Jingxi will optimize the personnel with the ratio of 10%- 15%. According to industry insiders, this adjustment is mainly due to the strategic focus and regional focus of Jingxi. Jingxi will optimize the personnel with the ratio of 10%- 15%.
Jingxi will optimize the personnel with the ratio of10%-15%1March 2 1. According to Sina Finance, an insider close to Jingxi's business said that Jingxi will abolish some areas this time, but not all involved regional personnel will be optimized, and some personnel will be transferred to reserved areas, with a specific optimization ratio of 650.
Interface News asked JD.COM to verify this news, and there was no official response as of press time.
As a new business that JD.COM is trying to sink the market, the development of Jingxi business has been concerned by the outside world. In the first quarter of 20021,JD.COM merged the businesses in Jingxi and JD.COM into new businesses, and displayed financial information side by side with JD.COM Retail and Jingdong Logistics.
According to the financial report, in the four quarters of 20021,Jingxi's new business segment recorded revenue of 5 1.5 billion yuan, 6.96 billion yuan, 5.732 billion yuan and 8.2/kloc-0.0 billion yuan respectively. However, while increasing revenue, the loss rate increased year-on-year, with losses of 2.2 billion yuan, 3.02 billion yuan and 2.073 billion yuan.
Among many new businesses, Jingxi business has become the focus of JD.COM. The main source of investment and loss of COM. In the third and fourth quarter earnings conference call, Xu Lei, president of JD.COM Group, repeatedly voiced his opposition to Jingxi's business, saying that since the second half of 20021,Jingxi has taken the initiative to focus on strategy and optimize supply chain efficiency and cost structure in the core areas covered.
Correspondingly, Jingxi Business had previously withdrawn from Fujian, Gansu, Guizhou, Jilin, Ningxia and Qinghai provinces in May 20021year, and withdrew from Shanxi market in August.
The Beijing -Xi business optimized by this centralized staff is the core business in the Beijing-Tokyo -Xi business group. A person in charge of ground promotion who joined Jingxi Pinpin at the beginning of 20021told the interface news that Jingxi Pinpin still showed an expansion trend in March of 20021year.
According to local promoters, Jingxi worked hard to motivate local promoters when she first joined the company. The reward for an effective group in his area is 165 yuan, but with the contraction of business, the reward for effective groups has dropped to 1 10 yuan, and the incentive for the head of the team has also declined.
Under the dual pressure of policy supervision and business model dilemma, the new business model of local life represented by community group buying is gradually showing fatigue. On March 10, the Economic Daily reported that Didi's community group buying platform was completely shut down. There have also been news of layoffs in Ali's local life business, such as hungry and word of mouth, and optimization of the US Mission.
In Sina Finance's report, insiders close to Jingxi's business said that this adjustment was mainly due to Jingxi's strategic focus and regional focus, and in the future, it will pay more attention to capacity building with supply chain as the core in the sinking market.
Jingxi spell will be optimized in personnel ratio of 10%- 15%. It is rumored that Jingxi's Jingxi spells will all be laid off.
Is it true?/You don't say. According to many sources, this is not the case.
Everyone close to Jingxi knows that Jingxi will indeed abolish some areas this time, but not all the people involved will be optimized, and some people will be transferred to the reserved areas. As for the optimized proportion, it is about 10- 15%, mainly focusing on the business in Jingxi.
Obviously, this is not the case that all online Jingxi meetings are closed.
According to industry insiders, this adjustment is mainly due to the strategic focus and regional focus of Jingxi. It is reported that Jingxi will pay more attention to capacity building with supply chain as the core in the sinking market in the future. The launch of "Jingxi" in JD.COM should meet the needs of sinking the market and expanding innovative business. The current Internet market, including the sinking area, has undergone significant changes, and the business needs to be increasingly refined. Coupled with the changes in the economic environment, the adjustment of Jingxi is imperative.
Comparatively speaking, Jingxi is not the first to adjust, and the adjustment range is not the largest. In 2022, community group buying is ushered in a comprehensive adjustment and contraction, and the voice of layoffs is frequently heard throughout the Internet industry.
Alibaba and Tencent, everyone is laying off employees.
Since the beginning of the year, Tencent, Ali, Baidu, etc. They have all experienced different proportions of layoffs, among which innovative business is the hardest hit. On March 13, some media reported that Internet giants such as Tencent and Ali would lay off employees substantially. Ali is expected to lay off about 30%, and Tencent is expected to lay off 20%. It is possible that the whole regiment will be broken.
Companies such as Weibo, Xiaomi, Didi (Orange Heart Optimization) and Pinduoduo also laid off employees to varying degrees. Prior to this, there have been rumors that Ali's MMC business group has taken the lead in planning layoffs, and the number of layoffs is around 20%. At present, a number of business lines have initially finalized the list of layoffs.
In the field of community group buying, Didi's orange heart began to lay off employees on 202 1, and this year it was even reported that it began to shut down the whole line. In February 2022, it was reported that Meituan Optimization Division began to lay off employees, and neither the direct sales team nor the agency team was spared. In March, it was reported that Ali's layoffs included local life businesses such as Hungry, Word of Mouth, and the Flying Pig Division. In addition, Ali's businesses such as Box Horse and Amoy Caicai are also being optimized.
The "Market Supply and Demand after the Spring Festival in 2022" released by Worry-Free Future shows that the number of new jobs in the Internet/e-commerce industry has dropped significantly, from the first place in 20021to the fourth place this year. Under the premise of no obvious increase in salary, the total number of jobs recruited by Internet companies in 2022 decreased 15% to 20% compared with last year. According to the data of Lagou Recruitment Data Research Institute, since the end of 20021,the talent demand index of big factories has decreased by 26% as a whole.
Reducing fat and gaining weight is the standard, and creating value is the foundation.
Why is this happening? Repeated epidemics, industry supervision, Russia-Ukraine crisis ... all kinds of complicated factors make the situation of specific sub-businesses elusive.
One thing is certain, the era of rapid development and high traffic of the Internet in the past is gone forever. Layoffs are inevitable.
In fact, since 202 1, there have been various signs. Zhang Nan, CEO of China District, ByteDance, clearly wrote in OKR in August and September of 20021that "we should lose weight and gain weight". Cheng, CEO of A Auto Quick, also said that A Auto Quick has always had great determination to reduce costs and increase efficiency, and put it into action from the third quarter of 20021. Gong Yu, chairman and CEO of Aiqiyi, said that for Aiqiyi, the current focus is to increase revenue and reduce expenditure, mainly to cut down inefficient businesses and projects, and to increase and try new cash opportunities.
It is an indisputable fact that the traffic dividend has disappeared, and the giants have to face the dilemma of slowing growth: Alibaba's operating profit in the third quarter of fiscal year was 7.068 billion yuan, down 86% year-on-year, and its revenue was lower than expected by Bloomberg and other outsiders; On the evening of March 2 1 day, Pinduoduo released its financial report, and its revenue in Q4 in 20021year was 27.23 billion yuan, only increasing by 3%. The growth rate rarely drops to single digits, and it is far less than the expected 3 billion/kloc-0 billion yuan.
Sina Technology reported that Baidu's second round of layoffs is in progress, and many business lines such as AIG(ACGTPGINF) and MEG involve grassroots, middle-level and high-level, which may be due to the repeated impact of the epidemic on the real economy, resulting in the decline of advertising business, coupled with the risk pressure of new business being less than expected and being regulated. ...
On the other hand, the layoffs of large factories reflect the frustration of business growth, but the business in the stock market tests the operational level even more. For Internet practitioners, the general trend is gone, and it is king to let capable people by going up one flight of stairs work hard to improve their internal strength and professional ability.
The impact of the Internet on the economy is obvious and enormous. At the meeting of the State Council Financial Committee on March 16, 2022, it was pointed out that at present, the regulatory agencies of China and the United States have maintained good communication and made positive progress, and are working hard to form specific cooperation plans. China government continues to support all kinds of enterprises to go public overseas.
Regarding the governance of the platform economy, the meeting requested the relevant departments to improve the established plan in accordance with the principles of marketization, rule of law and internationalization, persist in striving for progress while maintaining stability, steadily advance and complete the rectification of large platform companies as soon as possible through standardized, transparent and predictable supervision, and turn off the red and green lights to promote the stable and healthy development of the platform economy and enhance international competitiveness. It can be seen that both the China Stock Exchange and the platform economy are aimed at the Internet, releasing significant positive information.
The "spring cold wave" of Internet layoffs has arrived. A dust of the times, falling on everyone's head, may be a volcano. Facing the changing situation in 2022, slimming and fitness, improving quality and increasing efficiency are necessary options for Internet companies. Only by refined operation and continuous creation of value for users and society can we survive and develop continuously.
Jingxi will optimize the personnel with the ratio of 10%- 15%. After Alibaba Tencent announced the layoff plan, news of layoff also came from JD.COM.
According to media reports, JD.COM. COM's Jingxi has laid off 10- 15%. Jingxi will indeed abolish some areas this time, but not all the people involved will be optimized, and some people will be transferred to reserved areas. The specific optimization ratio is 10- 15%, mainly focusing on Jingxi business.
20 19 in response to the rise of Pinduoduo, JD.COM launched "Jingxi", focusing on the sinking market.
Jingxi is a global social e-commerce platform built by JD.COM, with the comprehensive upgraded shopping business as the core and based on six major mobile channels such as WeChat and mobile Q platform.
To tell the truth, when JD.COM launched Jingxi, Chungongzi didn't like this product. Why? From the mode point of view, Jingxi is also a group bargaining game, which is basically the same as Pinduoduo.
The basic market in Pinduoduo is sinking, while the mainstream crowd in JD.COM Mall is the first and second tier. JD。 COM launched "Jingxi" is actually more of a passive defense against Pinduoduo, because JD.COM is worried that Pinduoduo will attack the brand after the sinking market is completed. In fact, the development path of Pinduoduo in recent years is also the same.
In Mr. Chun's view, it's all JD. COM's Jingxi and Ali's Taote are actually "chicken ribs" products.
Because these two products did not prevent Pinduoduo from occupying a great position in the sinking market, but consumed a lot of manpower and material resources.
Now China's e-commerce industry has once again entered the Red Sea market. JD.COM still has an advantage in the 3C category, Ali's Tmall has a perfect category, and Pinduoduo is rooted in the sinking market.
From the perspective of our consumers, the fiercer the competition among the three major e-commerce platforms, the better. No one wants to see which e-commerce company is dominant, otherwise there will be a "two choices" of e-commerce. How to play?