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How fake is Taobao?
Taobao has many fakes. Some buyers are greedy and cheap, and they are easily fooled.

It is true that buyers want to buy cheap fakes, which will lead producers to be more willing to produce defective products because of low cost and high profit.

Just like bad money drives out good money, businesses that maintain quality, because of high cost, manufacturers can't compete with those that produce defective products by price, so they will have no money to make or even quit the market.

This will lead to a vicious circle on Taobao.

The basis for e-commerce to send fake goods:

Before the buyer submits the order to the delivery, the system will query and analyze your shopping data on the whole platform (shared in big data): average purchase price, frequent brand purchase and return rate.

If the buyer's consumption tendency for similar products is mostly 100 to 200 yuan brand, then the system will judge that the buyer has basically never used big-name genuine products, and will note in the background: low risk. At this time, the probability that the delivery is high imitation goods will increase.

And if the buyer's purchase record has the record of purchasing the brand for many times, the genuine product will be automatically delivered.

The user's complaint rate and return rate are recorded in the identification system, and these data will be used as a reference for e-commerce to judge your "endurance". Users whose return rate is lower than 10% will receive more junk products.