Skin care products have a large profit margin and strong personalization, which provides a broad development stage for manufacturers and businesses. Let me introduce it to you, I hope it will be useful to you!

Development trend of skin care products 1? Brand development trend

International brands firmly occupy more than 60% of the market share, and the pattern of high-end consumers will not change in the short term.

It is precisely because of this that domestic brands are drawing lessons from this bitter experience, giving full play to thousands of years of Chinese herbal medicine beauty tradition and combining biotechnology research and development? Create a brand of "distinctive herbal culture" and gradually gain the recognition of consumers?

Development trend of skin care products 2? Consumer demand trend for products

With the emergence of various "industry events", "returning to nature" is becoming a fashionable "green cosmetic" with pure natural animals and plants as the main? "Pure natural cosmetics"? Will "environmental protection cosmetics" become the first choice for consumers in the cosmetics market?

In the future, in order to cater to this trend, the products of beauty manufacturers will be combined with nature to develop new beauty products that meet people's needs?

Will "green" and "natural" become the new fashions that dominate the beauty industry? Among them, Chinese herbal medicine? The application of marine life in cosmetics will become the main market model of green cosmetics?

Development trend of skin care products 3? Product development trend

Consumers pay unprecedented attention to the safety of cosmetics, and their requirements for environmental protection and health have increased? Adjust the direction of appeal, focus on "safety and environmental protection", and let vigilant consumers find the direction?

Consumers' blind worship of international brands, especially Japanese brands, has weakened? Create a local brand image with affinity and differentiate emotional demands at the same time?

Answer? With biological agents? Bioactive extract? New cosmetic raw materials represented by natural plant additives have become the mainstream of cosmetic development?

b？ Anti-aging skin care products have a new development speed and continue to be popular?

Anti-pollution skin care * * * Anti-pollution skin care products can block ultraviolet radiation and resist the damage of other physical factors and the corrosion of panels by chemical factors, which naturally becomes the view of beauty and skin care scientists. Natural active skin care products * * * amino acids? Vitamin natural heat preservation factor? Bioactive substances such as trace elements are praised by international authoritative cosmetics experts and favored by consumers. Whitening, freckle and skin care? Moisturize and moisturize the skin? Regulating the balance of various systems in the body is an important means to eradicate cosmetic problems in the future and will become a new hot spot in the cosmetic industry?

c？ Function is the eternal theme of products?

d？ Shampoo? The market capacity of hair care is gradually saturated, and the growth rate begins to slow down. Almost all market sales rely on brand-name products produced by large Sino-foreign joint ventures.

e？ Skin care products have entered a stage of rapid development, and the market scale has increased to a certain extent;

f？ Cosmetics are mainly concentrated in some foreign brands, the market capacity is far from saturation, and the growth rate is relatively stable?

g？ Many varieties, all colors? Can meet the needs of different consumption levels and meet the personalized consumption needs?

h？ Exquisite, beautiful, elegant and luxurious design, paying attention to appearance packaging, distinctive personality?

Development trend of skin care products 4? Service trend

Consumers' demands for equal communication? Demand for after-sales service has soared? When consumers are most concerned about equal communication and after-sales service, whoever can make communication and service a trump card can quickly enhance consumers' trust.

Take a favorable position in the new round of competition and don't let the opportunity slip away in vain? Win consumers quickly with systematic and standardized communication system and after-sales service?

Development trend of skin care products 5? Trend analysis of operation management

Answer? Raise the integration and utilization of marketing resources to the height of marketing strategy?

b？ Market segmentation?

c？ Is "cultural" taste an evergreen tree in marketing tactics?

d？ With the help of powerful advertising campaign and public relations application, focus on shaping the brand?

e？ Use a successful marketing strategy?

f？ Grasping the psychology of target consumers and accurately predicting the consumption trend of cosmetics often lead the trend?

g？ Focus on market information collection? Feedback and research?

h？ Pay attention to investment in science and technology and develop marketable products? High technology? High school, low price, complete products?

Me? Strengthen the terminal construction of marketing network