First, talk well, everyone's time is "expensive"
It's basically hard to say right. Don't be too loud when writing a copy. Don't say anything if you can make it clear in ten words. The heart must know clearly what to say and what elements it contains. No matter how good your technology is, only one of the ten sentences is related to the theme, and consumers are completely distracted when they read it, and they have no memory after reading it. Do customers pay you to produce garbage? 80% of the failed copywriters started writing without knowing the core of what they wanted to say, which was a complete failure.
Second, the so-called qualified copywriting.
Which copy is better for iPad mini translation? Under this problem, the copywriting in Taiwan Province Province is the so-called failed copywriting in my opinion.
When a client asks someone to write a copy, the most basic thing is to make one thing clear. Language is not as specific as mathematics, but it is easy to get things right. Many copywriters often drag on reading too many cases and writing too many words, but the information is distorted, which needs to be corrected. You made a mistake, but the customer paid the bill and still failed.
How to write a qualified copy? Use the most stupid method: don't copy, write word by word.
Three, yes, and then what?
Professional copywriting or
The difference between amateur copywriting: you can write a good title. 80% people are not in the mood or have time to read your words. Please remember that you wrote an advertisement that no one saw. Chatter, please note that you must impress others with one sentence. The simplest and rudest way is-fuck! It is not classical Chinese that can save the copy in one sentence, only emotion! Emotion can convey the most information in the smallest space, master emotion and have the scene that readers want, and you will win at least half.
Fourth, don't leave all the rest to the cat.
As the saying goes, curiosity kills the cat, but the premise is curiosity. Excellent copy, every sentence has a hook, leaving enough curiosity for readers to continue reading, dig boldly, carefully bury the mine, and then shake it off. There are many skills, but the core is very simple, that is, to grasp it, change the style and reverse the time. To put it bluntly, it is a mix of Chinese and English. But the premise of all this is that your logic is simple enough and the final burden is wonderful enough. Don't write a copy as a mystery novel or a senior textbook. Think from the reader's perspective. Daily necessities should be communicated in the language of street aunts, which is the most efficient.
5. If this copy is worth collecting money.
If you want to write a good copy, you must at least understand what consumers want, and insight is the only killer of this product as a copy. Copywriting is a killer in the dark, whether it is a knife or a pen. Tell yourself that you only have one chance, because you have made enough preparations, because you must be confident that you will succeed in one blow, because when you lose that opportunity, you have turned from a killer to a butcher, and no one will pay a high price to kill pigs, and no one will pay you to write a copy.
Six-cycle weight loss is beneficial to midwifery
It is said that copywriting is like pregnancy, and good ideas always appear after you sit down and brew for 48 hours, so that ideas can be eaten into a fat man in your mind before you lose weight. Be a bad boy in grammar and try all the sentence structures you want to try, otherwise you can't write such a title-there is a monster in the world that separates parent-child relationship, called "growth"
Finally, it's no problem to cut off all the redundant words, such as the "de" in front, but copying is very important. As for how to improve the copywriting ability, repeat the previous actions for at least 48 hours.