Keep is an intelligent fitness platform launched by Beijing Calorie Technology Co., Ltd. on 20 15, and its founder is Wang Ning. The platform provides online physical education courses, intelligent fitness hardware and sports consumer goods. Keep, as an exercise and fitness APP, has a diet module, but the whole is too simple, because the analysis module required for nutritional analysis is too large, and the convenience needs to be strengthened. Keep's business model is actually "anti-human". After all, people are inherently inert. For users, it is uncomfortable to get up, exercise and exercise and lie down to play games and brush short videos.