The purpose of creating personal design is to show our expertise in this field to users. Only when users feel that you are very professional in this field will they have the desire to take the initiative to buy. People can be set as individuals, such as so-and-so design sisters. In addition, it can also be set as an enterprise, such as the official number of xx.
2. Matrix operation.
We say that people can be set as individuals or enterprises, and both have their own advantages. Individuals are more likely to get closer to users, enterprises are more official, and transactions are easier in the later period. So how should we choose? It's actually quite simple. We can operate in the matrix.
Nowadays, many home brands, including Europe, Sophia, Shangpin ZJS, Haolaike, etc. All of them are matrix operations. It is not enough to be an official WeChat account or an advertisement. These head brands all operate in the field of full coverage of graphic and video.
The era of a person living as a team has passed, and the team must live as a person through matrix operation. For example, Wei Yi Home has several accounts, wuli Design Sister, Xiao Si Design Home Sister and Wei Yi Home.
3. High frequency release.
It turns out that the videos made by the company are usually commercials, and it is enough to shoot 2-3 videos at most a year. However, in the current new media environment, only one message is sent to bomb users whose attention has been highly fragmented, and users must be bombarded repeatedly with high-density and high-frequency information. This involves the cost-related and manpower allocation of enterprises.
4. Multi-dimensional production.
What is multidimensional production? In fact, it is very simple, that is, to make accurate publicity according to the different backgrounds, life experiences and professional characteristics of different customer groups. In the traditional way of publicity, enterprises often make products based on a demand dimension, but it is difficult to meet the individual needs of everyone.
Enterprises should start from the personalized needs of different groups of people, such as military experts, fashionistas, pet experts and sports experts, and make multi-dimensional fragmented content to meet different groups of people.
5, shooting techniques.
How to shoot a video to maximize the publicity effect?
(1) Saving money is king.
Winning by price is always the simplest and rudest method, and cost performance is the key word that most easily attracts users' attention. So can you highlight the cost performance of some goods?
(2) actual effect display
The decoration effect shows the special effects in all directions, which makes the practical space expansion effect more obvious.
Take a photo of your new home with your mobile phone, and use Homestyler and other home design software to simulate the home and interior design scheme of your new home online. You can also drag and drop furniture, change ornaments and try different styles of wallpaper and floor, just like the "fitting room" with home improvement effect.
(3) the daily work of employees
Photographing the daily life of employees seems to have nothing to do with our products, but it can create a three-dimensional corporate image and attract customers through the temperature of the enterprise.
(4) Contact with the people
There are many people who can bring goods in the form of oral broadcast. If you choose it properly, you can achieve powder suction and drainage for your account.
@ Nie Xiaoyu and other talents have high face value and good temperament. With specific scenes, they can also cross-border drainage for brand topics and challenges.
(5) Scene * * *
Warm family scenes are easy for users to cause emotional buzz, and combined with touching scenes and story design, they can hit people's hearts better.
For example, fingerprint lock is not only extremely high, but also supports fingerprints/passwords/cards/keys, which is simply the gospel of "forgetful patients". It's convenient to have wood, just go out streaking!
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In the second half of the Internet, fierce online competition, high traffic and high marketing and promotion costs have become the norm. The user's time and scene are fragmented and his attention is extremely scattered. He is stimulated by a large number of advertisements every day, and it is difficult to arouse interest. Businesses are no longer faced with consumers who can be firmly controlled by smashing advertising budgets. Nowadays, the effective marketing of enterprises needs to interact with customers faster, more frequently and more widely, and needs multi-channel and continuous content output, which means that enterprises must change their thinking, make good use of tools, use technology to promote the huge workload required for marketing, and carry out one-stop automatic marketing of their products.
Generally speaking, the automatic marketing of new media is to replace labor with technology. Through automatic marketing technology, the efficiency is better than manual multi-channel linkage marketing, which makes omni-channel user data connection simpler and more efficient.
Yan Hui New Media Marketing Robot is a new media marketing robot specially built for businesses. It uses artificial intelligence to realize the automatic promotion of WeChat and Tik Tok, and realize low cost, high speed and lasting benefits for small and medium-sized enterprises and entity businesses.
Yan Hui Endorsement integrates the powerful cores of eight automation systems, and automates the whole process of drainage, customer acquisition, customer locking and fission, thus solving more than 99% of the marketing problems of merchants. Low cost, high efficiency, rapid realization of customer fission and performance growth.
1.Tik Tok/ wechat official account/enterprise micro-unmanned automatic red envelope push can be automatically pushed through the "message push center", the enterprise's own official wechat account and enterprise wechat, combined with automatic content and automatic fission, to realize the unmanned automatic operation of the official wechat account and enterprise wechat. At the same time, it supports massive videos to be automatically inserted into advertisements and automatically published to Tik Tok.
2. Auto-matching materials Using hyper-threading crawler and artificial intelligence core algorithm, through reliable machine learning technology, the latest hot articles and videos on the Internet, those that everyone likes and is willing to forward, are automatically matched with the industries that enterprises are engaged in.
3. Automatically implant embedded advertisements and mall system. The core algorithm of AI matches marketing materials with enterprise advertisements and commodities for the second time, and automatically implants hot articles, videos and other marketing materials into enterprise advertisements and commodities through natural language processing and video structure analysis technology.
4. Automatic red envelopes push a large number of official WeChat accounts to cancel attention. Hui endorsement makes customers unwilling to get through by automatically pushing red envelopes. When customers receive red envelopes, they will see the corporate homepage, as well as popular articles and videos with advertisements. The pocket money in the red envelope is provided by Huiyan, and the enterprise can recharge the cash-filled red envelopes to further enhance the effect of locking customers.
5. Automatically forward hot articles and videos embedded in corporate advertisements. Customers will receive red envelopes when forwarding without pressure. The consumption money in the red envelope is provided by Hui endorsement, which can be exchanged or deducted from cash in the consumption mall. Enterprises can also recharge cash-filled red envelopes, increase motivation and stimulate customers to forward.
6. The automatic distribution rebate endorsement mall supports the distribution rebate of goods. Customers can not only forward goods to distribute rebates, but also implant popular articles and videos of goods. After the customer forwards the transaction, he will also distribute the commission. Customers forward and distribute a lot, and there is no pressure to be blocked by groups or friends.
7. Automatic mutual push and drainage endorsement not only realize the automatic operation and fission of private domain traffic, but also realize the connection between private domain traffic and the automatic push and drainage with other different services. Let small and micro enterprises build their own traffic ecology and gradually get rid of platform control and exploitation.
8. Hui endorsement leader: Channel rectification Hui endorsement leader edition supports sub-account basic edition system, and all marketing content sent by sub-account will carry the leader's advertisement. Champions get customers by giving or selling sub-accounts to channels, and customers from all channels can get cash-filled red envelopes rewards for forwarding champion advertisements, thus realizing rapid fission and customer acquisition in the whole region.
A good marketing activity needs not only perfect methods as the foundation, but also corresponding tools as the support. Yan Hui has a perfect marketing system. We not only provide marketing tools and strategies, but also have a strong "Internet technology+intimate after-sales" as a support to escort you and solve your worries.