On February 23rd, 65438+ Yuhua District Market Supervision Administration of Shijiazhuang informed the well-known daily chemical brand "TST Gemei" (hereinafter referred to as "TST") that Shanghai Darwin Trading Co., Ltd. was suspected of using the Internet to engage in pyramid schemes, and filed an investigation on June 5th, 202 1.
The year 202 1 is coming to an end. Before the last minute, I really don't know which celebrity will collapse because of what. Zhang Ting, as a well-known actor in China, once became famous all over the country through TV series such as Time Travel and Flower Rice Valley. Now I am back in the public eye because I am suspected of pyramid schemes. If the case comes true, the fallen celebrity may affect half of the entertainment circle.
How did Zhang Ting enter the business circle from the entertainment circle, how did she establish the WeChat business brand TST, and how did her business empire rise step by step?
0 1 "Look, that man is naked"
The reply reads: Shanghai Darwin is a legally operated company. Since its establishment, it has always followed the guidance of the government, adhered to legal operation and paid taxes according to law; I am very grateful to the Shijiazhuang Municipal Government of Hebei Province for guiding the company to investigate risks. At present, the company is operating normally and will actively cooperate with relevant departments.
This reply was quickly attacked a few hours after it was released.
Even in the financial audit stage, it seems only a matter of time to be convicted under this news.
According to TST official website, TST, full name of TINSECRET, is a brand of Shanghai Darwin Trading Co., Ltd., which was founded by Lin Ruiyang and Zhang Ting in 20 13, and mainly engaged in cosmetics and skin care products.
In the promotion of official website, three points are emphasized. One is continuous charity, the other is a powerful star platform, the sponsorship of many variety shows, and the third is product quality.
TST's brand memorabilia is the family history of Zhang Ting.
On 20 1 1 year, TST developed live yeast skin care products and began to sell them in Taiwan Province Province, China.
June 20 13, Shanghai Darwin trading co., ltd was established, and the cosmetics brand TST was launched.
From 20 14, Zhang Ting, the founder of TST brand, acted as the spokesperson.
On may 20 16, the TST brand (listening secret) trademark was successfully registered.
20 18 1, the brand invited Olivia to endorse its star product "five bacteria in one" live yeast mask milk.
From 2065438 to June 2008, the brand invited Lin Chi-ling to endorse its popular new product "Collagen Fruit Drink".
August 20 18, TST held a fan meeting and product launch conference in Macau, China.
On April 20 19, the TST factory in Lyon, France was completed.
On May 20 19, the brand invited Show Lo to endorse its star product risorius Mask.
In 2020, the new secret building in Tsim Sha Tsui will be completed and put into use.
These time points, for Zhang Ting, are brilliant moments. 20 13, Zhang Ting and his wife established Shanghai Darwin trading co., ltd; 20 14, Zhang Ting became the brand spokesperson; 20 16, the brand was registered successfully; In 20 18, Mr. and Mrs. Zhang Ting held a grand product launch conference in Macau. In 2020, a new building with a value of1700 million yuan will be completed and put into use.
TST is like another Quan Jian, and the collapse of the building seems to be the emperor's new clothes.
Although it can't be sold under the celebrity aura, it is sold in idle fish, Pinduoduo and other channels, but the quality of TST products is still good, and it has been certified and commended by major authoritative platforms. Under the aura of celebrities, in this business model of relying on people's heads to pull people's heads and relying on agents to constantly recharge, freelancers, mothers and disabled people have become "helping 654.38+0246 million people to find jobs for more than seven years, including the recent 30,000 silent angels. Under the aura of celebrities, he became a big broker and set up a company to hoard goods for the masses, which became a "coaching startup company with more than 3,300 people, covering 654.38+billion. "
Different from other stars, when Zhang Ting opened Weibo, the most comments were not fans, but various WeChat services.
"Sister Ting will always be the goddess in our hearts", "goddess of vitality" and "happy family". For Zhang Ting's remarks, the agent has always expressed active support. As for how to identify which agents are, it is very simple. Their Weibo names are often named after TST, Zhang Ting and live yeast. On Weibo, you can easily search these words as keywords. Their "big family", "Zhang Ting TST skin care team", "TST live yeast-Abao national representative" and "TST live yeast-baby national general agent" ...
In addition to the WeChat agent, another wave of comments is "I want to join" and "How to join?" At the bottom of these comments, the personal agent contact information is often filled in, "Join for free, 159xxxxx".
What they want to join is the agency team and become a member of the "entrepreneurs". It depends on the multi-level sales agent model and the bonus model of the difference commission. The higher the team performance, the more rebates.
Now, the TST empire has collapsed.
Luxury circle of friends under the glory of celebrities
The star platform in the entertainment circle accounts for almost half of the country, which is the biggest highlight of TST WeChat business empire.
TST official website's company introduction links to Baidu Encyclopedia. According to the related items of the latter, TST is a brand of Shanghai Darwin Trading Co., Ltd., which was founded by Lin Ruiyang and Zhang Ting on 20 13, mainly engaged in cosmetics and skin care products. Category.
It is understood that TST developed live yeast skin care products on 1996 and began to sell them in Taiwan Province Province, China. Because the temperature must be kept below 15℃, it cannot be listed. Subsequently, in 20 13 years, live yeast skin care products were successfully developed and listed. The blessing of Zhang Ting and celebrities is undoubtedly an important starting point for the brand to go to market.
Zhang Ting is undoubtedly the biggest "spokesperson" of the brand. First of all, Zhang Ting's forever young face is an absolute selling point. Besides, he is good at using personal influence. Users of short videos such as Weibo Video and Tik Tok must have seen the videos of white-haired Lin Ruiyang and Zhang Tingxiu. Today, I keep updating my short video at a frequency of about two days. At the Weibo in Zhang Ting, Weibo about TST and live yeast started from 20 13, and the topic was often # Goddess of Live Yeast #.
In addition, Lin Ruiyang has always had the image of loving his wife and fearing his wife, adding a "romantic" color to the product.
Official website shows that Zhang Ting has been the brand spokesperson since 20 14. 20 18 1, the brand invited Olivia to endorse its star product live yeast mask. From 2065438 to June 2008, Lin Chi-ling became its popular product "Collagen Juice Drink". 20 19 May, Dragon TV officially announced the special sponsor of the fifth season of Extreme Challenge, and signed Show Lo as the mask spokesperson of TST· Risorius. In February last year, the spokesperson of 65438+ was replaced by Jiro Wang.
In addition, there are Tamia Liu, Xu zhēng, Fan Bingbing, Zhao Wei, Zhang Yin, Qian Feng, etc. All have used TST products and exposed their photos on social platforms. Many celebrities have also been invited to help TST go offline. 654381October 28th, the 7th 202 1 dealer conference, with special guests, Xin and Chen. In addition, Lin Chi-ling, Show Lo, Hu Haiquan and many other stars appeared in the 5th anniversary celebration of TST. 20 18 1 1, Wu Zongxian Xiange Life Museum stayed in Tsim Sha Tsui. Jia Ling also released a video for her platform. ......
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After the video platform gradually went out of the circle, Zhang Ting's advantages were brought into greater play. According to incomplete financial statistics, Hong Tao, Jiro Wang, Jordan chan, Ming Dow, Hu Haiquan, Chen, Wang Lin, Li Xiang, Nick Jerry Lee, Li XiaoLu and other stars have all appeared in short video and live broadcast rooms in Zhang Ting.
Among these stars, Hong Tao has a deeper relationship with Zhang Ting and TST. Hong Tao can always be seen in TST activities, and they often dance together in short videos and live broadcast rooms. In June 2020, in the first live broadcast of Tik Tok in Zhang Ting, Hong Tao appeared in the live broadcast room, and finally sold 256 million yuan in five hours. The cumulative number of viewers exceeds190,000, and the order quantity is 1 159800.
In addition, Hong Tao also has capital exchanges with Zhang Ting and TST. Hong Tao is a shareholder of Shanghai Darwin Trading Co., Ltd., and his personal shareholding ratio is 1.93%. In addition, Hong Tao holds 65,438+000% of the shares, and Beijing Drunk Road Clothing Co., Ltd. is Darwin's fifth largest shareholder. Hong Tao's final income share in Shanghai Darwin is 6.64%.
In addition to Darwin in Shanghai, the capital relationship between Hong Tao and Zhang Ting can also be seen from the shareholding structure and capital changes of Shanghai Haitao Buting Culture Media Co., Ltd., and Lin Ruiyang and Zhang Ting are the general managers and supervisors of the company. The original name of the company was "Taobuting Culture Media", and it was renamed as "Taobuting Culture Media" in July this year. Hong Tao is a shareholder of the company. After that, Hong Tao withdrew from the ranks of shareholders, but at present, the equity of Beijing Zui Taoran Clothing Co., Ltd. 100% is still the shareholder of Taobuting Culture Media, with a shareholding ratio of 6.5%.
In addition, in April 1 1, 2065438, Zhang Ting also announced in Weibo that Cao Ge and Wu Suling had become shareholders. Ming Dow also said that he joined Zhang Ting Wechat Company at the end of 2020, and their interaction was close.
With the east wind of celebrity circle of friends, TST has risen at an alarming rate and is called "the first brand of WeChat business". In 20 17, Lin Ruiyang broke the news that "monthly salary1300 million yuan (about 280 million yuan), and issued a credit card with a portrait of Zhang Ting".
According to Tencent Entertainment, TST Global Micro-business Conference was launched in Malaysia on June 8th, 2007. This is the first stop for Zhang Ting and his wife to expand their overseas business. Lin Ruiyang said, "1 180000 people stepped on my shoulder. Making money "WeChat merchants regard him as a" god-like existence ". At the rally, some people cried and thanked him, and some female WeChat merchants said in unison: "Brother Lin, I love you!" .
In 20 18, there were two flavors of "paying tax 2 1 100 million yuan" on the internet, and this "big taxpayer" caused an uproar for a while. According to its official website, the company won the "Top 100 Taxpayers in Qingpu District in 20 17". Zhang Ting once showed his master around his mansion, which is not only huge, but also has a whole vegetable back garden. According to the statistics of netizens, the total area of luxury houses is as high as 1650 square meters. M. According to the average price of RMB 6.5438+0.2 million per square meter in the second phase, the market value of this luxury house in Zhang Ting is at least RMB 200 million.
Stars need to be cautious when going out to sea.
With the rise of star TST, the controversy continues. .
20/kloc-in June, 2009, an article entitled "TST victim under the star aura: someone peeled his face six times, and someone held gauze to stop him from scratching his face" revealed that TST had been with women behind the company's development. Consumers' skin is damaged, the road to rights protection is difficult, and their lives are delayed.
Detoxification function of TST medical propaganda products. When the victim's skin is itchy or painful, medicine shows that tingling is the result of deep water shortage in the skin, while desquamation is the result of basal cell renewal. They gave the advice of "sticking to it" and convinced the victims that "a celebrity's face is not more valuable than yours". In the end, what they encounter is a stabbing pain in the cheek, work stoppage, lovelorn, being afraid to meet people, being avoided and abused by passers-by, wanting to commit suicide, being blocked in safeguarding rights ... and an irreparable life.
In official website, its products have always been one of the focuses of publicity, such as:
"In 20 13 years, Darwin developed live yeast skin care products, and in 20 14 years, the third generation of Dalway live yeast products was born. By the end of 20 19, Darwin had 8 patents, including MCM-LAB multi-layer embedded lactic acid bacteria microcapsule utility model patent, acne-removing beauty cream rich in natural ingredient extract and its preparation method, whitening and moisturizing freckle-removing emulsion and its preparation method, calming and relieving stress whitening and moisturizing emulsion and its preparation method, whitening and moisturizing gel after sun repair and its preparation method, freckle-removing anti-inflammatory sunscreen cream and its preparation method, freckle-removing yellowish gel and its preparation method, including ointment.
In fact, according to the "We" column of the Beijing News, Ms. Wang revealed that since (TST) masks are made by contract workers, the supplier's price is only three or four yuan. What he means (in the industry) is that a big customer like them can sell more than 100 for only one or two yuan. "
The business empire based on product strength is an illusion. And this illusion is not limited to Mr. and Mrs. Zhang Ting.
In addition to tax evasion, the catering industry, which stars are keen on and have low entry barriers, is also prone to accidents.
For example, the Huofengxiang fresh hot pot in Ruian has food safety problems, and the spicy hot pot co-founded by Du Haitao and Orfila also has illegal operation problems. In addition, a similar incident happened in the "sea eating sea" and "drinking" canteen in Du Haitao. 20 17 star Bao Beier spicy hot pot was exposed with cow blood mixed with water to pretend to be duck blood; In June 2020 and September 2020, the tableware of Joker Xue Shangshangqian Hotpot Restaurant included hot water. Coliform bacteria were continuously detected in cups, seasoning bowls and chopsticks for many times. ...
Before Zhang Ting and his wife filed a lawsuit, many celebrities entered the WeChat business.
According to Pencil Road, Jimmy Lin once founded "Aribi Biotechnology" company to sell oral skin care products; Carina Lau also created the "Carlin mask". But the business of the two ended in vain; Angela Zhang has also brought goods for Weibo products related to himself in Weibo and variety shows for many times.
These products and brands have been left behind, leaving only complaints from social media such as Weibo.
Stars naturally have aura and huge flow, but the commercial jungle has its more ancient and unchanging laws, and worthless products will eventually rebound.