! As a prominent color tone, it may stimulate the mood of your customers, so it is best to use it less and put it in a prominent working position. And be sure to use orange and blue carefully.
Red is the warmest color, expressing enthusiasm and passion. Heat and fire, speed and enthusiasm, generosity and excitement, competition and attack can all be reflected in red. It may be an exciting and disturbing color. But it's not good to use brown and blue light purple. Red expresses the same temperament as orange, brown and yellow, so you can easily express your feelings.
Sunshine is yellow (at least in our hearts), so yellow expresses optimism, happiness, idealism and imagination. If you make up your mind to use yellow, it is a good choice to use it as the background to form the difference between light and dark.