It is forbidden to use extreme words:
1. It is forbidden to use national, world-class, top-class, first-class, unique, first-choice, top-class and national-level products, so as to fill the domestic blank, exclusive, first-class, latest, most advanced, the first brand, gold medal, famous brand, excellent, top-class, exclusive and the first in the whole network.
World premiere, China No.1, No.1 in the whole network, world leader, top technology, ace, sales champion, No.1 (NO 1\Top 1), extreme, permanent, ace, leader brand, unique, unprecedented and omnipotent.
2. It is forbidden to use absolute terms with the same or similar meanings as the highest, lowest, most, most fashionable, cheapest, latest, most advanced, largest, latest technology, most advanced science, best, largest, latest technology, most advanced processing technology, most fashionable, most popular and first class.
3. It is strictly forbidden to use words that cannot be verified, such as absolute value, absolute, big name, precision, super profit, leading brand, leading listing, superstar, famous artist, luxury goods, and one of the world's top X brands.
4. It is strictly forbidden to use exaggerated expressions such as 100%, international quality, high-grade, authentic, national, world-class, superlative and best.
Prohibited time limit clauses:
There should be a specific time limit. All group purchases must indicate the specific event date. It is strictly forbidden to use words that cannot determine the time limit, such as ending at any time, only this time, raising prices at any time, lowering prices immediately, and the last wave.
Forbidden authoritative words:
1, it is strictly forbidden to use the words recommended by the national XXX leaders, recommended by the national XX authorities, exclusively provided by the national XX authorities, and specially provided by the names of the staff of the state organs for publicity.
2. It is strictly forbidden to use terms that claim that quality does not need to be tested, such as quality exemption, national quality exemption, exemption from inspection, etc.
3. It is strictly forbidden to use RMB patterns (except those approved by the central bank).
4. It is strictly forbidden to use the words such as time-honored brand, China well-known trademark, special supply and exclusive use (except for exclusive use of Vipshop).
It is forbidden to use the word "click XX":
It is strictly forbidden to use words that are suspected of deceiving consumers, such as "Congratulations on winning the prize", "Free for All", "Surprise by clicking", "Trial by clicking", "Prize" and "Non-GMO products are safer".
It is forbidden to use words to stimulate consumption;
It is strictly forbidden to use words that stimulate consumers to snap up, such as "seconds kill", "grab the explosion", "if you don't grab it, you won't have a chance", "ten thousand people grab it" and "crazy grab it".
Suspected medical terms (ordinary goods, excluding special-purpose cosmetics, health foods and medical devices):
1, comprehensively regulating human endocrine balance; Enhance or improve immunity; Help sleep; Insomnia; Nourishing yin and nourishing yang; Aphrodisiac;
2, anti-inflammatory; Can promote metabolism; Reduce red blood; Produce an optimized cell structure; Repair damaged skin; Cure (except cure system); Antiinflammatory; Promote blood circulation; Detoxification; Anti-allergic; Desensitization;
3. lose weight; Clearing away heat and toxic materials; Clearing heat and promoting diuresis; Treatment; Sterilization; Sterilization; Antibacterial; Sterilization; Antibacterial; Disinfection; Expel toxin
4. Anti-sensitivity; Soft and sensitive; Shu Min; Slow sensitivity; Desensitization; Desensitization; Improve sensitive skin; Improve allergies; Reduce skin sensitivity;
5. Calm down; Calm down; Regulating qi; Qi; Promote blood circulation; Give birth to muscles; Enriching blood; Sedate nerves; Nourish the brain; Yiqi; Tongmai;
6. Abdominal distension and peristalsis; Diuretics; Dispel cold and detoxify; Regulating endocrine; Postpone menopause; Tonifying kidney; Drive away the wind; Hair growth;
7. Anti-cancer; Anticancer;
8. hey; Lowering blood pressure; Prevention and treatment of hypertension; Treatment;
9. Improve endocrine; Balance hormones; Prevention of ovarian and uterine dysfunction; Remove toxins from the body; Adsorption of lead and mercury;
10, dehumidification; Moisturizing; Treat bromhidrosis; Treat body odor; Treating yin and odor;
1 1, cosmetic treatment; Eliminate spots; Spots and cleanliness; Spotless; Treating alopecia areata; Reduce all kinds of stains layer by layer; Stretch marks;
12, hair regeneration; Hair regeneration; Have black hair; Stop taking off; Hair growth and alopecia; Seborrheic alopecia; Pathological alopecia; Hair follicle activation; 13, rosacea; Wound healing removes toxins;
14, antispasmodic; Relieve or alleviate the symptoms of the disease; Prescription; Prescription; The clinical observation effect is obvious;
15, papules; Pustules; Tinea manus; Onychomycosis; Tinea corporis; Tinea capitis; Tinea cruris; Tinea pedis; Beriberi; Ringworm of goose's feet; Tinea versicolor; Psoriasis; Infectious eczema;
16, cold; Menstrual pain; Myalgia; Headache; Abdominal pain; Constipation; Asthma; Bronchitis; Dyspepsia;
17, knife wound; Burning; Scalding; Sore and carbuncle; Folliculitis; Skin infection; Names or symptoms of diseases such as skin and facial spasm;
18, microbial names such as bacteria, fungi, candida, pityrosporum, anaerobic bacteria, odontotrichum, acne, hair follicle parasites, etc. 19, estrogen, androgen, hormone, antibiotic, hormone; 20. Drugs; Chinese herbal medicine; Central nervous system;
2 1, cell regeneration; Cell proliferation and differentiation; Immunity; Affected areas; Scar; Joint pain; Frostbite; Frostbite;
22. Oxygen exchange between skin cells; Red and swollen; Lymphatic fluid; Capillary; Lymphotoxicity, etc.
Superstitious terms:
Bring good luck, enhance the sixth sense, dissolve villains, increase career luck, make money into treasure, be healthy and rich, enhance luck, help career, protect yourself, balance positive and negative energy, eliminate mental stress, reconcile air pressure, turn good luck into luck, everything goes well, people are prosperous, wealth is prosperous, help good luck avoid evil, and turn wealth into luck.
False advertising language of cosmetics:
Special effects; Efficient; Full effect; Powerful; Quick effect; Quick white; Wash white; Take effect after XX days; XX cycle is valid; Super strong; Activate; Omnidirectional; Comprehensive; Security; Non-toxic; Dissolving fat, liposuction and burning fat; Slimming; Plastic surgery; Slender legs; Lose weight; Longevity; Improve (protect) memory;
Improve skin anti-irritation ability; Eliminate; Clear; Dissolve dead cells; Eliminate (remove) wrinkles; Flat wrinkle; Repair broken elastic (elastic) fibers; Stop taking off; Adopt a new coloring mechanism and never fade;
Quickly repair the skin damaged by ultraviolet rays; Renew the skin; Destroy melanocytes; Block (block) the formation of melanin; Breast augmentation, breast enhancement, breast augmentation, and prevention of breast sagging (except breast enhancement and bodybuilding cosmetics); Improve (promote) sleep; Have a good sleep and so on.