One's economy refers to the business opportunities brought by single people who attach great importance to the quality of life and advocate high-consumption life. In addition to the continued prosperity of single apartments and single packages, other industries have launched a "one-person economy" for single people.
What are the single economic sectors?
The single economy includes health and beauty, pet industry, single catering, mini household appliances industry, AI blind date, virtual economy, dating websites, training institutions and so on. The rise of the single economy industry is due to more and more single people. With the improvement of social consumption level, singles pay more attention to the quality of life, which brings new business opportunities to some industries.
Economic characteristics of single economy
1, single dog will care more about the goods than the price. Compared with married people, single dog is less sensitive to price, and they pay more attention to the evaluation and feedback of goods. The evaluation of products and the introduction of social media will guide consumers' buying behavior more.
2. single dog is more willing to pay for speed. Double Eleven on 20 17, JD.COM. COM's sales exceed 120 billion, which is not much different from Ali's160 billion. The characteristics of single dog are also very obvious. Single dog will pay more attention to the delivery speed, and they will cancel the order because of the vague delivery time, so goods like JD.COM that can be received in the same day or even half a day will attract single dog's attention more easily.
3. single dog has a high acceptance of the new shopping concept. As a result of being single, single dog has a high degree of acceptance of many new things, and is willing to accept some brand-new shopping methods, such as fingerprint payment, face-brushing payment, voice ordering, regular shopping, shopping rental, enjoying economy and so on. These new ideas spread in single people much faster than ordinary married people.
The development prospect of single economy
With the increase of disposable income, the consumption of single people will be further upgraded from "basic necessities" to "goods to meet their inner needs", and personalized, niche and refined consumption will further increase. On the occasion of the fifth singles wave in China, China's singles economy will bring new growth points, and hundreds of millions of singles will drive the development of emerging markets.
Reasons for the rise of single economy
China people have two deep-seated contradictions. First, China's long-term school education is actually a score-only, achievement-only education system, which leads to great difficulties for China people in chatting up people. Although we often have the motivation to meet others and fall in love, we lack the opportunity to meet strangers because of our own implicature. Second, the long-standing cultural inequality between men and women in China. In fact, in marriage and love, men and women are equal, but in the actual communication process, men and women are very unequal. Girls tend to be passive, while boys often take the initiative to find a match. Third, we will not be deeply rooted in psychology. In the past, because of limited choices, many people would choose to make do with their marriage partners. However, now more and more people hold a negative attitude towards marriage and love. According to the data of social software exploration, male users basically have to refresh almost 200 times to find a person who may be suitable for them, while the data of female users has risen to 300 times, and the communication time between users is as high as half a year, even if the breakup rate is within two months. However, the increase in the number of single dog has set off a strange way out for the single economy.
Advantages and disadvantages of single economy
1, Li
Basic needs: There are markets for food, clothing, housing and transportation. We should focus on the consumer demand of "spending money to buy convenience", create products and services suitable for singles, and save time for singles.
Social needs: Although single, single people still have the need to communicate with others. The direction can be single community, dating service, AI partner, emotional counseling, etc. , mainly for single people to solve social emotional pain points.
Spiritual sustenance: Without a partner's company, singles may turn their emotional sustenance to pets, so it is speculated that the pet market should have great prospects.
Learning needs: More and more singles are willing to spend time and money to improve themselves, so there should be a good market for self-improvement courses. This is mainly to meet the consumption demand of single people who "spend money to buy the future".
2. Deficiencies
It is easy to feel lonely, especially when you need someone to accompany you when you are sick, which may cause psychological problems.
Society and people around you will bring pressure. On the one hand, it is not harmonious with the mainstream family concept now, and it is necessary to endure the urging and nagging of family members; On the other hand, when your peers get married and have a good life, you will feel uneasy when you are single.
Single families have weak ability to resist risks. When single families encounter difficulties in career or body, need rest and have no stable financial resources, their ability to resist risks is obviously weaker than that of normal families.
The longer you stay single, the higher the opportunity cost of marriage, and the more difficult it is to return to your family than when you were young. Especially for older single women, there are more birth restrictions and greater pressure.
Single-economy entrepreneurial projects
1, health beauty service
In order to maintain a healthy posture and a positive and cheerful attitude, singles are often willing to join health clubs or take various courses such as yoga, body dance, ballet and piano. Entrepreneurs can invest in fitness centers, beauty centers, women's clubs, aromatherapy shops, color consulting shops, beauty products shops and so on. According to the financial situation.
2. Single product management
For example, Haier has a small refrigerator for single use, the capacity is only 1 10 liter, and the price is 1280 yuan, which is similar to that of a large-capacity household refrigerator. It can be seen that the profit of single products is greater. If entrepreneurs can organize all kinds of goods and open single-product stores, they can attract many single people.
3. Training institutions
Singles are keen on "charging" learning and taking the professional qualifications of certified public accountants, registered lawyers and appraisers, so they participate in various training courses. Entrepreneurs can set up such training institutions if they have mastered the skills and qualifications in related fields.
4. Dating websites
At present, the internet has become one of the ways for single men and women to date. In view of this demand, opening a dating website is also an entrepreneurial direction, which can be profitable by attracting venture capital or being acquired by large websites. However, the website must have a unique concept and a clear profit model in order to win the favor of venture capitalists.
6. Catering services
Singles are mostly only children and their living ability is relatively weak. They usually don't or don't want to cook by themselves. Providing free meals or clean plates for single people is also an entrepreneurial direction.
7. Cultural services
Single people often have a lot of leisure time, so they have a strong desire for cultural consumption. If you can open a small shop specializing in audio and video, book retail or rental near the residential area or office building where single people are concentrated, it is also a good entrepreneurial choice to meet the spiritual needs of single people.