So-and-so's girlfriend is an online celebrity, and the online Red Moon earns more than one million. Which star can become the online red face again and so on. The most exaggerated and concerned online celebrity is so-and-so sauce, with an advertisement of 22 million.

There seems to be no news after that ╮ (╯ _ ╰) ╭?

So when some people still despise online celebrities, they have lived a happy and chic life ... but do you really think that the money of online celebrities is so easy to come by? There is no good money in the world!

Come on, babies, it's time to decrypt it.

"A standard team of network celebrities is at least 10, including clothing supervisor 1 person, designer 3, assistant 2, makeup 1 person, camera 2, and new media operation 1 person. At least one year must be invested 1 10,000. "

This passage came from an insider of the network celebrity incubation company and revealed it to the reporter of the New Express. To put it bluntly, the so-called insiders are people who make online celebrities famous.

According to him, the competition of online celebrities is also fierce!

"Because of the large investment, everyone in this line has their own exit criteria. Generally, online celebrities give up after three months of unprofitable. " I will relax here and watch it for at least half a year. "

And instead of slowly cultivating an online celebrity, they chose between George W. online celebrities from the beginning. There are roughly two requirements for selection:

"First of all, we must have a certain fan base and quantify it to specific figures, about 300,000 fans."

"Secondly, there will be an observation period before signing the contract. For example, the number of her fans is hundreds of thousands or even millions, but there are few comments and reposts, which proves that there are many zombie fans. "

It seems that the curious girl has no chance to be an internet sensation.

As for the big coffee among network celebrities, the legendary "Sydney", a member of the Wang Sicong harem group, has 6.5438+0.73 million fans in Weibo. Again, there is no such thing as a free lunch and no Bai Sheng fans.

She herself has a very incisive saying, "A star has works as well as faces. We sell clothes by face. "

A magazine said that shooting interview photos for Sydney was still very tortuous. ......

The first shoot, she was in a bad state and gave up halfway. The second shoot, the staff around her thought it was ok, but she seemed dissatisfied with the background of the dress. For the third time, I changed the studio and filmed all afternoon. She said, "I feel so ugly."

Finally, she didn't think it was time to find a job until people around her praised her from expression to clothes.

Take a look. Do you think that pictures of online celebrities are sent casually?

Except for Sydney, the online celebrities who grew up by themselves said nothing. In fact, every step of most active online celebrities is carefully built by the team.

Take Curious Girl as an example. The curious girl sent a Weibo: "What did you do at the weekend?" Then an incubation company can know the age and spending power of curious girl fans by replying and counting these replies, and then it can be more targeted when promoting products.

To become a qualified and dedicated network celebrity, you must keep in touch with the incubation company 24 hours a day, constantly innovate Weibo every day, and want to interact with fans on various topics.