Amur Forestry Bureau in Daxing 'anling is located in Mohe County in the upper reaches of Heilongjiang River in northern China, with the geographical location of east longitude 122- 124 and north latitude 52-53. It is about 50 kilometers wide from east to west and 160 kilometers long from north to south. It is adjacent to Mangui Forestry Bureau in Inner Mongolia in the south and across the river from Russia in the north. The total area of the application area is 555,606 hectares, and the forest coverage rate in China reaches 84.3 1%. This bureau belongs to Daxinganling mountain system, mostly low mountains and hills. The overall terrain is high in the south and low in the north, with the highest elevation of 1369.7m and the lowest elevation of 247.6m m. It is located in a cold temperate zone and belongs to a continental climate, with an annual average temperature of -5 degrees, with a frost-free period of about 70 days and a freezing period of about 7 months.
Amur Forestry Bureau is rich in natural resources, superior geographical environment, charming natural scenery and human landscape, convenient transportation and complete social functions.
Yichun Xinye Industry, the predecessor of Arctic Ice Blueberry Winery.
Yichun Xinye Industrial Co., Ltd., the predecessor of Arctic Ice, was established in 1992. It is the first comprehensive processing enterprise engaged in fruit collection, research and development, processing, sales, service and export in Shan Ye in Daxing 'anling. Wuying Forestry Bureau is located in the abdomen of Xiaoxing 'an Mountains in China. It is one of the "four major" nature reserves in the world and is known as the "hometown of Korean pine". Rich in all kinds of precious Shan Ye fruits, wild vegetables, Shan Ye mushrooms and medicinal materials. Relying on the advantages of resources, the company opened up the international market for the domestic market and carefully created the "Xinye" brand wild green food. The main products are: quick-frozen Shan Ye fruit, Shan Ye fruit concentrated juice, Shan Ye fruit wine, fruit juice, canned food, jam, quick-frozen wild vegetables and more than 30 varieties. The registered capital of the company is10,000 yuan, the total assets exceed 50 million yuan, and the annual processing and production capacity is 4,500 tons. The company has the right to import and export by itself, and the processing volume and export volume of Shan Ye fruit products, the main products, rank first in the country.
As the predecessor of Arctic Ice, Xinye Industry has accumulated rich industry experience, stabilized the sales channels in the industry and laid the foundation for the listing of high-end products of Arctic Ice. After years of operation, it has become the largest Shan Ye commodity manufacturer in Northeast China.
China Blueberry Industry Leading Enterprise Established-Arctic Ice Blueberry Winery Co., Ltd.
Xinye industry has long been engaged in the low-end market. Although the market is characterized by small profits but quick turnover, when the market is gradually stable and everyone is content with the status quo, Mr. Yu Haomiao, chairman of Arctic Ice, is not ordinary. He went to Amur Forestry Bureau in Daxinganling alone. After a long period of investigation, research, planning and negotiation, he and the local government jointly established Arctic Ice Blueberry Winery Co., Ltd., and formally entered the high-end blueberry market. And has invested nearly 100 million yuan to build a world-class luxury winery-Arctic Ice Blueberry Winery. So far, this winery is still the first and largest blueberry-themed wine castle in China, and the construction of the wine castle has established the position of Arctic Ice in the blueberry industry. The winery adheres to the business philosophy of "selecting wild Arctic blueberries as raw materials to create world-class fruit wine", introduces Canadian red wine brewing technology, adopts traditional gravity brewing method, and is aged in oak barrels, and then supervised by internationally renowned bartenders. The world's top quality blueberry fruit wine, ice wine, dry red wine and brandy were brewed, which enriched the industry and filled many gaps in the history of blueberry wine development in the world.
As a joint venture with the government, Arctic Ice has been listed as one of the key support projects of economic transformation projects in resource-exhausted areas of the country and one of the key support projects in the Twelfth Five-Year Plan of Heilongjiang Province. At the same time, it is also one of the top ten projects in Daxinganling area. 20 1 1 year, arctic ice blueberry winery co., ltd. produces five categories of 17 single wines with sales of 40 million. Products are sold to more than 50 large, medium and small cities in China. It is estimated that the sales of Arctic ice blueberry winery will reach 70 million in 20 12.
Sitting in Amur Forestry Bureau, it enjoys four blueberry bases, with six advantages, such as raw materials, geographical climate, resources, wineries, technology and image. With the gradual improvement of Arctic Ice, the brand of Arctic Ice has gradually become a standard enterprise in the blueberry industry, which has not only developed a number of new blueberry projects, but also gradually become a benchmark in the blueberry wine industry. This is also the mission of Arctic Ice, and discovering the value of blueberries leads the industry innovation. From Xinye to Arctic ice is a qualitative leap. Arctic ice sells not only wine, but also winery culture. We are building a Lafite winery with blueberry wine, positioning the high-end luxury market and building a century-old winery.
Arctic ice began with blueberry wine, but it didn't stop there. Arctic Ice has 20 years of industry experience, with the highest market share, the largest field construction base, the largest professional wine castle and the best production line technology. It is involved in wine, beverage, oral liquid and other products, and will be put into the health care products market in the future, with broad market prospects.
The Pedal of Arctic Ice National Market —— Harbin Marketing Center of Arctic Ice Blueberry Winery
In order to expand the market channels of products and realize the separation of production and sales, Harbin Marketing Center of Arctic Ice Blueberry Winery was established in August, 20 1 1. As the national operation headquarters, it has become a stepping stone for Daxinganling winery to reach the whole country. Up to now, there are more than 30 employees in the center headquarters, and the flagship store of Arctic Ice Blueberry Winery and several tea rooms have been established. The marketing center integrates sales, planning and training, covering an area of 2,000 square meters. And established its own logistics and distribution warehouse in Harbin, covering an area of 5,000 square meters, as a transit point for goods from large and small Xing 'an Mountains in Harbin.
The establishment of Harbin Marketing Center marks that the national market of Arctic ice is more perfect and smooth, which is convenient for more agents to consult, negotiate and sign contracts in Harbin. By the end of 20 12, a development pattern centered on Beijing and Shanghai and radiating the national market from north to south has been formed. More than 150 agents have successfully signed contracts in the marketing center.
Entering the Beverage Industry —— Establishing Harbin Branch of Bingmei Manor
In the domestic beverage market, besides beverages, the fruit juice beverage industry is on the rise. Among them, blueberry juice beverage has become a hot investment project. With the development of blueberry wine and its acceptance by more people, Arctic Ice developed a series of high-end blueberry drinks on 20 10, invested 30 million yuan to establish the brand of "Frozen Berry Manor", registered as Daxing 'anling Frozen Berry Manor Biotechnology Co., Ltd. on 20 12, and established a national marketing branch of Frozen Berry Manor in Harbin, officially entering the blueberry juice beverage industry.
As an iconic brand in the history of Arctic ice development, Frozen Berry Manor relies on the culture of Arctic Ice Blueberry Winery and the strong brand effect of the Group, focusing on creating self-made high-end brands of wild blueberries and creating hand-brewed high-quality blueberry drinks.
As the representative work of Arctic ice entering the beverage industry, "Ice Berry Manor" created a brand-new concept of beverage and put forward the brand concept of "static nature". Make every effort to create an idyllic shopping environment and create an exquisite and elegant blueberry world. The products of Frozen Berry Manor are developed and produced around the appeal points of nature, purity, health, high quality, new taste and new concept. Fruit juice, jam, canned food, puree, fruit wine, oral liquid and other six categories 10 goods. 2011July officially listed. 20 12 there are more than 100 specialty stores in the national ice berry manor, covering the national market. Within three years, it is expected to reach 300 specialty stores nationwide and be packaged and listed. Next, the brand of Ice Berry Manor will launch indigo series, raspberry series, red bean series, blackcurrant series and other drinks one after another to expand sales and enrich product lines. It can be said that there are many kinds of products in the domestic blueberry beverage market, and the advantages and disadvantages are uneven. Frozen berry manor is unique, always insisting on high quality, doing the best and sticking to its own brand.
I believe that with the solid backing of Arctic Ice, rich product resources, strong scientific research technology, good market reputation and excellent quality reputation, it will definitely help agents create a road of long-term development and win-win cooperation.
Blueberry Industrial Park —— Blueberry Base in Daxinganling
Arctic Ice has its own wild blueberry construction base in Daxing 'anling, which is composed of Amur, Tuqiang, Xilinji and Huzhong forestry bureaus with an annual output of 9,800 tons. Used for the cultivation and research and development of new varieties. Arctic ice artificial blueberry garden, Amur blueberry garden, consists of blueberry breeding promotion center and blueberry planting base. Among them: Blueberry Breeding Promotion Center covers an area of 5,000 square meters, with greenhouses 10; In June, 2007, 32,000 varieties of 16 were introduced, mainly Canadian blueberry girl 2. Blueberry planting base covers an area of 350 mu. In 2008, 30,000 three-year-old corn blueberry seedlings were planted.
In 20 10, the Forestry Bureau hired Professor Li Yadong, the chief expert of blueberry project of the Ministry of Agriculture, and Professor Chen Lixin, the chief expert of facility cultivation of Heilongjiang Academy of Agricultural Sciences, as the senior technical consultants of blueberry garden, and entrusted Academy of Agricultural Sciences with the overall planning and design of the infrastructure renovation and modern greenhouse construction of the first phase project of blueberry garden.
There are 50 species and 270,000 blueberry plants in the park, with a total planting area of 500 mu. It is an artificial blueberry planting base with the largest variety and planting area in Daxinganling area.
Blueberry orchard is mainly used for sightseeing, scientific research and comparison between artificial blueberries and wild blueberries. At the same time, it provides a natural paradise for blueberry lovers and excellent distributors of the group company to get close to blueberry, feel blueberry culture and pick blueberry brewed drinks.
China Arctic Travel Brand-Arctic Ice and Snow Travel Company
Mohe and Arctic Village have always been places that tourists yearn for. As the only way to Mohe, the northernmost part of China, Amur-Blueberry Town is visited by a large number of tourists every year. However, since the establishment of Arctic Ice Blueberry Winery, it has become another landscape and another cultural world that every tourist stops to watch. The existence of Arctic ice blueberry winery has become a new boost to promote local tourism and expand China's Arctic tourism brand.
Amur Municipal Government and Arctic Ice Group Company formally joined hands to implement the development strategic plan of "enterprises driving base economy". In 20 12, the group company prepared to set up the Arctic Ice Blueberry Town Tourism Company, taking "Arctic Ice Blueberry Winery" as the main core and integrating blueberry culture into historical background, natural resources, pleasant scenery and human landscape, thus forming blueberry wine castle, blueberry wine cellar, blueberry ice wine tasting center, world blueberry garden, blueberry island and other scenic spots with blueberry as the theme, and making every effort to build a "China Arctic" tourism brand. At that time, agents and VIP customers of Arctic Ice Group will have the opportunity to experience a unique blueberry pastoral tour.
Cold storage of resources-Arctic iceberg wild fruit cold storage factory
From Xinye 1992 to Arctic Ice 20 12, with many years of industry experience and resource reserves, Arctic Ice has its own multiple cold storages, and * * * has isomorphically become an Arctic iceberg wild fruit cold storage factory, ensuring the abundant resource reserves of Arctic Ice. As of 20 12, there are low-temperature cold storage factories all over Daxing 'anling, including large-scale cold storage 1 block. Ensure that customers of Arctic Ice have sufficient supply when orders increase during the peak season of major festivals. At the same time, in the competition of many blueberry manufacturers, the monopoly of resources is important. Therefore, Arctic Ice will build the cold storage in the wild blueberry producing area, on the one hand, it will ensure the fresh-keeping reserves of nearby blueberries and ensure the production needs, on the other hand, it will achieve the goal of monopolizing market resources. In the later period of Arctic Ice, it will continue to expand the resource reserve capacity and achieve the expected goal. Arctic ice brand blueberry wine, blueberry dry red, blueberry ice wine.
Blueberry juice, blueberry sauce, canned blueberry of frozen berry manor brand.
Bingqinglan brand blueberry health products, etc. Vision: Make Arctic iced blueberry wine an international iced wine brand.
Mission: Discover the value of blueberry and lead the industry innovation.
Values: quality-oriented, customer first.
Service goal: to serve people who value quality, pay attention to fashion and advocate green health.
Enterprise belief: customer first
Business ethics: be honest and do things with confidence.
Enterprise spirit: efficient, pragmatic, innovative and dedicated.
Enterprise style: there is no excuse to ensure the completion of the task.
Enterprise attitude: concentration, singleness and concentration.