Maternal and infant dianshang
Many mother-infant vertical e-commerce platforms have built small programs, such as honey bud applet and honey bud group, Beibei. Com has Beibei Group, Beibei Sales and Beibei Discount.
Maternal and child content e-commerce rice cake mother, small bag hemp and so on. Small programs are also used as drainage and flow conversion tools.
hygiene
The small programs related to maternal and child health care in the official WeChat account mainly focus on knowledge payment. Lilac Mom Academy applet locates the knowledge payment platform, and paid courses such as postpartum recovery and medication for infants also take the form of 10 to sell classes. The education park in Cui Yutao copied the online consultation business into a small program, focusing on the online service of pediatricians. At the same time of opening paid services, Cui Yutao Yukeyuan, Lilac Mom and October Care also opened e-commerce applets.
Maternal and infant community
The proportion of small programs opened in maternal and child communities is larger, and small program e-commerce can be seen as a new channel for the transformation of maternal and child communities from content to realization. For example, the layout of the baby tree on the small program matrix, as a mother's personal assistant from all aspects, has one or twenty small programs, which focus on the needs of the mother and baby, involving parenting knowledge quiz, online shopping malls, parent-child stories, moon meal recipes, complementary food daquan and other aspects.
Another feature is mom. Com, this is also associated with many small programs. In mom's little program. Com, which mainly has the function of information inquiry, you can not only obtain the knowledge of pregnancy parenting, but also realize the associated jump with other small programs. Click "Experience" to jump to mom's community. Com to discuss topics with mothers, or you can jump directly to mom's good goods applet to buy goods. Other communities, such as pro-baby and pomelo, have extended the functions of shopping malls on the premise of their main functions.
Parent-child early education
One of the most famous stories is Uncle Kai's storytelling, and its applet contains Uncle Kai's storytelling: the content is children's stories, and the audition is free and part of it is paid.
Uncle Kai is excellent. Uncle Kai's shopping mall is a shopping mall for children's books and educational toys.
Xianxia maternity products retail store zhuanxiang
There are always various problems in the operation of traditional maternal and infant stores, which can easily become their own weakness in the competition. Therefore, maternal and child offline stores can build their own brand effect and brand reputation with the help of small programs, improve the sales of maternal and child products, and obtain more economic benefits. King of the children, Barabara and others have opened small programs.
WeChat applet can be used without user installation, and based on WeChat, a social platform with a large number of users, it is a cheap and efficient commercial channel for businesses to transform from obtaining traffic and completing to social sharing and communication. On the other hand, the cost is very low, and it is also very suitable for small and medium-sized businesses and small physical stores. You only need to register the micro-signal on the WeChat public platform, and then you can complete the construction through some platforms, for example, there are shops to drag and drop. In the fierce competition, how to reach users faster and give users a unique service experience is the key for businesses to gain advantages, and small programs are a direction to meet online shopping scenarios in the future.