There are always more people opening and closing stores than making money. The competition in snack bars is fierce, and how to operate it is a big problem that needs attention.

Go to the industrial and commercial office in your district to get the certificate first, and then everyone you hire must have a health certificate. I think your snack bar can cook porridge (several kinds), paste, soybean milk and some cold dishes (such as shredded potatoes, kelp, three-silk noodles, etc.) in the morning. ), steamed stuffed bun, fried dough sticks, pancakes. At noon, steamed stuffed buns and pancakes can also be served with cold dishes for lunch.

When making snacks, you must have characteristics. . . Can you do it? First of all, I think my own cooking is delicious. . People will recognize it. .

A reader has booked a snack bar. The situation is as follows:

The shop is at the fork in the back street of the city, a 40-50 square meter shop, with a kitchen behind it. Six train seats can serve more than 65,438+00 people at the same time.

He has investigated this store many times: a couple's shop, which deals in small noodles and rice noodles, and its main product is Daoxiao Noodles. Business is tepid, and the daily turnover is around 400 yuan. So I spent 2 1 0,000 yuan to take over the small shop (cookers, tables and chairs, bowls and chopsticks, pots and pans), and 500 yuan paid the rent for half a year at a monthly rate of 1. I invested more than 30,000 savings and asked two relatives to take care of me.

Before, he took a fancy to Camellia oleifera (rice noodles were cooked into paste and fried with various seasonings) and spent 500 yuan for relatives to study. Then hit the new signboard of Camellia oleifera.

Unexpectedly, not only are there not many people who eat Camellia oleifera, but even the guests who used to eat Daoxiao Noodles have left. In desperation, I had to add noodles, rice noodles and strings. The daily income is only 100 yuan, which has been going on for three months.

It's inappropriate to criticize at this time, but you must learn a lesson from this incident and figure out how to run a snack bar:

First, blindly on the project: I think the new product can win because of freshness and strangeness. But imagination is not equal to fact. Most of our entrepreneurs have failed here: they just want to make a lot of money, but they don't want to make money in any way.

2. No new product market survey: since it is a new product, it is necessary to investigate consumption. The easiest way is to invite relatives and friends to try and taste new products; Or try new products near the place where you are going to start a business; The laziest way is to do at least one "sales survey": add this variety to the original variety when opening, introduce it to customers and ask for their opinions.

Third, the local consumer market survey is not done well: opening a restaurant is to earn money from local people. Every place has its own tastes, interests, hobbies, consumption habits, food culture and customs. For example, there is no market for egg pancakes in the north, and the spicy taste in the south is unacceptable in the north. Even in two adjacent cities, mass catering may be very different.

4. "Kick out" the original customers: Because the original customers like Daoxiao Noodles here, they have long formed the habit of eating. In other words, Daoxiao Noodles here is very distinctive, very advanced, or very suitable for consumers here, just coming to Daoxiao Noodles. If the knife facet is cancelled, the customer will naturally turn around and leave. There is a theory of "inertia consumption", when a product or a consumption pattern or a taste is accepted by people, people will habitually buy this product. There is also a theory of "doing what you like". Smart businesses are looking for, discovering and exploring the interests of most people and catering to their needs. This is the way to run a snack bar.

5. No way to make money: No way to make money is as terrible as no way to deal with failure. Making money is the result of many factors. We must find out these factors one by one, test, compare and analyze them one by one in practice, and then discover, discover and create our own way to make money.

6. Failure to "convince" or guide customers: Changing products "privately" without customers' consent commits the commercial taboo of "belittling customers". The principle of interests in modern society is equality, that is, on the premise of communication, exchange and consultation, we can achieve knowledge and win knowledge. Before opening a camellia shop, customers didn't know you, so you didn't have a say. If you make good use of the original products, maintain the original customers, and successfully become friends with the original customers, then increase the variety of camellia oleifera, so that customers can feel: good, another product has been developed. At least add new varieties while making the original products (this is to respect customers). This not only retains the original customers, protects the sales revenue, but also allows the new products to be tested by the market.

In fact, it is easier to make Daoxiao Noodles than Camellia oleifera: add such a clause in the transfer agreement: Party A must teach Party B Daoxiao Noodles technology; And stay in the store for a week (or two weeks) for guidance.

7. Forgot the purpose of opening a shop: The purpose of opening a shop is not to sell camellia oleifera, Daoxiao Noodles or new and old products, but to start a business just to make money. The breakeven point of popular restaurants is around 300 yuan/day. If you take over this store and maintain the original level of 400 yuan/day, you can earn at least 1000 yuan per month, but it is still unknown to go to Camellia oleifera. There are two kinds of new products: 50% are good and 50% are bad. Reverse thinking is: the new product failed 50% before it was launched.

What can we do compared with the failure of monthly income above 1000? Everyone knows it clearly.

Do not know how to give up: why not give up, because this is what I am trying to find, my project, my heart and blood; Because people told me that it was very profitable, I saw that what others did was very profitable, and I felt that it was very profitable to do it well. Yes, we can also admit that it is very profitable, but the first three sentences have a premise: doing. How come? Do what? How long? Who will do it? Where to do it? How?

Nine, there is no stop loss point: entrepreneurship must have a stop loss point. Before starting a business, you should not only think about making money, but also think about losing money. But most of our entrepreneurs have never thought about losing money, let alone losing money. Therefore, once there is a loss, we are at a loss. The loss is like a cancer every day, and there is not much hard-earned money.

Ten, insist on mistakes: have lost money, still losing money every day, but still on the original road. As a result, the longer you persist, the more you lose. There are no immortals, no emperors and no miracles. Any wrong persistence will only bring more losses, even greater losses.

11. Give everything: You can't put eggs in one basket for the first time.

Twelve, don't do it yourself: put all the money into it but don't do it yourself. This is a big taboo for doing small business. The first venture is an exploratory stage. Why don't you explore for yourself?

To sum up, the biggest problem is probably taking it for granted.

But why do we only want to be good but not bad, to earn without losing, and to succeed without failing?

The problem now is that the loss is inevitable, and the direct loss is at least 1000 yuan: three months' rent, three months' wages for two workers (relatives have to pay wages), and maybe a transfer fee of one or two thousand yuan.

However, I want to transfer the food store. A new problem has come up again: this store cannot be transferred.

What if I can't turn it off?

The first step is to adjust products, strengthen sales and create "popularity".

First, adjust the product.

In a sense, the product is the key to the success or failure of the restaurant, just as this reader chose a new product to intervene in the catering industry.

A rough survey of local low-end restaurants shows that the varieties of local low-end restaurants include small noodles, rice noodles, hot and sour rice noodles, string incense, pasta, popular Sichuan cuisine and so on.

There are many restaurants nearby, but most of them are deserted. The best-selling products are rice noodles and small noodles.

Therefore, it is recommended to give priority to rice noodles and choose small noodles. There are three reasons: one-meter line is very common, residents have high recognition, and there are many consumers in the survey results; Second, the technology is simple, and good technology is easy to find and learn; There is no need to increase investment or little new investment.

Second, change the method.

1, do it yourself. Try not to recruit if you can, so as not only to reduce expenses, but also to communicate with customers directly, understand their needs, improve their work and services in time, narrow the distance with customers and gradually establish friends.

2. Improve sanitary conditions. Cleaning and cleaning the outside of the store will make the store clean and refreshing, giving people a brand-new feeling and opening a new restaurant.

3. Put the stove at the door (pay attention to local restrictions). Let passers-by see the store steaming, chefs coming and going, creating a lively and prosperous scene, and it is also convenient to say hello to passing guests.

4. Send it out to buy. Customers can send meals directly to their offices, shops and homes by just making a phone call.

5. Change the dress etiquette. The new professional clothes are warm and polite to people, gentle and polite.

Because too much money was spent in the early stage, the change now can only be a simple low-input change. But we must persist and do it from the heart.

Third, strengthen sales.

However, sales is the most difficult and important obstacle for all entrepreneurs. Therefore, the vast majority of entrepreneurs are trying to get through this with new products, new technologies, new quality, extended time and even waiting. But unless you are willing to fail again and again, you can't escape sales!

There are many kinds of sales methods, and the needs vary from person to person and from product to product. Here are some general examples:

1. Keep existing customers. Now the daily income 100 yuan, there are more than 20 guests. You must try to keep these guests and let them in and out of the restaurant at any time. In addition, these guests feel good and will naturally help you publicize and bring friends to dinner, forming a linkage effect.

2. Distribute leaflets. The leaflet is actually a price list, just list the most famous and delicious main course, leave your phone number and print it in eye-catching font: one phone call, home delivery. Distribute to institutions, units, shops and families with a radius of 800 meters, and send a simplified price list to every friend who eats (the price is printed on the back of the business card).

3. Spread it to colleagues who deliver food. Because the number of people who ask for food delivery at the beginning is limited, each food delivery is an excellent publicity opportunity. If you politely sell your takeaway to the colleagues who deliver the food (each person sends a price list), the success rate will be as high as 80%.

4. reduce the price. Hard price reduction costs too much, has no effect, and has offended peers. You can use a soft discount: guests can enjoy a half-price (or 30% discount) discount. No matter how many friends have dinner or how much money they spend, they only accept the money within the discount when they check out, but be careful not to say it (if you say it, it will not work). Guests know it's cheap, come back tomorrow and bring friends.

5. Send free tickets. Free tickets to 20 passers-by within a radius of 600-800 meters from the store (the number is self-determined) (try to send tickets to nearby residents, such as people who buy food, shop and have a haircut). When tickets are given within a limited time, such as 10, don't give too much at a time, but give them every day, which will increase the traffic in the store every day. Of course, the best way is to negotiate with the streets or neighborhood committees and give free tickets to poor families: although poor families don't go to restaurants or rarely go to restaurants, they are locals and will speak well of you in front of friends and neighbors. Neighborhood committees will also publicize on different occasions, and you will have some unexpected gains.

6. Limited time discount. Reduce the price for 20 (self-determined number) guests every morning or implement a daily discount when the passenger flow is low.

7. Limited discount. Give a certain discount every day, for example, 50 bowls are half price every day.

8. gifts. Each customer will be given a piece of cake if the meal fee reaches 30 yuan (the amount is self-determined). But this dish must be exquisite and delicious, so that customers applaud it.

9. Invite friends, relatives, colleagues, neighbors to have a meal and give them a certain discount. Be sure to give a discount, even if your friend eats two bowls of noodles without paying, you should happily send him out. Just be careful and be sure to collect money, or your friend won't come next time, because he can't bear to accept your hospitality every day.

10, three words without leaving the bank. Introduce your "career" to people who eat out and may eat out, and introduce your snacks to everyone you meet. On the one hand, it can increase customers, on the other hand, it can increase confidence, on the other hand, it can make products better. Bad products have no confidence to promote themselves.

But the basis of all this is: delicious and special. At least it's better than the restaurants nearby.