Forest Mars persuaded William Murray, Milton Hershey's right-hand man, to develop an insoluble chocolate. He himself had seen this kind of chocolate during the Spanish Civil War and was deeply impressed. In this investment, Mars contributed 80%, Murray contributed the remaining 20%, plus chocolate making technology. Murray's son Bruce was sent to Mars to carry out this investment plan. 194 1 The product launched is M&; Ms, the name stands for Mars and Murrie. However, this cooperation soon changed, because Bruce Murray found that Forrest Gump Mars was a difficult person to get along with, so he soon sold all his shares to Forrest Gump. Today, in the M&A market. On the website of Ms, Hershey's assistance in developing M & amp； Ma 'am, about the chocolate.

This chocolate product is aimed at American soldiers first, because they are resistant to high temperature and are not easy to melt. Although this idea is good, the initial sales situation is not very good. Still making money, but much worse than Snickers. Therefore, on 1950, forest M&A hired an advertising company to discuss M&A; Ms's sales research is quite careful. Using market research as a marketing tool, forest is the initiator. He was the first person in the candy industry to do this, and it proved quite successful afterwards. The study found that M & amp； Ms is very attractive to children, but children have little money. Therefore, the company turned to adults. The advertising company M & ampup has a famous saying: M&; Women's advertising words: "only soluble in the mouth, not in the hands." ("put it in your mouth, not in your hands") This is very attractive to parents, because in this way, children will not get dirty everywhere. This product was inserted in TV commercials in high-rated programs, such as Mickey Mouse Club, and quickly became the most popular candy of 1956.