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Liu Fang regards love as a career.
With her own career, Liu Fang began to get busy. Due to lack of experience, the operation of the three beauty salons was not ideal at first, and one of them soon closed down. At this point, Liu Fang fell into deep thought. What caused the current predicament? How can we break through? At this time, an accidental thing deeply touched her.

1998 One day, a lady with a sad face found Liu Fang and told her misfortune. It turned out that this lady surnamed Liang had a small spot on her face soon after she got married. Since then, Ms. Liang, who loves beauty, always feels that walking on the road will be criticized. The whole person fell into extreme inferiority, and the newly married husband also filed for divorce. After listening to Ms. Liang's experience, Liu Fang once again lost in thought. It turns out that the beauty of a woman is not only the disguise of appearance, but also the beauty of the heart. In the past, I only paid attention to the quality of products and never cared about the psychology of customers. Therefore, Liu Fang put forward the concept of "three adopted daughters", that is, nourishing the heart, keeping fit and re-beautifying. In the subsequent work, Liu Fang always regards caring for others as the top priority, requiring every employee of her to convey love through her fingertips and capture the hearts of customers.

In the early days of starting a business, in order to provide customers with the best products, Liu Fang began to do experiments on herself. "Great men like Shennong and Li Shizhen can do it. As a woman, I should also learn from them, do it myself and prove it with my own feelings. " Every time she buys a new product, Liu Fang tries it on herself first, and it takes five years to try it. Five years later, Liu Fang finally found a product suitable for Qingdao people and constantly updated it. Liu Fang said that seeing her customers become beautiful and healthy is the best reward for her.

At present, Fangzi Beauty has 47 direct chain stores, which is the largest beauty chain in China. Enterprises have won many awards and become a dazzling star in the beauty industry. In 2004, Fangzi successfully entered Shenzhen, which is a classic case of the northern beauty enterprises successfully entering the southern market. Liu Fang herself has been awarded the honorary titles of "China Outstanding Entrepreneurial Woman", "Shandong Outstanding Female Entrepreneur" and "Shandong March 8th Red Flag Bearer". In the face of these achievements, Liu Fang is extremely low-key.

Speaking of the ultimate goal of the group, Liu Fang's answer is beyond our expectation: "The greatest wish of beauty companies is to hope that all people in the world are healthy and beautiful." At this level, Fang Zi still has a long way to go.