Andema, a rising sports brand, came to our class to introduce the company's teamwork. Founded in 1996, the company now has a market value of $654.38+700 million, and its brand can be compared with Nike and Adidas. The founder and senior vice chairman of No.2 company introduced the company. Kip, the founder and the second founder of the company, are our alumni. I asked a question and made a joke. Kip answered the question seriously. I talked to him for a few minutes after class. The classmate asked him, what is your biggest challenge in business so far? He replied that it was a cash flow problem at the beginning of the company's establishment. We have been opening 27 credit cards, constantly swiping cards, and paying for another card with one card. Later, we learned that you can also negotiate with the credit card company to bargain. Andema American sports equipment brand. Andema (new york Stock Exchange code UA) is headquartered in Baltimore, Maryland. This company mainly produces sports equipment. UA mainly produces tight underwear (for example, under basketball uniforms and baseball uniforms) or shoulder pads (for example, shoulder pads for American football or hockey), but in addition, UA also produces sweaters, ordinary Tee, long sweatpants and so on. Andema led the trend of producing tight-fitting sports equipment made of sweat-absorbent polyester yarn. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. . . In June 2006, Andema released a brand of football splint with the slogan "Click Click". This very successful company was founded by former Maryland football star Kevin plank on 1996. Tired of the painful feeling that cotton TEE was soaked by sweat after exercise, Kevin plank invented and developed a prototype material that can keep athletes fresh and light during strenuous exercise. Then he immediately persuaded college football teams in two hot cities to buy his equipment: Georgia Institute of Technology (in hot and humid Atlanta) and Arizona State University (in Phoenix, near the desert). Then the NFL team Atlanta Falcons also put on this brand of equipment. Since then, the number of teams choosing UA equipment has been increasing, including most NCAA 1-A football teams. At the same time, the company also designed and manufactured many equipments for other sports.